运动摄影机市场规模、份额和成长分析（按类型、解析度、技术、分销管道、应用、最终用户和地区）- 2025-2032 年产业预测

运动摄影机市场规模预计将在 2023 年达到 35 亿美元，从 2024 年的 39.2 亿美元成长到 2032 年的 97.8 亿美元，预测期内（2025-2032 年）的复合年增长率为 12.1%。

截至 2023 年 10 月，由于探险旅游和积极生活方式的日益普及，运动摄影机市场预计将经历显着增长。这些小巧轻便的设备可以从各种安装位置捕捉高解析度 4K影片，包括衝浪板、自行车甚至身体的一部分，非常适合捕捉衝浪和滑雪等动态活动。沉浸式的第一人称观点增加了观众的参与度，并鼓励用户在社群媒体和旅游部落格上共用他们的经验。独特的防水设计、出色的画质，结合广角拍摄、防手震等功能，让运动摄影机成为了传统相机的首选替代产品。随着市场上出现大量创新且价格实惠的产品，运动摄影机的需求不断上升，进一步巩固了其在冒险爱好者中的吸引力。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

运动摄影机市场规模（按类型和复合年增长率） (2025-2032)

• 市场概况
• 盒子风格
• 立方体风格
• 子弹样式
• 潜望镜
• 360 度

运动摄影机市场规模（按解析度和复合年增长率） (2025-2032)

• 市场概况
• 超高画质
• 全高清
• 标准解析度

运动摄影机市场规模（依技术及复合年增长率） (2025-2032)

• 市场概况
• 超高画质
• 全高清
• 高解析度
• 标准解析度

运动摄影机市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 在线的
• 离线

运动摄影机市场规模（按应用和复合年增长率） (2025-2032)

• 市场概况
• 运动的
• 休閒
• 紧急服务
• 其他的

运动摄影机市场规模（按最终用户和复合年增长率） (2025-2032)

• 市场概况
• 个人
• 专业的

运动摄影机市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• GoPro（US）
• Insta360（China）
• DJI（China）
• Sony（Japan）
• Olympus（Japan）
• Ricoh（Japan）
• Garmin（Switzerland）
• Polaroid（US）
• Yi Technology（China）
• SJCAM（China）
• Akaso（China）
• Campark（China）
• Apeman（China）
• Crosstour（China）
• Veho（UK）
• Rollei（Germany）
• Kodak（US）
• Drift Innovation（UK）
• TomTom（Netherlands）

结论和建议

Action Camera Market size was valued at USD 3.5 billion in 2023 and is poised to grow from USD 3.92 billion in 2024 to USD 9.78 billion by 2032, growing at a CAGR of 12.1% during the forecast period (2025-2032).

As of October 2023, the action camera market is poised for significant growth, driven by the increasing popularity of adventure tourism and active lifestyles. These compact, lightweight devices can capture high-definition 4K videos from various mountable positions, including surfboards, bicycles, and body parts, making them ideal for capturing dynamic activities like surfing and skiing. Their immersive, first-person perspective enhances viewer engagement, encouraging users to share experiences on social media and travel blogs. The unique waterproof design and superior image quality, combined with features such as wide-angle capture and stabilization, position action cameras as preferable alternatives to traditional cameras. With innovative, affordable products flooding the market, the demand for action cameras is set to rise, further solidifying their appeal among adventure enthusiasts.

Top-down and bottom-up approaches were used to estimate and validate the size of the Action Camera market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Action Camera Market Segments Analysis

Global Action Camera Market is segmented by Type, Resolution, Technology, Distribution Channel, Application, End-User and region. Based on Type, the market is segmented into Box Style, Cube Style, Bullet Style, Periscope and 360 Degree. Based on Resolution, the market is segmented into Ultra HD, Full HD and Standard Resolution. Based on Technology, the market is segmented into Ultra HD, Full HD, HD and SD. Based on Distribution Channel, the market is segmented into Online and Offline. Based on Application, the market is segmented into Sports, Recreational Activities, Emergency Services and Others. Based on End-User, the market is segmented into Personal and Professional. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Action Camera Market

The expansion of the action camera market is primarily driven by the growing use of social media as a platform for marketing and promotional activities, including the sharing of photos and videos. As social networking sites like Facebook, Instagram, and Twitter continue to thrive, they provide a wealth of data that brands leverage to understand customer preferences and trends. The increasing trend of individuals sharing their experiences through videos and images with friends and followers is significantly boosting the demand for action cameras. As a result, this social media phenomenon is expected to play a crucial role in the growth of the action camera market in the coming years.

Restraints in the Action Camera Market

The action camera market faces several restraints that can impact purchasing decisions among first-time users. The intricate handling of devices loaded with various accessories may intimidate newcomers, leading them to reconsider their options. Additionally, complicated system settings can further discourage potential buyers from investing in these devices. Pricing also plays a significant role, as competitive pricing for high-end models with advanced lens features shapes market dynamics. Consequently, manufacturers are responding by launching affordable, robust, waterproof, weather-resistant, and compact action cameras, aimed at attracting consumers and easing their entry into the market.

Market Trends of the Action Camera Market

The action camera market is experiencing significant growth driven by the surging popularity of extreme sports, vacations, and music festivals. Consumers increasingly seek to capture their adrenaline-fueled experiences-from surfing and snowboarding to biking and live concerts-leading to a heightened demand for action cameras that offer portability and ease of use compared to traditional DSLRs. With features enabling high-quality video and photo capture in diverse environments, including underwater and rugged terrains, these cameras are becoming a staple for adventure enthusiasts. A notable increase in holiday travel, as evidenced by a 37% rise in Americans planning trips, further bolsters the market, positioning action cameras as essential gear for documenting memorable experiences.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Action Camera Market Size by Type & CAGR (2025-2032)

• Market Overview
• Box Style
• Cube Style
• Bullet Style
• Periscope
• 360 Degree

Global Action Camera Market Size by Resolution & CAGR (2025-2032)

• Market Overview
• Ultra HD
• Full HD
• Standard Resolution

Global Action Camera Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Ultra HD
• Full HD
• HD
• SD

Global Action Camera Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Action Camera Market Size by Application & CAGR (2025-2032)

• Market Overview
• Sports
• Recreational Activities
• Emergency Services
• Others

Global Action Camera Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Personal
• Professional

Global Action Camera Market Size & CAGR (2025-2032)

• North America (Type, Resolution, Technology, Distribution Channel, Application, End-User)
  • US
  • Canada
• Europe (Type, Resolution, Technology, Distribution Channel, Application, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Resolution, Technology, Distribution Channel, Application, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Resolution, Technology, Distribution Channel, Application, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Resolution, Technology, Distribution Channel, Application, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• GoPro (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Insta360 (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DJI (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Olympus (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ricoh (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Garmin (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Polaroid (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yi Technology (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SJCAM (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Akaso (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Campark (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apeman (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crosstour (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Veho (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rollei (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kodak (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Drift Innovation (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TomTom (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations