新鲜草莓市场规模、份额、增长分析，按种植类型、按品种、按产品、按销售、按应用、按地区 - 行业预测 2025-2032

2023 年全球新鲜草莓市场规模价值 190 亿美元，从 2024 年的 199.7 亿美元成长到 2032 年的 297.3 亿美元，预测期内（2025-2032 年）复合年增长率为 5.1%。

新鲜草莓市场正在蓬勃发展，因为它在加工食品领域发挥着至关重要的作用，特别是蛋糕和糕点等甜点。新鲜草莓富含维生素、纤维和抗氧化剂，越来越多地被添加到化妆品和个人保健产品中。低热量和降低胆固醇等健康益处正在推动人们向植物性饮食转变，从而进一步促进这一市场的发展。机能性食品和饮料的需求激增，增加了新鲜草莓的吸引力，人们经常使用草莓来增强其风味和营养成分。随着方便食品的兴起以及忙碌的消费者对快餐解决方案的需求日益增长，製造商正在创新独特的草莓产品以满足这种需求，从而推动市场成长。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和资料资料
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

新鲜草莓市场规模（按种植类型和复合年增长率） (2025-2032)

• 市场概况
• 温室
• 空旷的场地
• 垂直农业

新鲜草莓市场规模：依品种及复合年增长率（2025-2032）

• 市场概况
• 阿尔比恩
• 卡马罗萨
• 钱德
• 羽王
• 蒙特雷

新鲜草莓市场规模（按产品和复合年增长率） (2025-2032)

• 市场概况
• 新鲜的
• 冷冻
• 加工

新鲜草莓市场规模：按销售额和复合年增长率（2025-2032）

• 市场概况
• 零售商
• 批发市场
• 网路零售商

新鲜草莓市场规模（按应用和复合年增长率） (2025-2032)

• 市场概况
• 直接消费
• 烘焙和甜点
• 果酱和保存食品
• 果汁和冰沙

新鲜草莓市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较（2022-2024 年）

主要企业简介

• Driscoll's（USA）
• Dole Food Company（USA）
• Fresh Del Monte Produce Inc.（USA）
• California Giant Berry Farms（USA）
• Andrew & Williamson Fresh Produce（USA）
• Well-Pict Berries（USA）
• Red Blossom Sales（USA）
• Monterey Pacific, Inc.（USA）
• Plant City Strawberry Growers Association（USA）
• SanLucar Group（Spain）
• Huelva（Spain）
• Egyptian Exporters（Egypt）
• Mexican Exporters（Mexico）
• University of California, Davis（USA）
• Plant Sciences, Inc.（USA）
• Walmart Inc.（USA）
• Costco Wholesale Corporation（USA）
• Kroger Co.（USA）

结论和建议

Global Fresh Strawberry Market size was valued at USD 19.0 billion in 2023 and is poised to grow from USD 19.97 billion in 2024 to USD 29.73 billion by 2032, growing at a CAGR of 5.1% during the forecast period (2025-2032).

The fresh strawberry market is thriving due to its integral role in the processed food sector, particularly in desserts like shortcakes and pastries. Rich in vitamins, fiber, and antioxidants, fresh strawberries are also increasingly incorporated into cosmetics and personal care products. Their health benefits, including low calories and cholesterol-lowering properties, are driving a shift toward plant-based diets, further boosting this market. The surge in demand for functional foods and beverages enhances the appeal of fresh strawberries, as they are frequently used to enrich both flavor and nutritional content. With the rise of convenience foods and the growing need for quick meal solutions among busy consumers, manufacturers are innovating unique strawberry-based products to meet this demand, thereby significantly contributing to market growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Fresh Strawberry market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Fresh Strawberry Market Segmental Analysis

Global Fresh Strawberry Market is segmented by Cultivation Type, Variety, Product, Sales, Usage and region. Based on Cultivation Type, the market is segmented into Greenhouse, Open Field and Vertical Farming. Based on Variety, the market is segmented into Albion, Camarosa, Chandler, Honeoye and Monterey. Based on Product, the market is segmented into Fresh, Frozen and Processed. Based on Sales, the market is segmented into Retail Stores, Wholesale Markets and Online Retailers. Based on Usage, the market is segmented into Direct Consumption, Baking and Desserts, Preserves and Jams and Juices and Smoothies. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Fresh Strawberry Market

The global fresh strawberry market is experiencing significant growth, primarily driven by the increasing consumer demand for superfoods, attributed to their high nutritional content that meets daily dietary needs. Strawberries, known for their rich nutrient profile and delightful flavor, have gained popularity among health-conscious individuals, leading to their frequent incorporation into various processed foods. Additionally, the growth of the food processing industry has further bolstered the market. The rise of e-commerce platforms and an efficient food supply chain have enhanced accessibility for consumers, contributing to the overall expansion of the fresh strawberry market across the globe.

Restraints in the Global Fresh Strawberry Market

The Global Fresh Strawberry market faces significant challenges due to its dependence on seasonal production. Key cultivating regions, such as the United States, Spain, and Turkey, constrain availability, leading to increased transportation costs and taxes when distributing to other areas. These factors elevate the overall price of fresh strawberries, hindering market growth. Additionally, the highly perishable nature of fresh strawberries, compared to canned or preserved varieties, poses limitations on their shelf life and distribution potential. As a result, this market restraint significantly impacts both the accessibility and affordability of fresh strawberries in various regions, constraining expansion opportunities.

Market Trends of the Global Fresh Strawberry Market

The global fresh strawberry market is poised for significant expansion driven by several key trends. A growing demand for natural and organic products is encouraging strawberry growers to adopt organic farming practices and eco-friendly pesticides, catering to health-conscious consumers. Additionally, the increasing incorporation of strawberries in the cosmetic industry, attributed to their potent antioxidant properties that combat pigmentation and aging, adds a lucrative dimension to the market. This dual focus on cultivated quality and beauty applications is anticipated to attract investment and innovation, positioning fresh strawberries as a versatile commodity in both the food and beauty sectors, ultimately enhancing revenue prospects for market players.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Fresh Strawberry Market Size by Cultivation Type & CAGR (2025-2032)

• Market Overview
• Greenhouse
• Open Field
• Vertical Farming

Global Fresh Strawberry Market Size by Variety & CAGR (2025-2032)

• Market Overview
• Albion
• Camarosa
• Chandler
• Honeoye
• Monterey

Global Fresh Strawberry Market Size by Product & CAGR (2025-2032)

• Market Overview
• Fresh
• Frozen
• Processed

Global Fresh Strawberry Market Size by Sales & CAGR (2025-2032)

• Market Overview
• Retail Stores
• Wholesale Markets
• Online Retailers

Global Fresh Strawberry Market Size by Usage & CAGR (2025-2032)

• Market Overview
• Direct Consumption
• Baking and Desserts
• Preserves and Jams
• Juices and Smoothies

Global Fresh Strawberry Market Size & CAGR (2025-2032)

• North America (Cultivation Type, Variety, Product, Sales, Usage)
  • US
  • Canada
• Europe (Cultivation Type, Variety, Product, Sales, Usage)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Cultivation Type, Variety, Product, Sales, Usage)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Cultivation Type, Variety, Product, Sales, Usage)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Cultivation Type, Variety, Product, Sales, Usage)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Driscoll's (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dole Food Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fresh Del Monte Produce Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• California Giant Berry Farms (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Andrew & Williamson Fresh Produce (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Well-Pict Berries (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Red Blossom Sales (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Monterey Pacific, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Plant City Strawberry Growers Association (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SanLucar Group (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huelva (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Egyptian Exporters (Egypt)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mexican Exporters (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• University of California, Davis (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Plant Sciences, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Walmart Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Costco Wholesale Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kroger Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations