市场调查报告书
商品编码
1637203
香槟市场 - 全球产业规模、份额、趋势、机会和预测,按产品类型、配销通路、地区、竞争细分,2020-2030FChampagne Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Distribution Channel, By Region, By Competition, 2020-2030F |
2024年全球香槟市场价值为80.2亿美元,预计2030年将达到104.8亿美元,预测期内复合年增长率为4.62%。香槟与特殊场合和庆祝活动的连结是推动其市场成长的关键因素。用庆祝饮料来纪念生活事件的趋势日益增长,加上香槟在企业活动和促销活动中的使用量不断增加,进一步增加了其需求。
市场概况 | |
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预测期 | 2026-2030 |
2024 年市场规模 | 80.2亿美元 |
2030 年市场规模 | 104.8亿美元 |
2025-2030 年复合年增长率 | 4.62% |
成长最快的细分市场 | 白中白 |
最大的市场 | 北美洲 |
创新是香槟市场的关键驱动力,生产商不断推出新的混合物、包装和变化来吸引消费者。例如,罗兰百悦 (Laurent-Perrier) 于 2024 年 6 月推出的 Heritage 多种年份混合酒填补了基本产品和高端产品之间的空白。这些创新不仅吸引了新消费者,也鼓励重复购买。此外,对永续和有机香槟的需求不断增长,这与市场向环保和道德生产产品的转变一致。
可支配所得和奢侈品消费的成长
消费者对优质葡萄酒和气泡酒的偏好增加
社群媒体影响力与品牌行销
生产成本上升
改变消费者偏好
永续发展与有机香槟
优质化和限量版产品
产品类型见解
区域洞察
The global Champagne Market was valued at USD 8.02 Billion in 2024 and is expected to reach USD 10.48 Billion by 2030 with a CAGR of 4.62% during the forecast period. Champagne's association with special occasions and celebrations is a key factor driving its market growth. The increasing trend of commemorating life events with celebratory drinks, along with the rising use of champagne at corporate events and promotional activities, further boosts its demand.
Market Overview | |
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Forecast Period | 2026-2030 |
Market Size 2024 | USD 8.02 Billion |
Market Size 2030 | USD 10.48 Billion |
CAGR 2025-2030 | 4.62% |
Fastest Growing Segment | Blanc De Blancs |
Largest Market | North America |
Innovation is a key driver in the Champagne market, with producers constantly introducing new blends, packaging, and variations to attract consumers. For example, Laurent-Perrier's June 2024 launch of the Heritage multi-vintage blend fills the gap between basic and premium offerings. These innovations not only draw in new consumers but also encourage repeat purchases. Additionally, the increasing demand for sustainable and organic champagnes aligns with the market's shift toward environmentally-friendly and ethically produced goods.
Market Drivers
Rising Disposable Income and Luxury Consumption
The increasing disposable income, particularly in emerging economies, is a key driver for the Champagne market. As people become wealthier, their spending habits shift towards luxury goods, including premium beverages. Champagne, being an emblem of luxury and exclusivity, is particularly attractive to consumers in regions like North America, Europe, and parts of Asia. These markets, especially in emerging economies, are witnessing a growing middle class with a penchant for indulgence and status-symbol goods. As disposable incomes rise, the demand for high-quality products like Champagne intensifies, particularly for special occasions such as celebrations, holidays, and corporate events. This growing economic affluence, coupled with greater access to luxury products, fuels the demand for Champagne, contributing significantly to the market's expansion. In the first half of 2024, Champagne shipments totaled 106.7 million bottles, a 15.2% decline compared to the same period in 2023. Poor weather, including frosts and wet conditions, negatively impacted the harvest, leading to mildew fungus issues in the vineyards. As a result, the maximum grape yield was set at 10,000 kg per hectare, lower than the 11,400 kg/ha recorded in 2023.
Increased Consumer Preference for Premium and Sparkling Wines
There is a growing global shift towards premium wines and spirits, with sparkling wines like Champagne leading the way. This trend is driven by consumers' increasing interest in more sophisticated and high-quality alcoholic beverages. As consumers become more educated about the complexities of wine production and taste, they are gravitating toward premium varieties like Champagne, which offers an elevated drinking experience. Champagne, with its history of craftsmanship and production methods, stands out as a drink associated with prestige, celebration, and unique flavor profiles. Consumers are moving away from mass-produced alcoholic beverages in favor of those that offer more distinct experiences. Additionally, the rising popularity of sparkling wines, in general, is contributing to Champagne's continued growth. The combination of Champagne's long-standing reputation and the increasing demand for premium drinks makes it a preferred choice for those seeking luxury and elegance. Sparkling wines have seen rising global popularity, especially in countries like the USA, Germany, France, and Italy. However, in 2023, their production and exports in Europe dropped by 8%, with 2024 witnessing similar trends due to extreme weather patterns caused by global warming. Droughts and heavy rainfall have affected vineyards, especially in sparkling wine-producing regions. This has led to reduced production, with early figures indicating a continued decline, despite the growing demand for sparkling wines, which are now enjoyed beyond special occasions.
Social Media Influence and Brand Marketing
Social media and digital marketing campaigns have had a profound impact on consumer preferences in the alcoholic beverage industry. Champagne brands have leveraged these platforms to increase their visibility, particularly among younger consumers. Through influencer collaborations, celebrity endorsements, and events that showcase Champagne, such as weddings, film festivals, and award shows, Champagne is increasingly positioned as the drink of choice for celebration and success. Champagne brands are utilizing digital channels, like Instagram and YouTube, to promote their products, reaching a broader audience than ever before. These marketing strategies help brands create a lifestyle around Champagne, associating it with sophistication, exclusivity, and glamour. This appeal is especially resonant among millennials and Generation Z, who prioritize experiences and social media presence in their purchasing decisions.
Key Market Challenges
Rising Production Costs
The Champagne production process is labor-intensive and involves extensive regulations, making it costly. There has been an upward pressure on production costs due to factors like increasing raw material prices, rising labor costs, and energy expenses. For example, the price of glass bottles, packaging, and other materials has risen in recent years, adding to the overall cost of production. Additionally, the traditional methods employed in Champagne-making require careful aging and expertise, which increases labor costs. Small producers, in particular, face significant challenges in managing these rising expenses while maintaining competitive pricing. These increased costs can lead to price hikes for consumers, potentially limiting Champagne's affordability, especially for emerging markets.
Changing Consumer Preferences
While Champagne remains a symbol of celebration and luxury, consumer preferences have been evolving, posing a challenge for producers to adapt. Younger generations, especially millennials and Gen Z, are increasingly gravitating toward more diverse and novel alcoholic beverages. Sparkling wines, craft cocktails, and non-alcoholic options are gaining popularity, and many consumers are looking for more personalized and unique drinking experiences. Champagne, traditionally seen as a product for special occasions, may face difficulties in appealing to these shifting preferences. This changing landscape requires Champagne producers to rethink their marketing strategies and innovate to attract younger consumers without alienating their traditional customer base.
Key Market Trends
Sustainability and Organic Champagne
Sustainability has become a significant focus in the Champagne industry. As consumers become more eco-conscious, there is an increasing demand for organic and environmentally-friendly products. Producers are adopting sustainable farming methods, such as reducing pesticide use and focusing on soil health, to cater to this demand. Organic Champagne, which is made using organic grapes and without synthetic chemicals, is gaining popularity. In response to this trend, Champagne houses are also focusing on carbon-neutral production processes and minimizing waste, making sustainability a central part of their business models. This trend reflects a broader shift in the food and beverage industry towards more sustainable practices, driven by both consumer preference and regulatory pressure.
Premiumization and Limited-Edition Products
The Champagne market is witnessing a rise in premiumization, where consumers are willing to pay more for high-quality, luxury products. This is particularly evident in the growth of limited-edition releases, vintage bottles, and small-batch production. Champagne producers are capitalizing on this trend by offering exclusive, high-end options that appeal to connoisseurs and collectors. These premium products often feature unique blends, innovative packaging, and distinctive flavors, further driving the luxury appeal. As disposable income increases, especially in emerging markets, consumers are seeking more sophisticated experiences, and Champagne houses are responding by offering more high-end options to meet this demand.
Segmental Insights
Product Type Insights
Blanc de Blancs, a style of champagne made entirely from Chardonnay grapes, is the dominant segment in the champagne market. This champagne is highly sought after for its crisp, elegant flavor and bright, fresh character. Its growing popularity is driven by its association with high-quality, refined taste, making it a preferred choice among luxury consumers and those seeking a premium drinking experience. Blanc de Blancs offers a unique expression of terroir, often from prestigious vineyards, appealing to connoisseurs and collectors alike. As consumer preferences continue to evolve toward premium and single-varietal wines, Blanc de Blancs is expected to maintain its strong position in the market.
Regional Insights
North America dominated the champagne market, driven by strong consumer demand in the United States and Canada. The region has a well-established luxury beverage culture, with champagne being a preferred choice for celebrations, holidays, and special occasions. Additionally, the rising popularity of premium and sparkling wines has contributed to the region's dominance. The growing presence of high-end retailers, increased marketing efforts by champagne producers, and consumer willingness to spend on luxury products are factors further supporting this trend. As the demand for high-quality, celebratory beverages continues to rise, North America's champagne market is expected to sustain its leading position.
In this report, the global Champagne Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies presents in the global Champagne Market.
Global Champagne Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report: