饮料产业市场规模、份额和成长分析（按产品类型、包装类型、分销管道和地区）- 产业预测 2025-2032

预计2023年全球饮料产业市场规模将达到4.7兆美元，并从2024年的5.05兆美元成长到2032年的8.94兆美元，预测期间（2025-2032年）的复合年增长率为7.4%。

全球饮料产业正在经历重大转型，其与社会和文化背景的联繫越来越紧密。随着消费习惯向更健康方向转变，非酒精饮料目前占据了市场主导地位，占全球销售额的 50% 以上。这种扩张是由创新饮料的兴起和更广泛的文化转变所推动的。随着贸易壁垒的消除，製造商被鼓励扩大生产能力，特别是在新兴市场，新产品正在改变消费者的偏好。然而，由于新冠疫情导致软性饮料消费量下降，该行业面临挑战，世界贸易组织 (WTO) 预测贸易影响将达到 15-30%。夏季奥运会和印度超级联赛等重大赛事的取消可能会进一步抑制今年的成长前景。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管格局
• 案例研究
• 技术进步
• 贸易分析
• 客户和购买标准分析

饮料产业市场规模（按产品类型和复合年增长率） (2025-2032)

• 市场概况
• 酒精饮料
  • 啤酒
  • 葡萄酒
  • 烈酒
• 非酒精饮料
  • 能量及运动饮料
  • 软性饮料
  • 瓶装水
  • 一包果汁
  • 即饮茶和咖啡
  • 其他的
• 其他的

饮料业市场规模（按包装类型和复合年增长率） (2025-2032)

• 市场概况
• 能
• 瓶子
• 其他的

饮料产业市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 在线的
• 离线
• 超级市场
• 百货公司
• 便利商店和独立商店
• 食品服务

饮料业市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• The Coca-Cola Company（United States）
• PepsiCo, Inc.（United States）
• Nestle SA（Switzerland）
• Anheuser-Busch InBev（Belgium）
• Heineken NV（Netherlands）
• Diageo plc（United Kingdom）
• Campari Group（Italy）
• Keurig Dr Pepper Inc.（United States）
• Red Bull GmbH（Austria）
• Asahi Group Holdings, Ltd.（Japan）
• Molson Coors Beverage Company（United States/Canada）
• Pernod Ricard SA（France）
• Monster Beverage Corporation（United States）
• Suntory Holdings Limited（Japan）
• Carlsberg Group（Denmark）
• Fomento Economico Mexicano, SAB de CV（FEMSA）（Mexico）
• Bundaberg Brewed Drinks（Australia）
• Zevia（United States）
• Varun Beverages Limited（India）

结论和建议

Global Beverages Industry Market size was valued at USD 4.7 trillion in 2023 and is poised to grow from USD 5.05 trillion in 2024 to USD 8.94 trillion by 2032, growing at a CAGR of 7.4% during the forecast period (2025-2032).

The global beverage industry is undergoing significant transformation, driven by its deepening ties with social and cultural contexts. Non-alcoholic beverages now dominate the market, accounting for over 50% of global sales, reflecting a shift towards healthier consumption. This expansion is buoyed by a rise in innovative drinks and broader cultural changes. As trade barriers diminish, manufacturers are encouraged to enhance production capabilities, particularly in emerging markets where new products are reshaping consumer preferences. However, the sector faces challenges due to a decline in soft drink consumption linked to the COVID-19 pandemic, with the World Trade Organization projecting a trade impact of 15-30%. Key event cancellations, such as the Summer Olympics and IPL, could further stifle growth prospects this year.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Beverages Industry market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Beverages Industry Market Segments Analysis

Global Beverages Industry Market is segmented by Product Type, Packaging Type, Distribution Channel and region. Based on Product Type, the market is segmented into Alcoholic Beverages, Non-Alcoholic Beverages and Others. Based on Packaging Type, the market is segmented into Cans, Bottles and Others. Based on Distribution Channel, the market is segmented into Online, Offline, Supermarkets, Departmental Stores, Convenience and Independent Stores and Foodservice. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Beverages Industry Market

The Global Beverages Industry is significantly influenced by the rising popularity of non-alcoholic beverages, which not only provide essential hydration but also act as mood enhancers and indulgent treats for consumers leading hectic lives. These products appeal to busy individuals who value convenience, leading to an increased demand for grab-and-go options like canned carbonated soft drinks (CSD) and ready-to-drink (RTD) coffee and tea. The Food Export Association has highlighted a remarkable sales growth of nearly 24% for RTD tea and coffee over the past four years. Notably, the United States holds the largest share of the beverages market.

Restraints in the Global Beverages Industry Market

The Global Beverages Industry faces significant market restraints due to its dependence on natural resources, such as electricity and water, which result in various social and environmental implications. Issues like indirect greenhouse gas emissions, diminishing freshwater supplies, and increasing pollution levels disrupt the availability of these essential resources, ultimately hindering production capacity within the market. In response to these sustainability challenges, industry leaders have collaborated with the alcoholic beverage sector to establish the Beverage Industry Environmental Roundtable (BIER). Notable companies such as The Coca-Cola Company and PepsiCo are part of this technical coalition, working collectively to promote sustainable practices throughout the beverage industry.

Market Trends of the Global Beverages Industry Market

The Global Beverages Industry is witnessing a significant shift towards nutrient-rich products driven by a heightened consumer interest in health-conscious options, especially among millennials. This demographic, along with their children, is increasingly adventurous, seeking innovative and healthier alternatives to traditional sodas. As a result, beverage manufacturers are compelled to reformulate their offerings, embracing trends that prioritize nutritional value. The emphasis on early childhood nutrition, as highlighted by National Health and Nutrition Organizations, underscores a broader market trend where brands must adapt to the evolving tastes and dietary needs of younger consumers, ultimately influencing product development and marketing strategies across the industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Trade Analysis
• Customer & Buying Criteria Analysis

Global Beverages Industry Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Alcoholic Beverages
  • Beer
  • Wine
  • Spirits
• Non-Alcoholic Beverages
  • Energy & Sports Drink
  • Soft Drinks
  • Bottled Water
  • Packaged Juice
  • RTD Tea and Coffee
  • Other
• Others

Global Beverages Industry Market Size by Packaging Type & CAGR (2025-2032)

• Market Overview
• Cans
• Bottles
• Others

Global Beverages Industry Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline
• Supermarkets
• Departmental Stores
• Convenience and Independent Stores
• Foodservice

Global Beverages Industry Market Size & CAGR (2025-2032)

• North America (Product Type, Packaging Type, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Packaging Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Packaging Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Packaging Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Packaging Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• The Coca-Cola Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anheuser-Busch InBev (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heineken N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diageo plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Campari Group (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Keurig Dr Pepper Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Red Bull GmbH (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asahi Group Holdings, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Molson Coors Beverage Company (United States/Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pernod Ricard S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Monster Beverage Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suntory Holdings Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carlsberg Group (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fomento Economico Mexicano, S.A.B. de C.V. (FEMSA) (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bundaberg Brewed Drinks (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zevia (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Varun Beverages Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations