成人纸尿裤市场规模、份额和成长分析（按类型、分销管道、最终用户和地区）- 产业预测 2025-2032

2023 年成人纸尿裤市场规模价值 187 亿美元，预计将从 2024 年的 202.3 亿美元增长到 2032 年的 380.1 亿美元，预测期内（2025-2032 年）的复合年增长率为 8.2%。

失禁是一个普遍存在的问题，截至 2019 年，全球整体有超过 4.24 亿人患有失禁，女性的盛行率更高。预计到 2030 年老龄人口将达到 14 亿，而失禁发生率的上升又推动成人纸尿裤市场的发展。 TENA 和 Poise 等知名品牌正在创新产品，以增强自主性和舒适性，减少人们对失禁的耻辱感。随着消费者变得越来越精明，对于能够增强自信并且对皮肤温和的物品的需求也越来越大。最近的进展包括 Essity 的 ConfioAir 技术和专为男性量身定制的产品，进一步推动了市场成长。此外，尿布中加入感测器将提高其有效性，为这一利润丰厚的领域开闢新的途径，预计将大幅扩张。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 客户和购买标准分析
• 监管分析

成人一次性尿布市场规模（按类型和复合年增长率）（2025-2032）

• 市场概况
• 垫片类型
• 胶带类型
• 裤子类型
• 其他的

成人一次性尿布市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 电子商务
• 线下通路
  • 亚型
  • 大卖场/超级市场
  • 药局和药房
  • 其他的

成人一次性尿布市场规模（按最终用户和复合年增长率） (2025-2032)

• 市场概况
• 女士
• 男性
• 男女通用的

成人一次性尿布市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Kimberly-Clark Corporation（United States）
• Svenska Cellulosa Aktiebolaget（SCA）（Sweden）
• Unicharm Corporation（Japan）
• First Quality Enterprises, Inc.（United States）
• Procter & Gamble Co.（United States）
• Medline Industries, Inc.（United States）
• Abena A/S（Denmark）
• Essity Aktiebolag（formerly SCA Hygiene Products）（Sweden）
• DSG International（Thailand）Public Company Limited（Thailand）
• Hengan International Group Company Limited（China）
• Daio Paper Corporation（Japan）
• Nippon Paper Industries Co., Ltd.（Japan）
• Chiaus（Fujian）Industry Development Co., Ltd.（China）
• Fujian Hengan Group Ltd.（China）
• Principle Business Enterprises, Inc.（United States）
• TZMO SA（Poland）
• Mega Soft（Fujian）Hygiene Products Co., Ltd.（China）

结论和建议

Adult Diapers Market size was valued at USD 18.7 billion in 2023 and is poised to grow from USD 20.23 billion in 2024 to USD 38.01 billion by 2032, growing at a CAGR of 8.2% during the forecast period (2025-2032).

Incontinence is a widespread issue, affecting over 424 million individuals globally as of 2019, with women being more susceptible. The growing elderly population, projected to reach 1.4 billion by 2030, coupled with the rising incidence of incontinence, is propelling the adult diaper market. Popular brands such as TENA and Poise are innovating products that enhance discretion and comfort, reducing the stigma surrounding incontinence. As consumers become more educated, there is a demand for items that improve confidence and skin-friendliness. Recent advancements include Essity's ConfioAir technology and tailored products for men, further fueling market growth. Additionally, integrating sensors into diapers enhances their effectiveness, opening new avenues in this lucrative sector, which is expected to expand significantly.

Top-down and bottom-up approaches were used to estimate and validate the size of the Adult Diapers market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Adult Diapers Market Segments Analysis

Global Adult Diapers Market is segmented by Type, Distribution channel, End-User and region. Based on Type, the market is segmented into Pad Type, Tape Type, Pant Type and Others. Based on Distribution channel, the market is segmented into E-Commerce and Offline channel. Based on End-User, the market is segmented into Women, Men and Unisex. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Adult Diapers Market

The adult diapers market is poised for significant growth, primarily driven by the rising prevalence of incontinence among adults, particularly among the aging population. As the global demographic shifts, the World Health Organization (WHO) estimates that by 2050, the number of individuals aged 60 and older will surge to 2 billion, compared to 900 million in 2015. This dramatic increase is expected to elevate the demand for incontinence products, including adult diapers. Additionally, the expansion of aged care services and the convenience associated with disposable diapers further contribute to the market's upward trajectory, highlighting a crucial sector in personal care.

Restraints in the Adult Diapers Market

The adult diapers market faces significant constraints, particularly concerning potential allergic reactions from prolonged use, especially during the postpartum phase. The dryness of adult diapers can lead to skin irritations, as they may retain bodily fluids, trapping moisture and causing issues like diaper rash and bacterial infections. In severe instances, this could escalate to more serious health concerns, including dysplasia and an increased risk of cervical cancer. Individuals with sensitive skin are particularly vulnerable to rashes and bedsores associated with diaper use. Additionally, a growing reliance on adult diapers to manage urine leakage during postpartum recovery poses further challenges for the market's growth.

Market Trends of the Adult Diapers Market

The adult diapers market is experiencing significant growth due to innovative product launches that prioritize absorption, odor control, and skin-friendly materials. Manufacturers are increasingly introducing advanced designs, such as Kimberly-Clark's Poise UltraThin Active Collection, which caters to the specific needs of consumers, particularly women. This trend is driven by significant investments aimed at understanding patient requirements and developing tailored solutions. Additionally, the integration of new technologies, including sensors and smart diaper systems, enhances user comfort and prevents accidental leaks, further bolstering demand. As a result, the market is expected to expand rapidly during the forecast period, reflecting a shift towards more sophisticated adult incontinence products.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer And Buying Criteria Analysis
• Regulatory Analysis

Global Adult Diapers Market Size by Type & CAGR (2025-2032)

• Market Overview
• Pad Type
• Tape Type
• Pant Type
• Others

Global Adult Diapers Market Size by Distribution channel & CAGR (2025-2032)

• Market Overview
• E-Commerce
• Offline channel
  • Sub type
  • Hypermarket/Supermarket
  • Drug Stores and Pharmacies
  • Others

Global Adult Diapers Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Women
• Men
• Unisex

Global Adult Diapers Market Size & CAGR (2025-2032)

• North America (Type, Distribution channel, End-User)
  • US
  • Canada
• Europe (Type, Distribution channel, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Distribution channel, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Distribution channel, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Distribution channel, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Kimberly-Clark Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Svenska Cellulosa Aktiebolaget (SCA) (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unicharm Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• First Quality Enterprises, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble Co. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Medline Industries, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abena A/S (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Essity Aktiebolag (formerly SCA Hygiene Products) (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DSG International (Thailand) Public Company Limited (Thailand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hengan International Group Company Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Daio Paper Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nippon Paper Industries Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chiaus (Fujian) Industry Development Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fujian Hengan Group Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Principle Business Enterprises, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TZMO SA (Poland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mega Soft (Fujian) Hygiene Products Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations