![]() |
市场调查报告书
商品编码
1736942
全球线上按需洗衣服务市场规模(按服务、应用、地区和预测)Global Online On-Demand Laundry Service Market Size By Service (Laundry Care, Dry Clean, Duvet Clean), By Application (Residential, Commercial), By Geographic Scope And Forecast |
2024 年线上按需洗衣服务市场规模价值为 433.6 亿美元,预计到 2032 年将达到 4053.6 亿美元,预测期内(2026-2032 年)的复合年增长率为 35.56%。
消费者对环保洗衣精的认知和需求不断增长,以及对安全健康生活方式的倡导,正在加速洗衣产品的需求。皮肤过敏发病率的上升、对线上按需洗衣服务的投资以及经营模式的革新等因素预计将推动线上按需洗衣服务市场的成长。全球线上按需洗衣服务市场报告对市场进行了全面的评估。报告全面分析了关键细分市场、趋势、市场驱动因素、限制因素、竞争格局以及影响市场的关键因素。
线上按需洗衣服务的全球扩张
线上按需洗衣服务已成为服务业的重要组成部分。按需洗衣行动应用程式增强了洗衣流程,使其更加快速、可靠和便利。顾客可以使用这些应用程式完成从安排取件到评估服务的各个环节。近期,消费行为是推动标准洗衣服务转型为按需洗衣的最新趋势。消费者对这种模式表现出了极大的满意。便利的预订、取货、送货上门和衣物追踪等服务正是消费者所需要的。企业家需要招募更多人才。
提案的经营模式包括现场模式和市场模式。市场模式适合没有设施的Start-Ups。我们将创建一个平台,让使用者可以连接到各种洗衣服务。交易由市场运营商进行。该业者收集用户的位置和偏好数据,并安排将衣物送至平台旗下的洗衣店。对于经营线上洗衣服务的企业家来说,按需洗衣服务是扩展现有业务的特殊方式。汰渍推出了其按需洗衣和干洗服务—Tide Cleaners。预计到2020年底,汰渍的按需服务将涵盖2000个地点。汰渍正积极应对这项挑战,并专注于为客户提供干净、保养良好的衣物。
线上按需洗衣服务市场概览
消费者对环保洗衣精的认识和需求日益增长,以及对安全健康生活方式的倡导,推动了洗衣产品的需求。大多数传统清洁剂含有有害化学物质。因此,它们会对身体产生不利影响。这就是使用有机洗衣精的原因。有机清洁剂不含刺激性化学物质,使用天然成分来清洗衣物。有机清洁剂不仅对衣物较温和,对肌肤也较温和。 Grab Green 天然三合一洗衣精胶囊采用天然种子的形式,只需放入洗衣机即可将衣物洗净。这些清洁剂胶囊中装有优质清洁剂,可去除污渍并使衣物亮丽。这些清洁剂主要用于延长织物的使用寿命。
预计日益增加的皮肤过敏将推动天然洗衣产品市场的成长。有毒洗衣精可能引发接触性皮肤炎,导致红色、发痒的皮疹,并蔓延至腋窝和鼠蹊部等特定部位。洗衣精过敏可能只会发生一次,也可能多次。消费者使用先进的洗衣机也最大限度地减少了洗涤和清洁的用水量。
投资线上按需洗衣服务,包括经营模式、产品开发以及专注于消费者适用性因素以开展按需洗衣业务,都是即将出现的可能推动市场成长的机会。 Uber for Laundry 的演变可以节省大量时间。 Uber for Laundry 的成功得益于共乘公司 Uber 的日益成功,促使更多创业家创办类似 Uber 的创业Start-Ups。用户无需浪费数小时将衣服送到干洗店。此类应用程式还提供干洗和熨烫服务。
高成本、严格的监管、环境安全措施以及缺乏营运线上洗衣服务的专业技能等市场限制因素可能会阻碍市场成长。面临的挑战包括熟练劳动力短缺、业务利润率低以及难以找到愿意支付增量价格的可持续客户群。优化房地产面临的挑战包括物流成本低于房地产、高风险报酬率、消费者不满意、客户忠诚度低。
全球线上按需洗衣服务市场根据服务、应用和地区进行细分。
就服务而言,市场分为衣物洗护、干洗和床上用品清洁。预计衣物洗护领域将在预测期内占据最大的市场占有率。趋势包括消费者健康意识的增强,以及向清洁家居和衣物的多元化转变。例如,获得美国环保署 (EPA) Water Sense 认证的洗衣服务可减少 20% 的用水量。低温洗衣的趋势日益增长,这需要使用高性能清洁剂和低温洗涤。
线上按需洗衣服务市场根据应用细分为住宅和商用。预计商用领域在预测期内将以更高的复合年增长率扩张。全球旅馆业的兴起导致饭店、医院和餐厅提供各种各样的洗衣服务,从而推动了对线上洗衣服务的需求成长。此外,各公司在不断推出新产品的同时,也努力维护技术安全。
Online On-Demand Laundry Service Market size was valued at USD 43.36 Billion in 2024 and is projected to reach USD 405.36 Billion by 2032, growing at a CAGR of 35.56% during the forecast period 2026-2032.
