香槟市场规模、份额和成长分析（按产品、等级类型、口味、价格分布、销售管道和地区）- 2025-2032 年产业预测

预计香槟市场规模在 2023 年将达到 75 亿美元，并从 2024 年的 79.9 亿美元成长到 2032 年的 132.2 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.5%。

香槟是产自法国香槟地区的优质气泡酒，由黑皮诺、莫尼耶皮诺、夏多内等精选葡萄品种酿製而成。全球香槟市场传统上与喜庆和重要活动有关，目前正处于成长阶段，尤其是在新兴经济体。随着消费者偏好的变化，生产商推出了更多种类的口味以吸引更广泛的消费者。新冠疫情对香槟销售产生了重大影响，导致2020年4月至8月期间香槟销售额大幅下降约20亿美元，约有1亿瓶香槟未售出，尤其影响高端品牌。然而，随着社交聚会的恢復，市场正在显示出復苏的迹象，重新激发了对这种象征欢乐和特殊时刻的饮料的需求。香槟产业对未来依然乐观。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和资料资料
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

香槟市场按产品分類的规模

• 市场概况
• 尊贵特酿
• 黑中白
• 白中白
• 玫瑰香槟
• 其他的

香槟市场规模（依等级划分）

• 市场概况
• 莫尼耶皮诺
• 黑皮诺
• 夏多内

香槟市场规模（依口味划分）

• 市场概况
• 果味
  • 苹果
  • 梨
  • 柑橘
  • 草莓
  • 坚果
  • 奶油
  • 香草
• Brut

香槟市场规模（价格分布范围）

• 市场概况
• 经济
• 中阶
• 奢华

香槟市场规模（依销售管道划分）

• 市场概况
• 线下销售管道
  • 超级市场/大卖场
  • 百货公司
  • 便利商店
  • 其他销售管道
• 网路销售管道
  • 公司网站
  • 电子商务平台

香槟市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较（2022-2024 年）

主要企业简介

• Moet & Chandon（France）
• Veuve Clicquot（France）
• Dom Perignon（France）
• Krug（France）
• Laurent-Perrier（France）
• Taittinger（France）
• Ruinart（France）
• Bollinger（France）
• Pol Roger（France）
• Piper-Heidsieck（France）
• Pommery（France）
• Charles Heidsieck（France）
• Ayala（France）
• Lanson（France）
• Billecart-Salmon（France）
• Deutz（France）
• Gosset（France）
• Perrier-Jouet（France）
• Mumm（France）
• Roederer Estate（US）

结论和建议

Champagne Market size was valued at USD 7.5 billion in 2023 and is poised to grow from USD 7.99 billion in 2024 to USD 13.22 billion by 2032, growing at a CAGR of 6.5% during the forecast period (2025-2032).

Champagne, a prestigious sparkling wine from France's Champagne region, is crafted from select grape varieties including Pinot Noir, Pinot Meunier, and Chardonnay. Traditionally associated with celebrations and significant events, the global champagne market is poised for growth, particularly in developing economies. As consumer preferences evolve, producers are introducing diverse flavors to attract a broader audience. The COVID-19 pandemic significantly impacted Champagne sales, with a staggering revenue decline of around $2 billion between April and August 2020, leaving about 100 million bottles unsold, especially affecting premium brands. However, the market shows signs of recovery as social gatherings resume, revitalizing demand for this luxurious beverage that symbolizes joy and special moments. The outlook remains optimistic for the champagne industry moving forward.

Top-down and bottom-up approaches were used to estimate and validate the size of the Champagne market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Champagne Market Segments Analysis

Global Champagne Market is segmented by Product, Grade Type, Flavour, Price Point, Sales Channel and region. Based on Product, the market is segmented into Prestige Cuvee, Blanc De Noirs, Blanc De Blancs, Rose Champagne and Others. Based on Grade Type, the market is segmented into Pinot Meunier, Pinot Noir and Chardonnay. Based on Flavour, the market is segmented into Fruity and Brut. Based on Price Point, the market is segmented into Economy, Mid-range and Luxury. Based on Sales Channel, the market is segmented into Offline Sales Channel and Online Sales Channel. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Champagne Market

Emerging markets are increasingly recognized as a significant opportunity for growth in the champagne industry. The normalization of alcohol consumption, coupled with a rising demand for small quantities for celebrations, is propelling expansion in these regions. As societal attitudes shift away from religious constraints, nightlife culture is flourishing, spurred by peer acceptance and influence. Additionally, the rise of social media has introduced champagne lifestyles to younger audiences, fostering greater sharing of experiences and connections among youth with limited prior exposure to alcoholic drinks. Together, these factors are poised to drive the development and popularity of champagne in emerging markets.

Restraints in the Champagne Market

The champagne market faces several constraints, including strict government regulations that govern advertising and marketing practices. These regulations can limit the promotional activities of champagne producers, making it challenging for them to reach potential consumers effectively. Additionally, the selective distribution of champagne products further complicates market access, as it restricts the availability of these goods to specific outlets or retail channels. This combination of regulatory pressures and limited distribution options poses significant challenges for brands aiming to expand their reach and enhance visibility within a competitive marketplace. Consequently, navigating these obstacles is crucial for sustained growth in the champagne industry.

Market Trends of the Champagne Market

The Champagne market is experiencing a notable trend of premiumization, reflecting a broader shift within the spirits and wine sectors where consumers increasingly seek high-quality, luxurious products. This preference is driving growth as enthusiasts prioritize distinctive flavors, artisanal production methods, and exclusive branding, fostering a willingness to invest in premium bottles. Additionally, offline retail channels are witnessing heightened popularity, as consumers appreciate the tactile experience of exploring diverse selections and access to knowledgeable staff who can enhance their purchasing decision. This combination of premium offerings and personalized service continues to shape the evolving landscape of the Champagne market, catering to refined consumer tastes.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Champagne Market Size by Product & CAGR (2025-2032)

• Market Overview
• Prestige Cuvee
• Blanc De Noirs
• Blanc De Blancs
• Rose Champagne
• Others

Global Champagne Market Size by Grade Type & CAGR (2025-2032)

• Market Overview
• Pinot Meunier
• Pinot Noir
• Chardonnay

Global Champagne Market Size by Flavour & CAGR (2025-2032)

• Market Overview
• Fruity
  • Apple
  • Pear
  • Citrus
  • Strawberry
  • Nutty
  • Cream
  • Vanilla
• Brut

Global Champagne Market Size by Price Point & CAGR (2025-2032)

• Market Overview
• Economy
• Mid-range
• Luxury

Global Champagne Market Size by Sales Channel & CAGR (2025-2032)

• Market Overview
• Offline Sales Channel
  • Supermarkets/Hypermarkets
  • Departmental Stores
  • Convenience Store
  • Other Sales Channel
• Online Sales Channel
  • Company Website
  • E-commerce Platform

Global Champagne Market Size & CAGR (2025-2032)

• North America (Product, Grade Type, Flavour, Price Point, Sales Channel)
  • US
  • Canada
• Europe (Product, Grade Type, Flavour, Price Point, Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Grade Type, Flavour, Price Point, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Grade Type, Flavour, Price Point, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Grade Type, Flavour, Price Point, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Moet & Chandon (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Veuve Clicquot (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dom Perignon (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Krug (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Laurent-Perrier (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Taittinger (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ruinart (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bollinger (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pol Roger (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Piper-Heidsieck (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pommery (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Charles Heidsieck (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ayala (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lanson (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Billecart-Salmon (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Deutz (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gosset (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Perrier-Jouet (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mumm (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Roederer Estate (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations