雪上运动服饰市场规模、份额和成长分析（按产品类型、分销管道、价格分布、最终用户产业和地区划分）－2026-2033年产业预测

预计到 2024 年，全球雪上运动服饰市场规模将达到 69.6 亿美元，到 2025 年将成长至 75.7 亿美元，到 2033 年将成长至 147.5 亿美元，在预测期（2026-2033 年）内复合年增长率为 8.7%。

全球雪上运动服装市场正经历强劲增长，这主要得益于冬季运动参与度的提高、人们对专业冬季服装日益增长的兴趣以及面料技术的进步。市场提供各式各样的产品，包括滑雪服、滑雪裤、保暖内衣、手套以及各种专为滑雪、单板滑雪和滑冰设计的配件。一个显着的市场趋势是注重功能性和时尚感的结合，这推动了各大运动品牌与时装设计师之间的合作，共同打造符合现代美学的创新产品。电子商务的兴起改变了通路，使消费者能够方便地购买到各种各样的产品。儘管北美和欧洲等传统市场仍主导，但亚洲和南美等新兴市场带来了新的成长机会，同时也面临气候变迁和服装成本上涨等挑战。随着对高性能、时尚且环保服装的需求持续增长，未来永续材料的创新和整体性的扩大预计将对市场动态产生重大影响。

全球雪上运动服饰市场驱动因素

滑雪、单板滑雪和滑冰等冬季运动参与人​​数的不断增长，正显着推动全球雪上运动服饰市场的发展。随着越来越多的人为了娱乐和增进健康而参与这些活动，对专为雪地环境设计的专业服装的需求也日益增长。这种参与人数的激增源自于人们对冒险的渴望、对健康和养生的追求，以及对独特休閒体验的嚮往。因此，随着人们越来越重视这些运动，对高品质、功能性雪上运动服装的需求持续增长，从而推动了市场的成长和创新。

限制全球雪上运动服饰市场的因素

气候变迁导致冬季运动区域降雪模式日益不稳定，为雪上运动服饰市场带来挑战。不可预测的降雪可能会对雪上运动季的持续时间和品质产生不利影响，进而导致参与率下降和相关服装需求减少。这种情况凸显了该市场易受不可控外部因素的影响，随着爱好者根据不断变化的天气模式调整冬季活动，最终可能会影响该行业的销售和成长机会。

全球雪上运动服饰市场趋势

由于电子商务的快速发展和全通路购物体验的普及，全球滑雪服饰市场正经历显着的变革。随着越来越多的消费者接受便利的网路购物，零售商正在加强其数位化布局，并提供更丰富的滑雪装备和服装产品。这一趋势与线上和线下销售模式的融合相辅相成，透过「线上购买，线下取货」以及基于消费者行为的个人化购物体验等功能，实现了无缝的客户互动。这种不断变化的环境不仅扩大了市场覆盖范围，也增强了滑雪社群的客户参与和忠诚度。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管环境
• 案例研究
• 技术进步

全球雪上运动服饰市场规模（依产品类型划分）及复合年增长率（2026-2033 年）

• 上衣
  • 隔热外壳
  • 壳
  • 羊毛
  • 软壳
• 下装
  • 隔热外壳
  • 壳
  • 其他的
• 配件
  • 手套
  • 底层
  • 头饰

全球雪上运动服饰市场规模（依通路划分）及复合年增长率（2026-2033 年）

• 体育用品店
• 加盟店
• 专卖店
• 线上雪上运动服装

全球雪上运动服饰市场规模：价格分布（2026-2033 年）

• 中檔
• 优质的
• 超优质

全球雪上运动服饰市场规模（依最终用途产业划分）及复合年增长率（2026-2033 年）

• 男性
• 女士
• 孩子们

全球雪上运动服饰市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Salomon Group（France）
• Arc'teryx（Canada）
• Spyder（United States）
• Burton Snowboards（United States）
• Anta Sports（China）
• The North Face（United States）
• Columbia Sportswear（United States）
• Patagonia（United States）
• Helly Hansen（Norway）
• Mammut（Switzerland）
• Bogner（Germany）
• Fischer Sports（Austria）
• Loffler（Austria）
• Phenix（Japan）
• Eider（France）

结论与建议

Global Snow Sports Apparel Market size was valued at USD 6.96 Billion in 2024 and is poised to grow from USD 7.57 Billion in 2025 to USD 14.75 Billion by 2033, growing at a CAGR of 8.7% during the forecast period (2026-2033).

