健康蔬果片市场规模、份额及成长分析（按产品、通路和地区）- 2025-2032 年产业预测

2023 年全球健康蔬果片市场规模价值 128 亿美元，预计将从 2024 年的 138.8 亿美元成长到 2032 年的 264.5 亿美元，预测期内（2025-2032 年）的复合年增长率为 8.4%。

由于消费者对方便、健康零嘴零食的偏好日益增加，水果和蔬菜脆片市场正经历强劲成长。最近的资料显示，零食习惯显着增加，参与率从 18.9% 上升至 45%。疫情加速了这一趋势，目前31%的消费者积极寻求富含维生素和矿物质的零食。此外，大约 80% 的美国消费者优先考虑有益身体健康的零食。随着越来越多的人采用植物性饮食和更健康的饮食习惯，对营养零食的需求预计会增长，尤其是随着肥胖和糖尿病发病率的上升。然而，健康食品的高价格对 2022 年至 2029 年预测期内的市场扩张构成了挑战。总体而言，发展轨迹和人口变化表明该领域存在巨大的商机。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 宏观经济指标
• 价值链分析
• 定价分析
• 案例研究
• 客户和购买标准分析
• 监管分析

健康蔬果片市场规模（按产品和复合年增长率） (2025-2032)

• 市场概况
• 蔬菜
  • 甘薯
  • 甜菜根
  • 红萝卜
  • 番茄
  • 菠菜
  • 羽衣甘蓝
  • 其他的
• 水果
  • 苹果
  • 香蕉
  • 芒果
  • 凤梨
  • 椰子
  • 草莓
  • 其他的

健康蔬果片市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 离线
• 在线的

健康蔬果片市场规模（依地区划分）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• PepsiCo（USA）
• Calbee Inc.（Japan）
• Sensible Portions（USA）
• The Hain Celestial Group（USA）
• Bare Snacks（USA）
• General Mills（USA）
• Beanitos（USA）
• Rhythm Superfoods（USA）
• Jackson's Honest（USA）
• Lundberg Family Farms（USA）
• NutriWise（USA）
• The Snack Artist（USA）
• The Better Chip（USA）
• Hapi Snacks（USA）
• Munch Rights（India）
• The Real Coconut（Mexico）

结论和建议

Global Healthy Fruit And Vegetables Chips Market size was valued at USD 12.8 billion in 2023 and is poised to grow from USD 13.88 billion in 2024 to USD 26.45 billion by 2032, growing at a CAGR of 8.4% during the forecast period (2025-2032).

The fruit and vegetable chips market is experiencing robust growth driven by the increasing consumer preference for convenient and healthful snacks. Recent data indicates a remarkable surge in snacking habits, with participation rising from 18.9% to 45%. The pandemic has accelerated this trend, with 31% of consumers actively seeking snacks enriched with vitamins and minerals. Additionally, around 80% of U.S. consumers prioritize snacks that promote physical health. As more individuals adopt plant-based diets and healthier eating habits, the demand for nutritious snacks is expected to rise, especially amidst rising obesity and diabetes rates. However, the high price of healthy options poses a challenge for market expansion during the forecast period from 2022 to 2029. Overall, the trajectory and demographic shifts suggest significant opportunities in this sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Healthy Fruit And Vegetables Chips market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Healthy Fruit And Vegetables Chips Market Segmental Analysis

Global Healthy Fruit and Vegetables Chips Market is segmented on the basis of product, distribution channels and region. By product, the market is segmented into vegetable and fruit. By distribution channels, market is segmented into offline and online. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Driver of the Global Healthy Fruit And Vegetables Chips Market

The Global Healthy Fruit and Vegetables Chips market is experiencing significant growth, fueled by the escalating demand for organic and non-GMO options. As consumers become more conscious of the adverse effects of pesticides and genetically modified organisms on their health and the environment, they are increasingly seeking out products that align with their values. Many brands in this sector capitalize on this trend by offering chips made from organic and non-GMO ingredients, appealing to health-focused individuals. Additionally, effective marketing and branding strategies, including innovative packaging and robust social media outreach, are heightening awareness of the benefits of these healthy snacks, further boosting their market popularity.

Restraints in the Global Healthy Fruit And Vegetables Chips Market

The global market for healthy fruit and vegetable chips faces notable challenges due to their limited shelf life, which is often shorter than that of conventional potato chips. This drawback arises from the use of natural ingredients and the absence of preservatives, complicating the manufacturers' efforts to guarantee product freshness and uphold consistent quality over time. As a result, the potential for spoilage can deter retailers from stocking these healthier alternatives and may lead to increased operational costs for producers striving to meet consumer expectations of freshness and taste, ultimately hindering the market's overall growth and expansion opportunities.

Market Trends of the Global Healthy Fruit And Vegetables Chips Market

The Global Healthy Fruit and Vegetable Chips market is experiencing a dynamic trend characterized by intensified competition, prompting manufacturers to innovate their product offerings. Companies are launching an exciting array of new flavors, unique packaging formats, and creative combinations of fruits and vegetables to cater to diverse consumer preferences and dietary demands. This strategic diversification not only enhances market appeal but also drives consumer engagement, resulting in increased market penetration. As health-conscious eating continues to gain traction, the expansion of product lines is paving the way for significant growth opportunities, positioning the market for sustained success in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer And Buying Criteria Analysis
• Regulatory Analysis

Global Healthy Fruit And Vegetables Chips Market Size by Product & CAGR (2025-2032)

• Market Overview
• Vegetable
  • Sweet Potato
  • Beetroot
  • Carrot
  • Tomato
  • Spinach
  • Kale
  • Others
• Fruit
  • Apple
  • Banana
  • Mango
  • Pineapple
  • Coconut
  • Strawberry
  • Others

Global Healthy Fruit And Vegetables Chips Market Size by Distribution channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Healthy Fruit And Vegetables Chips Market Size & CAGR (2025-2032)

• North America (Product, Distribution channel)
  • US
  • Canada
• Europe (Product, Distribution channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Distribution channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Distribution channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Distribution channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• PepsiCo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Calbee Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sensible Portions (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hain Celestial Group (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bare Snacks (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beanitos (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rhythm Superfoods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jackson's Honest (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lundberg Family Farms (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NutriWise (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Snack Artist (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Better Chip (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hapi Snacks (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Munch Rights (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Real Coconut (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations