婴儿用品市场规模、份额和成长分析（按产品、类型、分销管道和地区）- 2025-2032 年行业预测

2023 年全球婴儿用品市场规模价值为 2,254.7 亿美元，预计将从 2024 年的 2,383.2 亿美元成长到 2032 年的 3,713.3 亿美元，预测期内（2025-2032 年）的复合年增长率为 5.7%。

市场考察显示，消费者的偏好正明显转向高品质、注重实用性的高端婴儿产品，这大大刺激了市场扩张。父母对婴儿健康和卫生意识的提高是一个主要驱动因素，同时医学专家建议定期使用个人护理用品来增强婴幼儿的皮肤营养。优先考虑低环境和健康风险的创新产品的推出进一步强调了这一趋势。此外，有针对性地开拓尚未开发的农村市场的努力预计将在整个预测期内促进婴儿用品市场的强劲增长。总体而言，这些发展证实，随着父母越来越重视品质和永续性，高端婴儿产品正呈现良好的发展趋势。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 宏观经济指标
• 价值链分析
• 定价分析
• 客户和购买标准分析

婴儿用品市场规模（按产品和复合年增长率） (2025-2032)

• 市场概况
• 婴儿化妆品和洗护用品
  • 婴儿护肤产品
  • 沐浴产品
  • 婴儿护髮产品
  • 婴儿尿布和擦拭巾
  • 其他化妆品和洗护用品
• 婴儿食品
  • 婴儿乳製品
  • 冷冻婴儿食品
  • 婴儿果汁
  • 婴儿食品零食
  • 婴儿食品麦片
  • 其他婴儿食品
• 婴儿安全和便利
  • 婴儿车
  • 婴儿汽车安全座椅
  • 婴儿监视器
  • 婴儿安全产品
  • 其他的
• 婴儿玩具及游乐设备
  • 摇铃和出牙环
  • 绒毛玩具
  • 婴儿学步车
  • 其他的
• 婴儿服装
  • 紧身衣
  • 最高额
  • 下装
  • 其他的
• 婴儿房和家具
  • 婴儿床和外套
  • 婴儿床
  • 高脚椅
  • 其他的
• 婴儿餵养和母乳喂养
  • 奶瓶和奶嘴
  • 吸乳器
  • 奶瓶保温器和消毒器
  • 其他的

婴儿用品市场规模（按类型和复合年增长率） (2025-2032)

• 市场概况
• 大规模生产
• 优质的

婴儿用品市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 大卖场和超级市场
• 专卖店
• 药局和药局
• 在线的
• 其他的

婴儿用品市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Procter & Gamble Co.（United States）
• Kimberly-Clark Corporation（United States）
• Johnson & Johnson（United States）
• Nestle SA（Switzerland）
• Unilever Plc.（United Kingdom）
• Danone SA（France）
• Reckitt Benckiser Group plc（United Kingdom）
• Beiersdorf AG（Germany）
• Mattel, Inc.（United States）
• Hasbro, Inc.（United States）
• The Honest Company, Inc.（United States）
• Carter's, Inc.（United States）
• Dorel Industries Inc.（Canada）
• Newell Brands Inc.（United States）
• Artsana Group（Italy）
• Goodbaby International Holdings Limited（China）
• Mothercare plc（United Kingdom）
• Pigeon Corporation（Japan）
• Combi Corporation（Japan）
• Summer Infant, Inc.（United States）

结论和建议

Global Baby Product Market size was valued at USD 225.47 billion in 2023 and is poised to grow from USD 238.32 billion in 2024 to USD 371.33 billion by 2032, growing at a CAGR of 5.7% during the forecast period (2025-2032).

Market insights reveal a noticeable shift in consumer preferences towards high-quality, utility-focused, and premium baby products, significantly propelling market expansion. Heightened awareness among parents concerning their baby's health and hygiene is a key driver, alongside recommendations from medical professionals advocating the regular use of personal care items to enhance skin nourishment for infants. This trend is further accentuated by the introduction of innovative products that prioritize low environmental and health risks. Additionally, targeted efforts to penetrate untapped rural markets are anticipated to contribute to robust growth in the Baby Product Market throughout the forecast period. Overall, these dynamics underscore a promising trajectory for premium baby products as parents increasingly prioritize quality and sustainability.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Baby Product market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Baby Product Market Segmental Analysis

Global Baby Product Market is segmented by Product, Type, Distribution Channel and region. Based on Product, the market is segmented into Baby Cosmetics & Toiletries, Baby Food, Baby Safety & Convenience, Baby Toys and Play Equipment, Baby Clothing, Baby Nursery & Furniture and Baby Feeding & Nursing. Based on Type, the market is segmented into Mass and Premium. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Specialty Stores, Pharmacies & Drugstores, Online and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Baby Product Market

The global Baby Product market is experiencing significant growth driven by an increasing awareness of health concerns associated with synthetic products. Consumers are seeking chemical-free and safe baby care items, thereby fueling demand for skin care and bath products that prioritize quality, often at premium prices. Innovative packaging and the use of beneficial organic ingredients further enhance market appeal. In emerging markets like India, the rise in the workforce participation of women has accelerated demand in the baby care sector. Additionally, heightened disposable income enables families to invest in superior baby products, particularly those with lower pesticide residues formulated for infants. Online accessibility, facilitated by widespread smartphone usage and internet availability, has also played a crucial role, as consumers favor the convenience of e-commerce and doorstep delivery, which often come with enticing discounts and promotions.

Restraints in the Global Baby Product Market

The Global Baby Product market faces a significant challenge due to the notable decline in birth rates observed worldwide in recent years. This decrease can be attributed to several factors, including greater access to contraceptive methods and the rising participation of women in the workforce. Additionally, urbanization, heightened awareness of family planning options, and evolving lifestyles contribute to the downward trend in fertility rates. As families choose to have fewer children or delay parenthood, the demand for baby products may potentially diminish, posing a restraint on market growth and influencing manufacturers' strategies to adapt to this changing demographic landscape.

Market Trends of the Global Baby Product Market

The Global Baby Product market is witnessing a robust trend towards fortified baby food, driven by heightened parental awareness regarding optimal infant nutrition. This shift is particularly evident in the rising demand for infant formula that meets diverse nutritional requirements, catering to health-conscious consumers seeking quality products for their children. Additionally, the market is expanding as major brands innovate fortified options, enhancing their health benefits and appealing to modern parents. This increasing emphasis on nutritional value positions fortified baby foods at the forefront of market growth, promoting healthier dietary choices and influencing purchasing behaviors globally. Overall, this trend underscores a commitment to long-term child health and well-being.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Baby Product Market Size by Product & CAGR (2025-2032)

• Market Overview
• Baby Cosmetics & Toiletries
  • Baby Skin Care Products
  • Bath Product
  • Baby Hair Care Products
  • Baby Diapers & Wipes
  • Other Cosmetics & Toiletries
• Baby Food
  • Baby Milk Products
  • Frozen Baby Food
  • Baby Juice
  • Baby Food Snacks
  • Baby Food Cereals
  • Other Baby Food
• Baby Safety & Convenience
  • Baby Strollers
  • Baby Car Seats
  • Baby Monitors
  • Baby Proofing Products
  • Others
• Baby Toys and Play Equipment
  • Rattles & Teethers
  • Stuffed Animals & Plush Toys
  • Baby Walkers
  • Others
• Baby Clothing
  • Bodysuits
  • Tops
  • Bottoms
  • Others
• Baby Nursery & Furniture
  • Cribs & Coats
  • Bassinets
  • High Chairs
  • Others
• Baby Feeding & Nursing
  • Bottles & Nipples
  • Breast Pumps
  • Bottle Warmers & Sterilizers
  • Others

Global Baby Product Market Size by Type & CAGR (2025-2032)

• Market Overview
• Mass
• Premium

Global Baby Product Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarkets & Supermarkets
• Specialty Stores
• Pharmacies & Drugstores
• Online
• Others

Global Baby Product Market Size & CAGR (2025-2032)

• North America (Product, Type, Distribution Channel)
  • US
  • Canada
• Europe (Product, Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble Co. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kimberly-Clark Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever Plc. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mattel, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hasbro, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Honest Company, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carter's, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dorel Industries Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Newell Brands Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Artsana Group (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Goodbaby International Holdings Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mothercare plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pigeon Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Combi Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Summer Infant, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations