香槟市场规模、份额和成长分析（按产品类型、等级、口味、价格分布、销售管道和地区划分）－2026-2033年产业预测

预计到 2024 年，香槟市场价值将达到 79.9 亿美元，到 2025 年将成长至 85.1 亿美元，到 2033 年将成长至 140.8 亿美元，在预测期（2026-2033 年）内复合年增长率为 6.5%。

香槟，一种产自法国香槟产区的优质气泡酒，采用特定的葡萄品种——黑皮诺、莫尼耶皮诺、霞多丽和白皮诺——以及独特的酿造工艺精心酿製而成。这种气泡饮品是庆祝活动的代名词，也是婚礼、週年纪念和公司活动的必备饮品。新兴市场经济的快速成长预计将推动全球香槟市场的发展，因为生产商将不断创新口味以满足不同消费者的偏好。儘管新冠疫情严重衝击了香槟的销售，导致库存积压和收入大幅下降，但市场正在復苏。随着社交聚会的恢復和喜庆活动的回归，香槟的需求预计将会增加，进一步巩固其作为节庆和节日象征的地位。

香槟市场的成长要素

新兴市场为香槟产业提供了巨大的成长机会。随着社会对饮酒接受度的提高，尤其是在开发中国家，人们对在特殊场合小杯饮用香槟的需求日益增长。这种转变与充满活力的夜生活以及日益重视同侪核准的文化相辅相成。此外，社群媒体平台的普及在塑造人们的生活方式选择方面发挥着关键作用，使年轻一代更容易体验香槟，并促进了以往难以接触酒精饮料的人们之间的联繫。这些因素共同作用，使新兴市场成为香槟产业的重要驱动力。

限製香槟市场发展的因素

香槟市场面临许多挑战，包括政府部门严格的监管，这些监管限制了广告和促销活动。这些监管措施会限製品牌与消费者有效沟通和推广产品的能力。此外，选择性的分销管道进一步限制了市场，因为这些管道可能限制某些零售商的准入，或针对特定人口。监管障碍和分销限制的迭加效应，会给寻求扩大市场份额和触达更广泛客户群的品牌带来困难，最终影响其在竞争激烈的饮料行业中的整体增长和盈利。

香槟市场趋势

香槟市场正受到优质化趋势的深刻影响，消费者的偏好正转向更高品质、更独特的饮品。这一趋势推动了限量版和手工香槟的需求，因为追求独特体验和风味的成熟消费者正在不断增长。此外，线下零售通路的吸引力依然强劲，消费者欣赏其丰富的产品选择以及知识渊博的店员提供的个人化建议。高端产品与个人化客户服务的结合提升了整体购物体验，巩固了香槟作为节庆和特殊场合经典之选的地位。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球香槟市场规模（依产品划分）及复合年增长率（2026-2033 年）

• 特级佳酿
• 黑中白
• 白中白
• 桃红香槟
• 其他的

全球香槟市场规模（依等级类型划分）及复合年增长率（2026-2033 年）

• 莫尼耶皮诺
• 黑皮诺
• 夏多内

全球香槟市场规模（依口味及复合年增长率划分）（2026-2033 年）

• 果味
  • 苹果
  • 梨
  • 柑橘
  • 草莓
  • 坚果风味
  • 奶油
  • 香草
• 布鲁特

全球香槟市场规模（依价格分布及复合年增长率划分）（2026-2033 年）

• 经济
• 中檔
• 奢华

全球香槟市场规模（依销售管道划分）及复合年增长率（2026-2033 年）

• 线下销售管道
  • 超级市场/大卖场
  • 百货公司
  • 便利商店
  • 其他销售管道
• 线上销售管道
  • 公司网站
  • 电子商务平台

全球香槟市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Moet & Chandon（France）
• Veuve Clicquot（France）
• Dom Perignon（France）
• Krug（France）
• Laurent-Perrier（France）
• Taittinger（France）
• Ruinart（France）
• Bollinger（France）
• Pol Roger（France）
• Piper-Heidsieck（France）
• Pommery（France）
• Charles Heidsieck（France）
• Ayala（France）
• Lanson（France）
• Billecart-Salmon（France）
• Deutz（France）
• Gosset（France）
• Perrier-Jouet（France）
• Mumm（France）
• Roederer Estate（US）

结论与建议

Champagne Market size was valued at USD 7.99 Billion in 2024 and is poised to grow from USD 8.51 Billion in 2025 to USD 14.08 Billion by 2033, growing at a CAGR of 6.5% during the forecast period (2026-2033).

Champagne, the distinguished sparkling wine from France's Champagne region, is crafted using specific grape varieties including Pinot Noir, Pinot Meunier, Chardonnay, and Pinot Blanc, alongside unique production techniques. This effervescent beverage is synonymous with celebrations-serving as a staple at weddings, anniversaries, and corporate events. Increased economic growth in developing markets is anticipated to bolster the global Champagne market, as producers innovate flavors to cater to diverse consumer preferences. Although the COVID-19 pandemic significantly impacted sales, leading to unsold inventory and a sharp revenue decline, the market is rebounding. As social gatherings resume and joyous occasions return, demand for Champagne is anticipated to rise, further solidifying its role as a symbol of celebration and festivity.

Top-down and bottom-up approaches were used to estimate and validate the size of the Champagne market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Champagne Market Segments Analysis

Global Champagne Market is segmented by Product, Grade Type, Flavour, Price Point, Sales Channel and region. Based on Product, the market is segmented into Prestige Cuvee, Blanc De Noirs, Blanc De Blancs, Rose Champagne and Others. Based on Grade Type, the market is segmented into Pinot Meunier, Pinot Noir and Chardonnay. Based on Flavour, the market is segmented into Fruity and Brut. Based on Price Point, the market is segmented into Economy, Mid-range and Luxury. Based on Sales Channel, the market is segmented into Offline Sales Channel and Online Sales Channel. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Champagne Market

Emerging markets present a significant opportunity for growth in the champagne sector. As societal attitudes towards alcohol consumption become increasingly positive, there is a rising demand for small quantities of champagne for special occasions, particularly in developing economies. This shift is complemented by the emergence of vibrant nightlife scenes and a culture that prioritizes peer validation. Additionally, the proliferation of social media platforms plays a crucial role in shaping lifestyle choices, exposing younger demographics to the champagne experience and fostering connections among individuals who may have previously had limited exposure to alcoholic beverages. This combination of factors positions emerging markets as pivotal drivers in the champagne industry.

Restraints in the Champagne Market

The Champagne market faces various challenges, including strict regulations imposed by government authorities that govern advertising and promotional activities. These regulations can limit the ability of brands to communicate effectively with consumers and promote their products. Additionally, the selective distribution channels further constrain the market, as these channels may restrict access to certain retail outlets or target specific demographics. This combination of regulatory hurdles and distribution limitations can create difficulties for brands seeking to expand their market presence and reach a broader audience, ultimately affecting their overall growth and profitability in the competitive beverage landscape.

Market Trends of the Champagne Market

The Champagne market has been significantly influenced by the trend of premiumization, reflecting a shift in consumer preferences toward high-quality, luxury beverages. This trend has led to a growing demand for exclusive and crafted champagnes, as discerning consumers seek unique experiences and flavors. Additionally, the appeal of offline retail channels remains strong, as shoppers appreciate the extensive selections and opportunities to engage with knowledgeable staff who can offer tailored recommendations. This combination of premium offerings and personalized customer service enhances the overall purchasing experience, solidifying the position of Champagne as a go-to choice for celebrations and special occasions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Champagne Market Size by Product & CAGR (2026-2033)

• Market Overview
• Prestige Cuvee
• Blanc De Noirs
• Blanc De Blancs
• Rose Champagne
• Others

Global Champagne Market Size by Grade Type & CAGR (2026-2033)

• Market Overview
• Pinot Meunier
• Pinot Noir
• Chardonnay

Global Champagne Market Size by Flavour & CAGR (2026-2033)

• Market Overview
• Fruity
  • Apple
  • Pear
  • Citrus
  • Strawberry
  • Nutty
  • Cream
  • Vanilla
• Brut

Global Champagne Market Size by Price Point & CAGR (2026-2033)

• Market Overview
• Economy
• Mid-range
• Luxury

Global Champagne Market Size by Sales Channel & CAGR (2026-2033)

• Market Overview
• Offline Sales Channel
  • Supermarkets/Hypermarkets
  • Departmental Stores
  • Convenience Store
  • Other Sales Channel
• Online Sales Channel
  • Company Website
  • E-commerce Platform

Global Champagne Market Size & CAGR (2026-2033)

• North America (Product, Grade Type, Flavour, Price Point, Sales Channel)
  • US
  • Canada
• Europe (Product, Grade Type, Flavour, Price Point, Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Grade Type, Flavour, Price Point, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Grade Type, Flavour, Price Point, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Grade Type, Flavour, Price Point, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Moet & Chandon (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Veuve Clicquot (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dom Perignon (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Krug (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Laurent-Perrier (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Taittinger (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ruinart (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bollinger (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pol Roger (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Piper-Heidsieck (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pommery (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Charles Heidsieck (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ayala (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lanson (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Billecart-Salmon (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Deutz (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gosset (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Perrier-Jouet (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mumm (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Roederer Estate (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations