天然护肤品市场规模、份额、成长分析（按类型、产品、最终用途、分布和地区）- 2025-2032 年产业预测

天然护肤品市场规模预计到 2023 年将达到 93 亿美元，从 2024 年的 99.3 亿美元成长到 2032 年的 168.1 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.8%。

人们越来越意识到化学成分会引起刺激和暗沉等不良影响，这是天然护肤市场发展的主要动力。越来越多的消费者开始寻求环保的有机产品，并意识到它们具有许多的健康和治疗益处。含有维生素 C、D 和 E、白藜芦醇和α-羟基酸等必需植物来源营养素的天然护肤品因其有效性和温和性而越来越受欢迎。它不含传统产品中常见的刺激性化学物质、合成香料和有害添加剂。此外，人们对製造过程中动物福利的日益关注也进一步推动了人们向天然替代品的转变。这一趋势表明天然护肤市场具有强劲的成长潜力，因为消费者在购买决策中优先考虑健康和道德考虑。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

天然护肤品市场规模（按类型和复合年增长率） (2025-2032)

• 市场概况
• 大规模生产
• 优质的

天然护肤品市场规模（依产品及复合年增长率） (2025-2032)

• 市场概况
• 脸部保养
  • 清洁剂
  • 保湿霜
  • 其他的
• 身体保养
  • 润肤乳
  • 沐浴露
  • 其他的

天然护肤品市场规模（依最终用途及复合年增长率） (2025-2032)

• 市场概况
• 男性
• 女士

天然护肤品市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 直接销售
• 大卖场和零售连锁店
• 电子商务
• 药局和药局
• 其他的

天然护肤品市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Estee Lauder Companies Inc.（US）
• L'Oreal SA（France）
• Unilever PLC（UK/Netherlands）
• Procter & Gamble（US）
• Shiseido Company, Limited（Japan）
• Johnson & Johnson（US）
• Beiersdorf AG（Germany）
• The Body Shop International Limited（UK）
• Weleda AG（Switzerland）
• Avalon Organics（US）
• Juice Beauty（US）
• Tata Harper Skincare（US）
• Pai Skincare（UK）
• Dr. Hauschka（Germany）
• Neal's Yard Remedies（UK）
• Sukin Organics（Australia）
• Antipodes（New Zealand）
• Forest Essentials（India）

结论和建议

Natural Skin Care Products Market size was valued at USD 9.3 billion in 2023 and is poised to grow from USD 9.93 billion in 2024 to USD 16.81 billion by 2032, growing at a CAGR of 6.8% during the forecast period (2025-2032).

The growing awareness of the adverse effects of chemical ingredients, like irritation and dullness, is significantly driving the natural skincare market. Consumers are increasingly seeking eco-friendly, organic products, recognizing their numerous health and therapeutic benefits. With essential nutrients such as Vitamin C, D, E, Resveratrol, and alpha-hydroxy acid derived from plant sources, natural skincare products are gaining traction due to their effectiveness and gentleness on the skin. They are free from harsh chemicals, synthetic fragrances, and harmful additives commonly found in traditional products. Additionally, the rising concern for animal welfare in manufacturing processes further fuels the shift towards natural alternatives. This trend indicates a robust growth potential for the natural skincare market, as consumers prioritize wellness and ethical considerations in their purchasing decisions.

Top-down and bottom-up approaches were used to estimate and validate the size of the Natural Skin Care Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Natural Skin Care Products Market Segments Analysis

Global Natural Skin Care Products Market is segmented by Type, Products, End Use, Distribution and region. Based on Type, the market is segmented into Mass and Premium. Based on Products, the market is segmented into Facial Care and Body Care. Based on End Use, the market is segmented into Men and Women. Based on Distribution, the market is segmented into Direct Selling, Hypermarkets & Retail Chain, E-commerce, Pharmacy & Drugstores and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Natural Skin Care Products Market

The Natural Skin Care Products market is poised for growth as consumers increasingly favor beauty and cosmetic options that are free from harmful chemicals and clearly disclose their ingredient lists. This trend is particularly appealing to younger audiences, who are likely to respond positively to growing celebrity endorsements of eco-friendly cosmetics. Millennials, intrinsically connected to the digital world, are drawn to trending discussions, innovative products, and endorsements from popular figures. Notable brands like The Honest Company, founded by Jessica Alba, and bareMinerals, promoted by celebrities such as Hailey Bieber, exemplify this shift. Such brand innovations and launches are expected to significantly boost market demand.

Restraints in the Natural Skin Care Products Market

The Natural Skin Care Products market faces certain restraints due to the potential negative impacts of using cosmetic products over time. Continuous application can lead to various skin issues, including inflammation, redness, burning sensations, and discoloration. Additionally, prolonged use of certain products may contribute to premature aging of skin cells. These adverse effects can deter consumers from using or trusting cosmetic products, ultimately hindering market growth. As consumers become more aware of these issues, they may seek alternatives or become more cautious in their product choices, affecting overall demand within the natural skin care sector.

Market Trends of the Natural Skin Care Products Market

The Natural Skin Care Products market is experiencing a significant shift towards paraben-free formulations, driven by increasing consumer awareness and preference for safer, organic ingredients. As synthetic preservatives like propylparaben and butylparaben fall out of favor, brands prominently label their products as "free from parabens," catering to a health-conscious market. This trend has resulted in a notable decline in paraben usage, with only 35% of cosmetics containing these compounds, reflecting a seven percentage point decrease in recent years. The growing demand for cleaner, more natural skincare options is reshaping product formulations and marketing strategies across the industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Natural Skin Care Products Market Size by Type & CAGR (2025-2032)

• Market Overview
• Mass
• Premium

Global Natural Skin Care Products Market Size by Products & CAGR (2025-2032)

• Market Overview
• Facial Care
  • Cleansers
  • Moisturizers
  • Others
• Body Care
  • Body Lotions
  • Body Wash
  • Others

Global Natural Skin Care Products Market Size by End Use & CAGR (2025-2032)

• Market Overview
• Men
• Women

Global Natural Skin Care Products Market Size by Distribution & CAGR (2025-2032)

• Market Overview
• Direct Selling
• Hypermarkets & Retail Chain
• E-commerce
• Pharmacy & Drugstores
• Others

Global Natural Skin Care Products Market Size & CAGR (2025-2032)

• North America (Type, Products, End Use, Distribution)
  • US
  • Canada
• Europe (Type, Products, End Use, Distribution)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Products, End Use, Distribution)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Products, End Use, Distribution)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Products, End Use, Distribution)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Estee Lauder Companies Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Body Shop International Limited (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Weleda AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avalon Organics (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Juice Beauty (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Harper Skincare (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pai Skincare (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dr. Hauschka (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Neal's Yard Remedies (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sukin Organics (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Antipodes (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Forest Essentials (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations