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市场调查报告书
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1946446

雪上运动服饰市场－全球产业规模、份额、趋势、机会及预测（依产品类型、销售管道、地区及竞争格局划分，2021-2031年）

Snow Sports Apparel Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Sales Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3个工作天内

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简介目录

全球雪上运动服饰市场预计将从 2025 年的 53.5 亿美元成长到 2031 年的 110.3 亿美元，复合年增长率达到 12.82%。

该细分市场主要包括专为滑雪、单板滑雪和高山滑雪等活动设计的保暖、防水和透气性服装。冬季旅游日益普及，全球参与率不断提高，这为市场成长提供了结构性支撑。冬季旅游的普及和参与率的提升，得益于可支配收入的增加以及政府大力发展冰雪运动基础设施。这些经济和基础设施因素，使得市场对功能性装备的需求稳定，不受短暂的美感潮流影响。因为新加入者需要必要的防护衣才能安全地享受寒冷环境。

市场概览
预测期 2027-2031
市场规模：2025年 53.5亿美元
市场规模：2031年 110.3亿美元
复合年增长率：2026-2031年 12.82%
成长最快的细分市场 在线的
最大的市场 欧洲

然而，气候变迁为滑雪产业带来了严峻挑战，冬季缩短和降雪量不稳定可能会限制度假村的营运和零售机会。儘管面临这些环境挑战，消费者的参与度依然很高。根据美国国家滑雪场协会（NSAA）预测，2024-2025雪季美国滑雪度假村的游客量将达到创纪录的6,150万人次，位居史上第二高。这项数据表明，虽然环境变化会带来营运风险，但人们对雪上运动体验和相关装备的潜在需求仍然处于历史高点。

市场驱动因素

随着成熟市场户外活动的復苏和新兴地区的快速增长，全球休閒雪上运动参与者的增加显着扩大了服装产品的潜在客户群。新用户的不断涌入催生了对全套装备的需求，而资深滑雪者装备更换週期的延长则促使企业对库存规划进行根本性的重新评估。根据美国雪上运动产业协会（SSIA）于2025年6月发布的《2024-2025雪季参与趋势预测》，美国雪上运动参与者总数将在本雪季增长2.4%，儘管面临天气方面的挑战，仍保持稳健增长。这种持续的兴趣正迫使各大品牌拓展产品线，以满足不同技能水准的需求，同时也积极拓展国际市场。根据《中国滑雪产业白皮书》，预计2024-2025雪季中国滑雪人数将达到2,605万人，凸显了亚洲冬季运动蓬勃发展的巨大规模。

此外，高性能滑雪服与主流都市时尚的融合，正将专业冬季装备提升为高价值的生活风格资产，从而推高平均单价和市场收入。奢华时尚品牌和专业户外品牌正日益携手打造「Gorpecore」系列，这些系列既适用于阿尔卑斯山的滑雪场，又兼具都市时尚感，从而减少了对纯粹季节性活动的依赖。这种优质化策略吸引了既重视品牌声望又注重技术实用性的富裕消费者。例如，Moncler SpA在2025年2月发布的「2024年财务业绩报告」中揭露，其2024财年合併销售额为31亿欧元，较去年同期成长7%。这一成长主要得益于直销通路（DTC），该通路将科技传承与奢侈品牌形象结合。透过将高性能保暖材料融入美观多样的设计中，企业成功地将收入与降雪的不确定性隔热材料开来，确保产品全年适用。

市场挑战

气候变化，包括冬季缩短和降雪量难以预测，对滑雪运动服装产业的成长构成重大阻碍。这种环境变化直接影响专业保暖防水服饰的关键优势。不稳定的天气模式缩短了此类防护装备的使用窗口期，导致消费者推迟或放弃购买高性能服装。这种犹豫不决扰乱了传统的零售週期，零售商往往在冬季气温高于预期时面临库存积压。因此，对于那些无法保证充足滑雪机会的休閒滑雪爱好者来说，投资昂贵耐用的服装就显得不那么划算了。

这种影响可以透过近期参与趋势来量化，这些趋势显示天气不确定性与消费者群体萎缩之间存在关联。据美国雪上运动产业协会（SSIA）称，2025年高山滑雪参与人数将比上一雪季下降1.8%，部分原因归结于气候变迁。核心用户群的减少直接缩小了雪上运动服装的潜在市场。随着冬季天气可靠性的下降，对耐用保暖和防水性能的基本需求也随之降低，阻碍了新销售并减缓了整体市场扩张。

市场趋势

生物基材料和不含全氟化合物（PFC）的合成材料的采用正在从根本上改变製造过程。製造商正争分夺秒地遵守严格的环保法规，这些法规禁止使用全氟烷基物质（PFAS），迫使他们重新思考防水化学处理和隔热材料。这种转变使化学品安全不再只是法规要求，而是成为技术服饰业的核心竞争优势。例如，根据 Patagonia 公司于 2025 年 5 月发布的 2023-2024 年度公益企业报告，该公司已成功转型其供应链，并实现了到 2024 财年末所有产品（仅限面料）中 97% 不含 PFC/PFAS 的目标。这种快速的材料转型凸显了监管前瞻性正成为市场领导的关键经营能力。

同时，循环经济和主流二手交易模式正在重塑收入来源，各大品牌越来越多地将租赁和维修服务直接整合到自身营运中，从而将成长与原材料开采脱钩。透过建构自有的「再交易」平台，企业正在从次市场创造价值，并满足那些注重成本和环保的冬季运动爱好者的需求，他们更重视的是使用而非所有权。租赁业务的业绩成长也印证了这项加速变革的趋势。根据迪卡侬于2025年4月发布的《2024年业绩报告》，该公司2024年的全球租赁服务收入将达到3,600万欧元，较去年同期成长75%。这一快速成长表明，基于服务的经营模式正从利基市场的尝试发展成为产业金融生态系统中重要的收入来源。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球雪上运动服饰市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 依产品类型（外套、内衣、配件）
    • 依销售管道（专卖店、运动用品店、线上、其他）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美雪上运动服饰市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国家分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲雪上运动服饰市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国家分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太地区雪上运动服饰市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国家分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东和非洲雪上运动服饰市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东和非洲：国家分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美雪上运动服饰市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国家分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 司机
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 最新进展

第十三章 全球雪上运动服饰市场：SWOT分析

第十四章 波特五力分析

  • 产业竞争
  • 新进入者的可能性
  • 供应商电力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • VF Corporation
  • Columbia Sportswear Company
  • Kering
  • Amer Sports
  • Adidas Group
  • DESCENTE LTD
  • Decathlon
  • Lafuma
  • GOLDWIN INC
  • Skis Rossignol SA

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 18718

The Global Snow Sports Apparel Market is projected to expand from USD 5.35 Billion in 2025 to USD 11.03 Billion by 2031, achieving a CAGR of 12.82%. This sector comprises specialized garments engineered to provide thermal insulation, water resistance, and breathability for activities like skiing, snowboarding, and alpine touring. Market growth is structurally underpinned by the increasing accessibility of winter tourism and rising global participation rates, which are fueled by higher disposable incomes and government efforts to build snow sports infrastructure. These economic and infrastructural factors generate a consistent demand for functional gear that operates independently of fleeting aesthetic trends, as new participants require essential protective clothing to navigate cold environments safely.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 5.35 Billion
Market Size 2031USD 11.03 Billion
CAGR 2026-203112.82%
Fastest Growing SegmentOnline
Largest MarketEurope

However, the industry contends with the significant challenge of climate change, which results in shorter winter seasons and erratic snowfall, potentially restricting resort operations and retail opportunities. Despite these environmental difficulties, consumer engagement remains strong. According to the National Ski Areas Association, U.S. ski areas reported 61.5 million skier visits during the 2024-2025 season, representing the second-highest visitation total on record. This data indicates that while environmental volatility presents logistical risks, the fundamental demand for snow sports experiences and the necessary apparel remains at historically high levels.

Market Driver

Increasing global participation in recreational snow sports is significantly widening the addressable consumer base for apparel, driven by renewed outdoor engagement in mature markets and explosive growth in emerging regions. This trend is fundamentally reshaping inventory planning, as a steady influx of new entrants necessitates complete equipment setups, counterbalancing the slower replacement cycles of veteran skiers. According to Snowsports Industries America's '2024-2025 Season Participation Preview' released in June 2025, the total number of U.S. snow sports participants increased by 2.4% during the season, demonstrating resilient expansion despite weather-related challenges. This sustained interest forces brands to diversify product lines to accommodate various skill levels, while the market scope expands internationally; the China Ski Industry White Paper reported 26.05 million skier visits in China during the 2024-2025 season, underscoring the massive scale of the Asian winter sports boom.

Additionally, the convergence of performance snow wear with mainstream urban fashion has elevated specialized winter gear into high-value lifestyle assets, boosting average unit prices and market revenue. Luxury fashion houses and technical outdoor brands are increasingly collaborating to create "gorpcore" collections that are functional on alpine slopes and stylish on city streets, thereby reducing dependence on purely seasonal activity. This premiumization strategy appeals to high-net-worth individuals who value brand prestige alongside technical utility. For instance, Moncler S.p.A. reported in its February 2025 'FY 2024 Financial Results' that consolidated revenues reached €3.1 billion for 2024, a 7% increase driven largely by a direct-to-consumer channel that blends technical heritage with luxury branding. By integrating high-performance insulation into aesthetically versatile designs, companies successfully decouple revenue from the unpredictability of snowfall, ensuring year-round product relevance.

Market Challenge

Climate change, characterized by shorter winter seasons and unpredictable snowfall, poses a formidable barrier to the growth of the snow sports apparel industry. This environmental volatility directly compromises the primary utility of specialized thermal and water-resistant garments. When weather patterns are inconsistent, the operational window for using this protective gear narrows, causing consumers to postpone or forego purchasing high-performance clothing. This hesitation disrupts the traditional retail cycle, as retailers often encounter inventory surpluses during warmer-than-expected winters. Consequently, the perceived value of investing in expensive, durable apparel diminishes for casual participants who cannot guarantee they will have sufficient opportunities to engage in snow sports.

This impact is quantifiable in recent participation trends that correlate weather instability with a shrinking consumer base. According to Snowsports Industries America, the number of unique participants in alpine skiing declined by 1.8 percent in 2025 compared to the previous season, a downturn partially attributed to changing weather patterns. A reduction in the core user base directly contracts the addressable market for snow sports apparel. As the reliability of the winter season wavers, the essential demand for heavy-duty insulation and waterproofing becomes less urgent, hampering the volume of new sales and slowing overall market expansion.

Market Trends

The adoption of bio-based and PFC-free synthetic materials is fundamentally altering production pipelines as manufacturers race to comply with stringent environmental regulations banning per- and polyfluoroalkyl substances (PFAS). This shift compels brands to reformulate waterproofing chemistries and insulation inputs, elevating chemical safety from a compliance requirement to a core competitive differentiator in the technical apparel sector. For instance, according to Patagonia's 'Annual Benefit Corporation Report 2023-2024' released in May 2025, the company successfully transitioned its supply chain to ensure that 97% of its total products (fabric only) were made without PFCs/PFAS by the end of the 2024 fiscal year. This rapid material conversion highlights how regulatory foresight is becoming a critical operational capability for market leaders.

Concurrently, the mainstreaming of circular economy and resale models is redefining revenue streams, with brands increasingly integrating rental and repair services directly into their business operations to decouple growth from raw material extraction. By establishing in-house "re-commerce" platforms, companies capture value from the secondary market and appeal to cost-conscious, environmentally aware winter sports enthusiasts who prioritize access over ownership. Evidence of this accelerating shift is visible in rental performance; according to Decathlon's '2024 Performance' report from April 2025, global sales from the company's rental services reached €36 million in 2024, representing a significant year-over-year increase of 75%. This surge indicates that service-based models are evolving from niche experiments into substantial contributors to the industry's financial ecosystem.

Key Market Players

  • VF Corporation
  • Columbia Sportswear Company
  • Kering
  • Amer Sports
  • Adidas Group
  • DESCENTE LTD
  • Decathlon
  • Lafuma
  • GOLDWIN INC
  • Skis Rossignol S.A.

Report Scope

In this report, the Global Snow Sports Apparel Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Snow Sports Apparel Market, By Product Type

  • Upper Wear
  • Bottom Wear
  • Accessories

Snow Sports Apparel Market, By Sales Channel

  • Specialty Stores
  • Sports Goods Stores
  • Online
  • Others

Snow Sports Apparel Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Snow Sports Apparel Market.

Available Customizations:

Global Snow Sports Apparel Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Snow Sports Apparel Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Upper Wear, Bottom Wear, Accessories)
    • 5.2.2. By Sales Channel (Specialty Stores, Sports Goods Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Snow Sports Apparel Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Snow Sports Apparel Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Snow Sports Apparel Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Snow Sports Apparel Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Sales Channel

7. Europe Snow Sports Apparel Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Snow Sports Apparel Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Snow Sports Apparel Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Snow Sports Apparel Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Snow Sports Apparel Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Snow Sports Apparel Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Snow Sports Apparel Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Snow Sports Apparel Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Snow Sports Apparel Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Snow Sports Apparel Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Snow Sports Apparel Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Snow Sports Apparel Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Snow Sports Apparel Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Snow Sports Apparel Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Snow Sports Apparel Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Snow Sports Apparel Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Sales Channel

10. South America Snow Sports Apparel Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Snow Sports Apparel Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Snow Sports Apparel Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Snow Sports Apparel Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Snow Sports Apparel Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. VF Corporation
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Columbia Sportswear Company
  • 15.3. Kering
  • 15.4. Amer Sports
  • 15.5. Adidas Group
  • 15.6. DESCENTE LTD
  • 15.7. Decathlon
  • 15.8. Lafuma
  • 15.9. GOLDWIN INC
  • 15.10. Skis Rossignol S.A.

16. Strategic Recommendations

17. About Us & Disclaimer