The global snow sports apparel market is experiencing robust growth, fueled by rising participation in winter sports, heightened awareness of specialized cold-weather clothing, and advancements in fabric technology. This market features a diverse array of products, including jackets, pants, base layers, gloves, and various accessories tailored for skiing, snowboarding, and ice skating. A notable trend within the market is the dual focus on functionality and style, prompting collaborations between major sportswear brands and fashion designers to create innovative products that appeal to contemporary aesthetics. The rise of e-commerce has transformed distribution channels, allowing consumers convenient access to diverse offerings. While traditional markets in North America and Europe remain dominant, emerging regions in Asia and South America present new growth opportunities, alongside challenges such as climate change and rising apparel costs. Future innovations in sustainable materials and increased inclusivity are expected to significantly influence market dynamics as demand for high-performance, stylish, and eco-friendly apparel continues to expand.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Snow Sports Apparel market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Snow Sports Apparel Market Segments Analysis

Global Snow Sports Apparel Market is segmented by Product Type, Distribution Channel, Price Range Economy, End-use Industry and region. Based on Product Type, the market is segmented into Top Apparel, Bottom Apparel and Accessories. Based on Distribution Channel, the market is segmented into Sport Stores, Franchises Stores, Speciality Stores and Online Snow Sports Apparel. Based on Price Range Economy, the market is segmented into Mid-Range, Premium and Super-Premium. Based on End-use Industry, the market is segmented into Men, Women and Kids. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Snow Sports Apparel Market

The growing engagement in winter sports, including skiing, snowboarding, and ice skating, substantially fuels the Global Snow Sports Apparel market. As more people seek out these activities for enjoyment and fitness, there is an increasing need for specialized clothing designed for snowy conditions. This surge in participation is driven by a fascination with adventure, a focus on health and wellness, and a quest for distinctive recreational experiences. Consequently, as individuals increasingly prioritize these sports, the demand for high-quality, functional snow sports apparel continues to expand, propelling the market's growth and innovation.

Restraints in the Global Snow Sports Apparel Market

Climate change has resulted in inconsistent snowfall patterns in various winter sports areas, creating challenges for the snow sports apparel market. The unpredictability of snowfall can adversely affect the length and quality of the snow sports season, which in turn may lead to decreased participation rates and a decline in demand for related apparel. This situation highlights the market's susceptibility to external influences that are often beyond its control, ultimately impacting sales and growth opportunities within the industry as enthusiasts adjust their winter activities in response to changing weather patterns.

Market Trends of the Global Snow Sports Apparel Market

The Global Snow Sports Apparel market is witnessing a significant shift driven by the rapid growth of e-commerce and the adoption of omnichannel shopping experiences. As more consumers embrace the convenience of online shopping, retailers are enhancing their digital presence to offer a broader selection of snow sports gear and apparel. This trend is complemented by the integration of online and offline sales approaches, allowing for seamless customer interactions through features such as buy-online-pickup-in-store and personalized shopping experiences based on consumer behavior. This evolving landscape not only expands market reach but also fosters stronger customer engagement and loyalty within the snow sports community.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global Snow Sports Apparel Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Top Apparel
  • Insulated Shell
  • Shell
  • Fleece
  • Soft Shell
• Bottom Apparel
  • Insulated Shell
  • Shell
  • Others
• Accessories
  • Handwear
  • Baselayer
  • Headwear

Global Snow Sports Apparel Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Sport Stores
• Franchises Stores
• Speciality Stores
• Online Snow Sports Apparel

Global Snow Sports Apparel Market Size by Price Range Economy & CAGR (2026-2033)

• Market Overview
• Mid-Range
• Premium
• Super-Premium

Global Snow Sports Apparel Market Size by End-use Industry & CAGR (2026-2033)

• Market Overview
• Men
• Women
• Kids

Global Snow Sports Apparel Market Size & CAGR (2026-2033)

• North America (Product Type, Distribution Channel, Price Range Economy, End-use Industry)
  • US
  • Canada
• Europe (Product Type, Distribution Channel, Price Range Economy, End-use Industry)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Distribution Channel, Price Range Economy, End-use Industry)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Distribution Channel, Price Range Economy, End-use Industry)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Distribution Channel, Price Range Economy, End-use Industry)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Salomon Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arc'teryx (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spyder (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Burton Snowboards (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anta Sports (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The North Face (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Columbia Sportswear (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Patagonia (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Helly Hansen (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mammut (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bogner (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fischer Sports (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Loffler (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Phenix (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eider (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations