滑雪服市场－全球产业规模、份额、趋势、机会及预测，依类型（上衣、下装、配件）、配销通路（线上、线下）、地区、竞争格局划分，2020-2030年预测

全球雪上服装市场规模预计将从2024年的43.2亿美元成长至2030年的57.9亿美元，年复合成长率达5.00%。雪上服装涵盖专为寒冷多雪环境设计的防护、舒适和性能卓越的专业服装及配件，包括滑雪服、滑雪裤、保暖内衣和手套等，适用于滑雪和单板滑雪等运动。市场成长的主要驱动力是全球冬季运动参与人​​数的增加、冬季旅游目的地的扩张以及材料技术的不断进步，这些进步提升了服装的保暖性、透气性和耐用性。

主要市场驱动因素

全球滑雪服市场主要受两大因素影响：冬季运动和户外活动的参与度不断提高，以及布料和设计技术的持续进步。滑雪和单板滑雪等活动的日益普及直接转化为对兼具防护性、舒适性和高性能的专业服装的更高需求。

主要市场挑战

气候变迁的影响日益加剧，导致主要地区降雪模式难以预测且冬季缩短，对全球滑雪服市场构成了重大挑战。这种环境变化直接减少了消费者参与滑雪、滑雪板等冬季运动的机会。

主要市场趋势

永续和环保服装的日益普及标誌着全球滑雪服饰市场的关键转变，而这一转变是由消费者环保意识的增强所驱动的。消费者越来越重视能够最大限度减少对生态环境影响的产品，这影响着整个户外零售业的购买决策。根据户外产业协会2025年4月发布的报告显示，该产业在2024年市场规模将达280亿美元。

目录

第一章：产品概述

第二章：研究方法

第三章：执行概要

第四章：客户之声

第五章：全球滑雪服市场展望

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 依类型（上衣、下装、配件）
  • 依配销通路（线上、线下）
  • 按地区
  • 按公司（2024 年）
• 市场地图

第六章：北美滑雪服市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲滑雪服市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区滑雪服市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲滑雪服市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十章：南美洲滑雪服市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章：市场动态

• 司机
• 挑战

第十二章：市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章：全球滑雪服市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商议价能力
• 顾客的力量
• 替代产品的威胁

第十五章：竞争格局

• VF Corporation
• Columbia Sportswear Company
• Puma SE
• Amer Sports Corporation
• Adidas AG
• Descente Ltd.
• Decathlon
• Millet Mountain Group SAS
• Goldwin Inc.
• Skis Rossignol SAS

第十六章：策略建议

第17章调查会社について・免责事项

The Global Snow Apparel Market will grow from USD 4.32 Billion in 2024 to USD 5.79 Billion by 2030 at a 5.00% CAGR. Snow apparel encompasses specialized clothing and accessories engineered for protection, comfort, and performance in cold, snowy environments, including items like jackets, pants, base layers, and gloves designed for activities such as skiing and snowboarding. The market's growth is primarily driven by increasing global participation in winter sports, the expansion of winter tourism destinations, and continuous advancements in material technology that enhance insulation, breathability, and durability.

Key Market Drivers

The global snow apparel market is significantly influenced by two primary factors: rising participation in winter sports and outdoor activities, alongside continuous technological advancements in fabric and design. Increased engagement in activities such as skiing and snowboarding directly translates into higher demand for specialized clothing that offers protection, comfort, and performance.

Key Market Challenges

The escalating impact of climate change, resulting in unpredictable snowfall patterns and shorter winter seasons across key regions, presents a significant challenge to the Global Snow Apparel Market. This environmental shift directly curtails opportunities for consumers to engage in winter sports, such as skiing and snowboarding. Reduced natural snow cover and abbreviated operational periods for ski resorts diminish consumer enthusiasm and the perceived value of investing in specialized snow apparel.

Key Market Trends

The growing adoption of sustainable and eco-friendly apparel marks a pivotal shift driven by heightened consumer environmental consciousness within the global snow apparel market. Consumers increasingly prioritize products minimizing ecological impact, influencing purchasing decisions across the broader outdoor retail sector, which reached $28 billion in 2024, as reported by the Outdoor Industry Association in April 2025.

Key Market Players

• VF Corporation
• Columbia Sportswear Company
• Puma SE
• Amer Sports Corporation
• Adidas AG
• Descente Ltd.
• Decathlon
• Millet Mountain Group SAS
• Goldwin Inc.
• Skis Rossignol SAS

Report Scope:

In this report, the Global Snow Apparel Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Snow Apparel Market, By Type:

• Top Apparel
• Bottom Apparel
• Accessories

Snow Apparel Market, By Distribution Channel:

• Online
• Offline

Snow Apparel Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Snow Apparel Market.

Available Customizations:

Global Snow Apparel Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Snow Apparel Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Top Apparel, Bottom Apparel, Accessories)
  • 5.2.2. By Distribution Channel (Online, Offline)
  • 5.2.3. By Region
  • 5.2.4. By Company (2024)
• 5.3. Market Map

6. North America Snow Apparel Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Distribution Channel
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Snow Apparel Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Distribution Channel
  • 6.3.2. Canada Snow Apparel Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Distribution Channel
  • 6.3.3. Mexico Snow Apparel Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Distribution Channel

7. Europe Snow Apparel Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Distribution Channel
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Snow Apparel Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Distribution Channel
  • 7.3.2. France Snow Apparel Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Distribution Channel
  • 7.3.3. United Kingdom Snow Apparel Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Distribution Channel
  • 7.3.4. Italy Snow Apparel Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Distribution Channel
  • 7.3.5. Spain Snow Apparel Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Snow Apparel Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Distribution Channel
  • 8.2.3. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Snow Apparel Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Distribution Channel
  • 8.3.2. India Snow Apparel Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Distribution Channel
  • 8.3.3. Japan Snow Apparel Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Distribution Channel
  • 8.3.4. South Korea Snow Apparel Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Distribution Channel
  • 8.3.5. Australia Snow Apparel Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Snow Apparel Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Distribution Channel
  • 9.2.3. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Snow Apparel Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Distribution Channel
  • 9.3.2. UAE Snow Apparel Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Distribution Channel
  • 9.3.3. South Africa Snow Apparel Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Distribution Channel

10. South America Snow Apparel Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Distribution Channel
  • 10.2.3. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Snow Apparel Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Distribution Channel
  • 10.3.2. Colombia Snow Apparel Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Distribution Channel
  • 10.3.3. Argentina Snow Apparel Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Snow Apparel Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. VF Corporation
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Columbia Sportswear Company
• 15.3. Puma SE
• 15.4. Amer Sports Corporation
• 15.5. Adidas AG
• 15.6. Descente Ltd.
• 15.7. Decathlon
• 15.8. Millet Mountain Group SAS
• 15.9. Goldwin Inc.
• 15.10. Skis Rossignol SAS

16. Strategic Recommendations

17. About Us & Disclaimer