The increased consciousness and command for eco-friendly laundry detergents and the promotion of a safe and healthy lifestyle among the consumers are accelerating the demand for laundry products. The rising incidence of skin allergies and investments in online on-demand laundry services such as the business models is expected to promote the growth of the Online On-Demand Laundry Service Market. The Global Online On-Demand Laundry Service Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.
Global Online On-Demand Laundry Service Deffination
Online on-Demand Laundry Services have become a fundamental part of the service industry. On-demand mobile laundry apps enhance the process of washing quickly, robustly, and conveniently. Customers can use these apps for anything from arranging the pickup to reviewing the service. The recent trends which have modified the standard laundry into the on-demand sector are consumer behavior. The consumers show complete satisfaction with the approach. The convenient service of easy booking, pick up, delivery at the doorstep, and tracking the updates is something that the consumers need. Entrepreneurs need to hire more people.
The proposed business models are the on-site and the marketplace. The marketplace is appropriate for startups that don't have their equipment. A platform is created where users can connect to different laundry services. Transactions are handled by the marketplace operator. This operator collects data about users' locations and preferences to arrange delivery to laundries that have partnerships with the platform. The entrepreneurs who own the online laundry services, the on-demand laundry service, provides an exceptional way to expand their existing organizations. The Tide company had launched the Tide Cleaners, an on-demand laundry and dry-cleaning service aimed at giving people the option to spend more time on life and less time doing laundry. The on-demand service by Tide is expected to reach 2,000 locations by the end of 2020. Tide is taking this challenge head-on and focusing on delivering clean, cared-for clothes to customers.
Online On-Demand Laundry Service Market Overview
The increased consciousness and command for eco-friendly laundry detergents and the promotion of a safe and healthy lifestyle among the consumers are accelerating the demand for laundry products. Most of the conventional detergents are loaded with harmful chemicals. Hence it might have an adverse reaction in the body. Accordingly, the use of organic laundry detergent arises. Organic laundry detergent contains no harsh chemicals and cleanses the clothes with natural ingredients. The organic laundry detergents are not only gentle on the clothes, but are gentle on the skin too. The Grab Green Natural 3-in-1 laundry detergent pods come in the form of naturally-derived seeds, which can be faultlessly placed in the washer to give the clothes a brilliant clean. The detergent pods are made with a superior detergent to eliminate stains and brighten the clothing. These detergents are mainly used to increase the fabric life.
The rising incidence of skin allergies is forecasted to promote the growth of natural laundry products in the market. The toxic laundry detergents trigger a condition called contact dermatitis, which occurs as a red, itchy rash that can spread to specific areas like the armpits and groin. Sensitivities to laundry detergent can develop initially when the individual is exposed once or multiple times. The customers are also minimizing the water consumption for laundry washing and cleaning by the use of advanced laundry equipment.
Investments in online on-demand laundry services such as the business models starting an on-demand laundry business and product developments, and focus on the suitability factor of consumers are the upcoming opportunities that are likely to foster the market growth. The evolution of Uber for Laundry can save a lot of time. Uber for Laundry is beneficial due to the increased success of the Uber ridesharing company has encouraged the number of entrepreneurs to initiate an Uber-like business startup. There is no requirement for users to waste a couple of hours by taking clothes to a laundry shop. Such apps also provide dry cleaning and ironing services.
The restraints incurred, such as the high cost, strict regulatory concerns, and policies regarding environmental safety, and the shortage of expertise while operating the modified online laundry services, will hinder the market growth. The challenges faced are the dearth of skilled labor, low margin business, where the test is to find a sustainable customer pool that is ready to pay an incremental price. The Optimization of real estate occurs where the cost of logistics should be lower than the real estate, high risk-reward ratio, dissatisfaction among the consumers, and less customer loyalty.
The Global Online On-Demand Laundry Service Market is segmented based on Service, Application, and Geography.
Based on Service, the market is bifurcated into Laundry Care, Dry Clean, Duvet Clean. The Laundry Care segment is expected to account for the largest market share in the forecast period. The factors can be credited for the increasing trend of good health among the consumers and the varying shift towards clean homes and clothes. The rise in environmental concerns, for instance, the Environmental Protection Agency (EPA) Water Sense Label laundry service, uses 20% less water. The increased inclination of cold washing the clothes, entails the use of high-performance detergents and low temperature.
Based on Application, the market is bifurcated into Residential and Commercial. The Commercial segment is anticipated to expand at a high CAGR in the forecast period. The rise in hospitality across the globe and a broad range of laundry services by hotels, hospitals, restaurants has resulted in an increased necessity for online laundry services. Further, the companies are striving to maintain secure technology while launching new products in the market.