天然护肤品市场－全球产业规模、份额、趋势、机会和预测，按产品类型（脸部护理、身体护理）、按配销通路（线上、线下）、按地区和竞争情况，2020-2030 年预测

2024年，全球天然保养品市场规模达75.1亿美元，预计2030年将达111.6亿美元，复合年增长率达6.82%。这一增长主要源于消费者对合成化学品不良影响的认识不断提高，以及消费者对清洁、永续美容解决方案的青睐。消费者对植物基、有机成分以及对环境影响较小的产品表现出强烈的偏好。社群媒体、注重健康的生活方式以及监管机构对透明度和环保实践的支持，进一步推动了清洁美容的普及。北美和亚太地区在清洁美容的采用方面处于领先地位，而电商和小众零售商的兴起则提升了清洁美容的全球可及性。

关键市场驱动因素

消费者对有害化学物质和皮肤健康的认识不断提高

主要市场挑战

缺乏标准化和监管清晰度

主要市场趋势

清洁美容和成分透明度日益普及

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：顾客之声

第五章：全球天然保养品市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 依产品类型（脸部护理、身体护理）
  • 依配销通路（线上、线下）
  • 按地区
  • 按公司分类（2024）
• 市场地图

第六章：北美天然保养品市场展望

• 市场规模和预测
• 市场占有率和预测
• 北美：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲天然保养品市场展望

• 市场规模和预测
• 市场占有率和预测
• 欧洲：国家分析
  • 法国
  • 德国
  • 西班牙
  • 义大利
  • 英国

第八章：亚太天然保养品市场展望

• 市场规模和预测
• 市场占有率和预测
• 亚太地区：国家分析
  • 中国
  • 日本
  • 印度
  • 越南
  • 韩国

第九章：中东和非洲天然保养品市场展望

• 市场规模和预测
• 市场占有率和预测
• MEA：国家分析
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋
  • 土耳其

第十章：南美洲天然保养品市场展望

• 市场规模和预测
• 市场占有率和预测
• 南美洲：国家分析
  • 巴西
  • 阿根廷
  • 哥伦比亚

第 11 章：市场动态

• 驱动程式
• 挑战

第 12 章：市场趋势与发展

• 合併与收购（如有）
• 产品发布（如有）
• 最新动态

第十三章：干扰：衝突、流行病与贸易壁垒

第 14 章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的力量
• 顾客的力量
• 替代产品的威胁

第 15 章：竞争格局

• 公司简介
  • Procter & Gamble
  • The Estee Lauder Companies Inc.
  • Mama Earth
  • Unilever
  • The Clorox Company
  • Honest Co.
  • The Body Shop
  • L'Oreal
  • FOM London Skincare
  • Bloomtown

第 16 章：策略建议

第17章调查会社について・免责事项

The Global Natural Skin Care Products Market was valued at USD 7.51 Billion in 2024 and is projected to reach USD 11.16 Billion by 2030, growing at a CAGR of 6.82%. This growth is fueled by increasing consumer awareness of the adverse effects of synthetic chemicals and a shift toward clean, sustainable beauty solutions. Consumers are showing a strong preference for plant-based, organic ingredients and products with minimal environmental impact. The popularity of clean beauty is being driven further by social media, health-conscious lifestyles, and support from regulatory bodies encouraging transparency and eco-friendly practices. North America and Asia-Pacific are leading in adoption, with e-commerce and niche retailers improving global accessibility.

Key Market Drivers

Rising Consumer Awareness About Harmful Chemicals and Skin Health

The increasing awareness among consumers regarding the potential risks associated with synthetic ingredients is a major factor driving the natural skin care products market. Common chemical compounds like parabens, phthalates, and sulfates are being scrutinized for their links to allergies, hormonal imbalances, and other health concerns. This awareness has sparked a widespread shift toward plant-based and naturally derived products, perceived as gentler and safer for the skin. Moreover, conditions such as eczema and psoriasis, often aggravated by harsh synthetic agents, are leading consumers to seek out natural alternatives. The clean beauty movement and access to educational content on digital platforms have empowered consumers to make more informed choices. As a result, brands are responding with increased transparency in labeling and ingredient sourcing to meet evolving expectations around safety and skin wellness.

Key Market Challenges

Lack of Standardization and Regulatory Clarity

A major challenge hindering the growth of the natural skin care products market is the absence of uniform global standards defining what constitutes "natural," "organic," or "clean" skincare. This regulatory ambiguity allows for inconsistent labeling and opens the door to greenwashing, where brands market products as natural despite containing synthetic elements. Regional certification systems like USDA Organic, COSMOS, and ECOCERT offer some guidance, but no universally accepted benchmark exists, making it difficult for consumers to evaluate authenticity. As a result, building trust becomes more expensive for brands that adhere to clean-label principles, especially smaller companies that cannot afford third-party certification. This lack of clarity continues to pose a barrier to wider consumer adoption and market transparency.

Key Market Trends

Rising Popularity of Clean Beauty and Ingredient Transparency

A dominant trend in the natural skin care market is the increasing preference for clean beauty, which emphasizes ingredient transparency, safety, and environmental responsibility. Consumers-particularly millennials and Gen Z-are actively choosing products free from harmful additives and focused on ethical sourcing. Brands are now prioritizing natural ingredients such as aloe vera, turmeric, green tea, and niacinamide, which offer multiple skincare benefits. There is also growing demand for minimalistic skincare routines, where multifunctional products reduce chemical exposure while enhancing efficacy. Third-party certifications like COSMOS and EWG Verified are gaining relevance as consumers seek proof of product claims. Clean beauty has thus become both a value proposition and a brand identity, influencing formulation, marketing, and supply chain strategies across the skincare industry.

Key Market Players

• Procter & Gamble
• The Estee Lauder Companies Inc.
• Mama Earth
• Unilever
• The Clorox Company
• Honest Co.
• The Body Shop
• L'Oreal
• FOM London Skincare
• Bloomtown

Report Scope:

In this report, the Global Natural Skin Care Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Natural Skin Care Products Market, By Product Type:

• Facial Care
• Body Care

Natural Skin Care Products Market, By Distribution Channel:

• Online
• Offline

Natural Skin Care Products Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Vietnam
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Natural Skin Care Products Market.

Available Customizations:

Global Natural Skin Care Products Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Market Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

• 4.1. Brand Awareness
• 4.2. Factor Influencing Purchase Decision

5. Global Natural Skin Care Products Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Facial Care, Body Care)
  • 5.2.2. By Distribution Channel (Online, Offline)
  • 5.2.3. By Region
  • 5.2.4. By Company (2024)
• 5.3. Market Map

6. North America Natural Skin Care Products Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Distribution Channel
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Natural Skin Care Products Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Distribution Channel
  • 6.3.2. Canada Natural Skin Care Products Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Distribution Channel
  • 6.3.3. Mexico Natural Skin Care Products Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Distribution Channel

7. Europe Natural Skin Care Products Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Distribution Channel
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Natural Skin Care Products Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Distribution Channel
  • 7.3.2. Germany Natural Skin Care Products Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Distribution Channel
  • 7.3.3. Spain Natural Skin Care Products Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Distribution Channel
  • 7.3.4. Italy Natural Skin Care Products Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Distribution Channel
  • 7.3.5. United Kingdom Natural Skin Care Products Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Distribution Channel

8. Asia-Pacific Natural Skin Care Products Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Distribution Channel
  • 8.2.3. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1.China Natural Skin Care Products Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Distribution Channel
  • 8.3.2.Japan Natural Skin Care Products Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Distribution Channel
  • 8.3.3. India Natural Skin Care Products Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Distribution Channel
  • 8.3.4. Vietnam Natural Skin Care Products Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Distribution Channel
  • 8.3.5. South Korea Natural Skin Care Products Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Natural Skin Care Products Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Distribution Channel
  • 9.2.3. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Natural Skin Care Products Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Distribution Channel
  • 9.3.2. Saudi Arabia Natural Skin Care Products Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Distribution Channel
  • 9.3.3. UAE Natural Skin Care Products Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Distribution Channel
  • 9.3.4. Turkey Natural Skin Care Products Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Product Type
      • 9.3.4.2.2. By Distribution Channel

10. South America Natural Skin Care Products Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Distribution Channel
  • 10.2.3. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Natural Skin Care Products Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Distribution Channel
  • 10.3.2. Argentina Natural Skin Care Products Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Distribution Channel
  • 10.3.3. Colombia Natural Skin Care Products Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Company Profiles
  • 15.1.1. Procter & Gamble
    • 15.1.1.1. Business Overview
    • 15.1.1.2. Company Snapshot
    • 15.1.1.3. Products & Services
    • 15.1.1.4. Financials (As Per Availability)
    • 15.1.1.5. Key Market Focus & Geographical Presence
    • 15.1.1.6. Recent Developments
    • 15.1.1.7. Key Management Personnel
  • 15.1.2. The Estee Lauder Companies Inc.
  • 15.1.3. Mama Earth
  • 15.1.4. Unilever
  • 15.1.5. The Clorox Company
  • 15.1.6. Honest Co.
  • 15.1.7. The Body Shop
  • 15.1.8. L'Oreal
  • 15.1.9. FOM London Skincare
  • 15.1.10. Bloomtown

16. Strategic Recommendations

17. About Us & Disclaimer