雪上运动服市场规模、份额和成长分析（按产品类型、分销管道、价格分布、最终用途行业和地区）- 2025-2032 年行业预测

2023 年全球雪上运动服市场规模价值 64 亿美元，预计将从 2024 年的 69.6 亿美元增长到 2032 年的 135.6 亿美元，预测期内（2025-2032 年）的复合年增长率为 8.7%。

全球雪上运动服饰市场正在持续成长，这得益于冬季运动参与人​​数的增加、对专业寒冷天气装备需求的认识不断提高以及布料技术的创新。市场提供各种各样的产品，包括滑雪和单板滑雪的夹克、裤子和配件。一个显着的趋势是同时关注功能性和时尚性，消费者希望服装既时尚又能提供保护。运动服装品牌与时装设计师之间的合作进一步增强了其产品的吸引力。电子商务彻底改变了分销方式，迫使品牌提高其线上形象和用户体验。虽然北美和欧洲的成熟市场占据主导地位，但儘管面临气候变迁和优质服装成本的挑战，亚洲和南美的新兴地区也提供了新的成长机会。永续性和整体性对于塑造市场的未来至关重要。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管格局
• 案例研究
• 技术进步

雪上运动服市场规模（依产品类型及复合年增长率） (2025-2032)

• 市场概况
• 顶级服装
  • 绝缘外壳
  • 壳
  • 羊毛
  • 软壳
• 下装服饰
  • 绝缘外壳
  • 壳
  • 其他的
• 配件
  • 手饰
  • 基础层
  • 帽子

雪上运动服市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 体育用品
• 专利权店
• 专卖店
• 在线雪上运动服

雪上运动服市场规模：价格分布及复合年增长率（2025-2032）

• 市场概况
• 价格分布
• 奢华
• 超豪华

雪上运动服市场规模（依最终用途产业和复合年增长率） (2025-2032)

• 市场概况
• 男性
• 女士
• 孩子

雪上运动服市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Salomon Group（France）
• Arc'teryx（Canada）
• Spyder（United States）
• Burton Snowboards（United States）
• Anta Sports（China）
• The North Face（United States）
• Columbia Sportswear（United States）
• Patagonia（United States）
• Helly Hansen（Norway）
• Mammut（Switzerland）
• Bogner（Germany）
• Fischer Sports（Austria）
• Loffler（Austria）
• Phenix（Japan）
• Eider（France）

结论和建议

Global Snow Sports Apparel Market size was valued at USD 6.4 billion in 2023 and is poised to grow from USD 6.96 billion in 2024 to USD 13.56 billion by 2032, growing at a CAGR of 8.7% during the forecast period (2025-2032).

The global snow sports apparel market is experiencing consistent growth, fueled by rising participation in winter sports, heightened awareness of the necessity for specialized cold-weather gear, and innovations in fabric technology. The market features a diverse array of products, including jackets, pants, and accessories tailored for skiing and snowboarding. A notable trend is the dual focus on functionality and fashion, with consumers desiring apparel that offers protection while remaining stylish. Collaborations between sportswear brands and fashion designers further enhance product appeal. E-commerce is revolutionizing distribution, prompting brands to improve online visibility and user experience. While established markets in North America and Europe dominate, emerging regions in Asia and South America present new growth opportunities, albeit challenged by climate change and high-quality apparel costs. Sustainability and inclusivity will be crucial in shaping the market's future.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Snow Sports Apparel market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Snow Sports Apparel Market Segments Analysis

Global Snow Sports Apparel Market is segmented by Product Type, Distribution Channel, Price Range Economy, End-use Industry and region. Based on Product Type, the market is segmented into Top Apparel, Bottom Apparel and Accessories. Based on Distribution Channel, the market is segmented into Sport Stores, Franchises Stores, Speciality Stores and Online Snow Sports Apparel. Based on Price Range Economy, the market is segmented into Mid-Range, Premium and Super-Premium. Based on End-use Industry, the market is segmented into Men, Women and Kids. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Snow Sports Apparel Market

The global snow sports apparel market is significantly driven by the growing participation in winter sports, including skiing, snowboarding, and ice skating. As an increasing number of people engage in these activities for both leisure and fitness, the need for specialized apparel tailored to these sports escalates. This surge in demand is largely attributed to the appeal of adventure, a rising focus on health and wellness, and the pursuit of distinctive recreational experiences. Together, these factors are creating a robust momentum in the market, encouraging innovation and expansion within the snow sports apparel segment.

Restraints in the Global Snow Sports Apparel Market

The Global Snow Sports Apparel market faces significant constraints due to the effects of climate change, which has resulted in erratic snowfall patterns across numerous winter sports areas. These unpredictable changes can severely impact both the length and quality of the snow sports season, subsequently leading to a decline in participation levels and a decreased demand for snow sports apparel. This situation highlights the market's susceptibility to external influences that are beyond its control, emphasizing the importance for stakeholders to adapt and seek innovative solutions to mitigate the adverse effects of these climatic shifts on their business outcomes.

Market Trends of the Global Snow Sports Apparel Market

The Global Snow Sports Apparel market is witnessing a significant trend towards e-commerce growth and an enhanced omnichannel shopping experience. As consumers increasingly prefer the convenience and extensive product ranges offered by online platforms, retailers are adapting by investing in seamless integration of online and offline channels. Features such as buy-online-pickup-in-store (BOPIS), curbside pickup, and tailored recommendations based on customer behavior are becoming vital. This shift not only caters to the growing demand for convenience but also enriches customer engagement, driving sales and creating opportunities for innovation within the snow sports apparel sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global Snow Sports Apparel Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Top Apparel
  • Insulated Shell
  • Shell
  • Fleece
  • Soft Shell
• Bottom Apparel
  • Insulated Shell
  • Shell
  • Others
• Accessories
  • Handwear
  • Baselayer
  • Headwear

Global Snow Sports Apparel Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Sport Stores
• Franchises Stores
• Speciality Stores
• Online Snow Sports Apparel

Global Snow Sports Apparel Market Size by Price Range Economy & CAGR (2025-2032)

• Market Overview
• Mid-Range
• Premium
• Super-Premium

Global Snow Sports Apparel Market Size by End-use Industry & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Kids

Global Snow Sports Apparel Market Size & CAGR (2025-2032)

• North America (Product Type, Distribution Channel, Price Range Economy, End-use Industry)
  • US
  • Canada
• Europe (Product Type, Distribution Channel, Price Range Economy, End-use Industry)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Distribution Channel, Price Range Economy, End-use Industry)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Distribution Channel, Price Range Economy, End-use Industry)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Distribution Channel, Price Range Economy, End-use Industry)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Salomon Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arc'teryx (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spyder (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Burton Snowboards (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anta Sports (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The North Face (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Columbia Sportswear (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Patagonia (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Helly Hansen (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mammut (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bogner (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fischer Sports (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Loffler (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Phenix (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eider (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations