线上洗衣服务市场规模、份额和成长分析（按类型、应用和地区）- 产业预测 2025-2032

预计到 2023 年全球线上洗衣服务市场规模将达到 343.4 亿美元，并从 2024 年的 448.8 亿美元成长到 2032 年的 3821.9 亿美元，预测期内（2025-2032 年）的复合年增长率为 30.7%。

受对便利性和按需解决方案的需求不断增长的推动，全球线上洗衣服务市场正在经历快速成长。一个关键驱动因素是智慧型手机和网路的兴起，消费者无需前往实体店即可享受洗衣服务。由于安全和非接触式选择变得至关重要，COVID-19 疫情进一步加速了这一趋势。都市化和忙碌的生活方式也促使城市居民寻求节省时间的洗衣解决方案。然而，首次使用者的信任问题以及某些地区缺乏监管标准等挑战可能会阻碍成长。值得注意的趋势包括人工智慧和机器学习的融合，以及对环保服务的日益关注，为供应商提供了多样化产品的机会。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管格局
• 案例研究
• 技术进步

线上洗衣服务市场规模（按类型和复合年增长率） (2025-2032)

• 市场概况
• 衣物洗护
• 干洗
• 羽绒被清洗
• 其他的

线上洗衣服务市场规模（按应用划分）及复合年增长率（2025-2032）

• 市场概况
• 住宅
• 商业的
• 其他的

线上洗衣服务市场规模（按地区划分）及复合年增长率（2025-2032 年）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• DhobiLite（India）
• Cleanly（ByNext）（USA）
• Press Technologies, Inc.（USA）
• Lapels Cleaners（USA）
• Rinse, Inc.（USA）
• Mulberrys Garment Care（USA）
• Laundryheap Ltd.（UK）
• WASHMEN（UAE）
• IHATEIRONING（UK）
• Edaixi（China）
• delivery.com, LLC.（USA）
• Elite Dhobilite Laundry Pvt Ltd（India）
• LaundryWala（India）
• Pressing Matters（USA）
• Laundry Locker（USA）
• Laundryheap（Singapore）
• Laundrapp（UK）

结论和建议

Global Online Laundry Services Market size was valued at USD 34.34 billion in 2023 and is poised to grow from USD 44.88 billion in 2024 to USD 382.19 billion by 2032, growing at a CAGR of 30.7% during the forecast period (2025-2032).

The global online laundry services market is experiencing rapid growth, fueled by the rising demand for convenient, on-demand solutions. Key drivers include the widespread adoption of smartphones and the internet, which have made it easier for consumers to access laundry services without visiting physical locations. The COVID-19 pandemic has further accelerated this trend, as safety and contactless options become essential. Urbanization and increasingly busy lifestyles also contribute, as urban dwellers seek time-saving laundry solutions. However, challenges such as trust issues among first-time users and a lack of regulatory standards in certain regions may hinder growth. Prominent trends include the integration of AI and machine learning, alongside a rising interest in eco-friendly services, and opportunities exist for providers to diversify their offerings.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Online Laundry Services market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Online Laundry Services Market Segmental Analysis

Global Online Laundry Services Market is segmented by Type, Applications and Region. Based on Type, the market is segmented into Laundry Care, Dry Clean, Duvet Clean and Others. Based on Applications, the market is segmented into Residential, Commercial and Others. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Online Laundry Services Market

The Global Online Laundry Services market is primarily driven by the convenience it offers to busy professionals and individuals with demanding lifestyles. By allowing customers to schedule laundry pick-up and delivery directly to their doorstep, these services eliminate the hassle of traditional laundry routines, saving valuable time and effort. As more people, particularly the working class, seek efficient solutions to manage their daily tasks, the appeal of online laundry services continues to grow. This trend highlights a significant shift towards digital solutions that cater to the needs of those with hectic schedules, ultimately fueling the expansion of the online laundry service market.

Restraints in the Global Online Laundry Services Market

The Global Online Laundry Services market faces certain limitations, primarily stemming from a lack of trust among potential customers. Many individuals are apprehensive about utilizing these services, primarily due to worries regarding the safety and security of their clothing and personal belongings during the laundering process. This skepticism can hinder customer adoption and growth in the sector, as patrons may prefer traditional laundries where they can physically oversee their items. Addressing these concerns through enhanced transparency, reliable customer service, and robust security measures will be essential for building confidence and encouraging more widespread use of online laundry platforms.

Market Trends of the Global Online Laundry Services Market

The Global Online Laundry Services market is witnessing a notable trend towards contactless service offerings, largely driven by heightened consumer awareness around health and safety due to the ongoing COVID-19 pandemic. As customers increasingly prioritize hygiene, they are gravitating towards services that minimize physical interactions. This shift has led to a surge in online platforms providing efficient pickup and delivery options, allowing users to maintain social distancing while still accessing laundry services. Consequently, service providers are investing in technology and logistics to facilitate seamless contactless experiences, positioning themselves to cater to evolving consumer preferences in a post-pandemic landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global Online Laundry Services Market Size by Type & CAGR (2025-2032)

• Market Overview
• Laundry Care
• Dry Clean
• Duvet Clean
• Others

Global Online Laundry Services Market Size by Applications & CAGR (2025-2032)

• Market Overview
• Residential
• Commercial
• Others

Global Online Laundry Services Market Size & CAGR (2025-2032)

• North America (Type, Applications)
  • US
  • Canada
• Europe (Type, Applications)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Applications)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Applications)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Applications)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• DhobiLite (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cleanly (ByNext) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Press Technologies, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lapels Cleaners (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rinse, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mulberrys Garment Care (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Laundryheap Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WASHMEN (UAE)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IHATEIRONING (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edaixi (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• delivery.com, LLC. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Elite Dhobilite Laundry Pvt Ltd (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LaundryWala (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pressing Matters (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Laundry Locker (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Laundryheap (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Laundrapp (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations