烧烤调味料市场规模、份额和成长分析（按类型、分销管道和地区）- 2025-2032 年行业预测

2023 年全球烧烤调味料市场规模价值为 145 亿美元，预计将从 2024 年的 152.3 亿美元增长到 2032 年的 224.9 亿美元，预测期内（2025-2032 年）的复合年增长率为 5.0%。

烧烤调味料市场的成长得益于家庭和餐厅中烧烤酱和调味料的消费量增加，以及以民族风味为重点的产品推出的激增。这一趋势是由消费者对多样化美食的好奇心所推动的，尤其是疫情导致人们对家庭烹饪和户外活动的兴趣增加。然而，全球封锁导致的供应链中断影响了基本香辛料和草药的供应，限制了餐厅的初始需求。素食主义和健康意识的兴起也影响消费者的偏好，对烧烤调味料的销售构成了挑战。同时，超级市场的扩张也增加了调味品的供应，预计欧洲香草和香辛料的年增长率将会放缓，为市场参与者创造新的机会。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管分析
• 原料分析
• 客户和购买标准分析

烧烤调味料市场规模（按类型和复合年增长率）（2025-2032）

• 市场概况
• 烧烤酱
• 烧烤之爱

烧烤调味料市场规模依分销通路及复合年增长率 (2025-2032)

• 市场概况
• 零售
  • 大卖场和超级市场
  • 便利商店
  • 电子商务/线上
• 食品服务

烧烤调味料市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• McCormick & Company, Incorporated（USA）
• Kraft Heinz Company（USA）
• Conagra Brands, Inc.（USA）
• Nestle SA（Switzerland）
• Associated British Foods plc（UK）
• Badia Spices Inc.（USA）
• Frontier Co-op（USA）
• Tony Chachere's Creole Foods（USA）
• Weber Inc.（USA）
• Lawry's（USA）
• Old Bay（USA）
• B&G Foods, Inc.（USA）
• Spice Hunter（USA）
• Penzeys Spices（USA）
• Killer Hogs（USA）
• Meat Church（USA）
• Traeger Grills（USA）
• Pit Boss Grills（USA）

结论和建议

Global BBQ Seasoning Market size was valued at USD 14.5 billion in 2023 and is poised to grow from USD 15.23 billion in 2024 to USD 22.49 billion by 2032, growing at a CAGR of 5.0% during the forecast period (2025-2032).

The growth of the BBQ Seasoning Market is fueled by increased consumption of BBQ sauces and rubs in both homes and restaurants, along with a surge in product launches focused on ethnic flavors. This trend is driven by consumers' curiosity about diverse cuisines, especially in the wake of the pandemic, which has shifted interest towards home cooking and outdoor activities. However, supply chain disruptions during global lockdowns affected the availability of essential spices and herbs, constraining initial demand from restaurants. The rise in veganism and health-conscious eating is also influencing consumer preferences, presenting a challenge for BBQ seasoning sales. Concurrently, the expansion of supermarkets is increasing accessibility to seasonings, with Europe projected to see modest annual growth in herbs and spices, creating new opportunities for market players.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global BBQ Seasoning Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global BBQ Seasoning Market Segmental Analysis

Global BBQ Seasoning Market is segmented by Type, Distribution Channel and region. Based on Type, the market is segmented into Barbecue Sauces and Barbecue Rubs. Based on Distribution Channel, the market is segmented into Retail and Foodservice. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global BBQ Seasoning Market

The global BBQ Seasoning Market is experiencing significant growth, driven by the surging popularity of BBQ culture across various regions. As consumers increasingly embrace grilling as a culinary trend, they are seeking diverse and innovative flavors to elevate their BBQ experiences. This growing interest in outdoor cooking and experimentation with flavors has fueled a heightened demand for a wide range of BBQ seasoning products. Consequently, manufacturers are responding by expanding their offerings to meet consumer preferences, which in turn supports the overall growth of the BBQ Seasoning Market. The combination of these factors is creating a dynamic and thriving market environment.

Restraints in the Global BBQ Seasoning Market

The BBQ Seasoning Market faces significant challenges due to economic conditions that can impede its growth. During periods of economic uncertainty, consumers often reduce discretionary spending, which can directly impact the demand for BBQ seasoning products. This reluctance to splurge on non-essential items, such as specialty seasonings, may result in decreased sales and hinder market expansion. Consequently, economic fluctuations play a crucial role in shaping consumer behavior, making it essential for businesses in the BBQ seasoning sector to adapt their strategies accordingly to mitigate the effects of such restraints and sustain their market presence.

Market Trends of the Global BBQ Seasoning Market

The Global BBQ Seasoning Market is witnessing a significant trend towards organic and natural products, driven by a growing consumer base that prioritizes health and wellness. As individuals become more conscious about ingredient quality, the demand for BBQ seasonings devoid of artificial additives is accelerating. In response, manufacturers are innovating to introduce a range of seasonings made from organic herbs, spices, and natural flavor enhancers, aligning with consumer preferences for clean-label products. This trend not only reflects a shift towards healthier eating habits but also showcases the industry's commitment to sustainability, positioning organic BBQ seasonings as a burgeoning niche within the market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis
• Raw Material Analysis
• Customer & Buying Criteria Analysis

Global BBQ Seasoning Market Size by Type & CAGR (2025-2032)

• Market Overview
• Barbecue Sauces
• Barbecue Rubs

Global BBQ Seasoning Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Retail
  • Hypermarkets & Supermarkets
  • Convenience Stores
  • E-commerce/Online
• Foodservice

Global BBQ Seasoning Market Size & CAGR (2025-2032)

• North America (Type, Distribution Channel)
  • US
  • Canada
• Europe (Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• McCormick & Company, Incorporated (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kraft Heinz Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Conagra Brands, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Associated British Foods plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Badia Spices Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Frontier Co-op (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tony Chachere's Creole Foods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Weber Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lawry's (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Old Bay (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• B&G Foods, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spice Hunter (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Penzeys Spices (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Killer Hogs (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meat Church (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Traeger Grills (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pit Boss Grills (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations