宠物零食市场规模、份额和成长分析（按产品类型、宠物类型、分销管道和地区）- 2025-2032 年产业预测

2023 年全球宠物零食市场规模价值 83.5 亿美元，预计将从 2024 年的 90.1 亿美元成长到 2032 年的 165.5 亿美元，预测期内（2025-2032 年）的复合年增长率为 7.9%。

受消费者对天然和有机宠物食品需求不断增长的推动，全球宠物零食市场正在经历强劲增长。随着宠物饲主的健康意识越来越强，他们明显倾向于选择不含有害化学物质和作物的宠物零食。由于人们在隔离期间寻求陪伴，新冠疫情导致宠物收养数量激增，从而进一步促进了这个市场的发展。值得注意的是，2020年2月至5月，狗粮和猫粮的销售量成长了6.5%，显示疫情后的成长趋势得以延续。到 2022 年，狗的数量将达到 6.045 亿隻，而猫的数量则为 4.082 亿隻，而且越来越多的饲主将不再食用家常菜，而是选择食用商业食品。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 监管格局
• 客户和购买标准分析
• 原料分析
• 专利分析

宠物零食市场规模（按产品类型和复合年增长率） (2025-2032)

• 市场概况
• 吃
• 可以咀嚼

宠物零食市场规模（按宠物类型和复合年增长率） (2025-2032)

• 市场概况
• 狗
• 猫
• 其他的

宠物零食市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 超级市场/大卖场
• 专卖店
• 网路商店
• 其他的

宠物零食市场规模（按地区划分）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Mars Petcare（USA）
• Nestle Purina Petcare（Switzerland）
• Hill's Pet Nutrition（USA）
• The JM Smucker Company（USA）
• General Mills（USA）
• WellPet LLC（USA）
• Big Heart Pet Brands（USA）
• Tyson Foods（USA）
• Saturn Petcare Group（Germany）
• Wellness Pet Company（USA）
• Natural Treats（USA）
• Rush Direct（USA）
• Simmons Pet Food（USA）
• Almo Nature（Italy）
• Aller Petfood（Denmark）
• CJ Foods（USA）
• Deuerer（Germany）
• Canidae Corp.（USA）
• Gimborn（Germany）

结论和建议

Global Pet Treats Market size was valued at USD 8.35 billion in 2023 and is poised to grow from USD 9.01 billion in 2024 to USD 16.55 billion by 2032, growing at a CAGR of 7.9% during the forecast period (2025-2032).

The global pet treats market is experiencing robust growth fueled by increasing consumer demand for natural and organic food products for pets. As pet owners become more health-conscious, there is a notable shift towards treats free of harmful chemicals and GMOs. The COVID-19 pandemic also drove a surge in pet adoptions as people sought companionship during isolation, further boosting this market. Notably, between February and May 2020, cat and dog treat sales rose by 6.5%, indicating a sustained post-pandemic growth trend. With the dog population reaching 604.5 million compared to 408.2 million cats in 2022, more pet owners are transitioning from home-cooked to commercial food, driven by the higher dietary requirements of dogs, presenting significant market opportunities.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Pet Treats market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Pet Treats Market Segments Analysis

Global Pet Treats Market is segmented by Product Type, Pet Type, Distribution Channel and region. Based on Product Type, the market is segmented into Eatable and Chewable. Based on Pet Type, the market is segmented into Dogs, Cats and Others. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Specialty Stores, Online Stores and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Pet Treats Market

The global pet treats market is expected to experience significant growth due to several key drivers, including the rising pet population and enhanced purchasing power. Additionally, the trend of pet humanization is gaining momentum worldwide, prompting pet owners to seek premium food and treats for their beloved animals. Rapid urbanization and an increasing affection for pets are also contributing factors, as individuals are more inclined to invest in high-quality products that cater to their pets' needs. This combination of factors is likely to stimulate the demand for pet treats throughout the forecast period, shaping a vibrant market landscape.

Restraints in the Global Pet Treats Market

The Global Pet Treats market faces significant constraints due to stringent regulatory policies and compliance requirements that dictate the formulation, labeling, and safety standards of pet food products. These regulations pose a considerable challenge for manufacturers, particularly smaller market players who often lack the resources to navigate the complex regulatory landscape effectively. This can limit their ability to compete and innovate, potentially hindering market growth and product availability. As compliance with these regulations becomes increasingly demanding, it creates barriers that may stifle the entry of new players into the market and restrict the overall expansion of the industry.

Market Trends of the Global Pet Treats Market

The Global Pet Treats market has witnessed a remarkable shift in consumer behavior, characterized by a 24.8% surge in pet expenditure from 2017 to 2022. This trend underscores the growing prioritization of pet health and wellness, with dog treats dominating the market share over cat treats. The preference for premium pet foods has become increasingly pronounced, driven by pet owners seeking high-quality, nutritious options for their furry companions. This shift reflects a broader trend of humanization in pet care, leading to innovative product offerings that cater to the evolving tastes and dietary needs of pets, thereby propelling market growth.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Raw Material Analysis
• Patent Analysis

Global Pet Treats Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Eatable
• Chewable

Global Pet Treats Market Size by Pet Type & CAGR (2025-2032)

• Market Overview
• Dogs
• Cats
• Others

Global Pet Treats Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets/Hypermarkets
• Specialty Stores
• Online Stores
• Others

Global Pet Treats Market Size & CAGR (2025-2032)

• North America (Product Type, Pet Type, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Pet Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Pet Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Pet Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Pet Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Mars Petcare (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle Purina Petcare (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hill's Pet Nutrition (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The J.M. Smucker Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WellPet LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Big Heart Pet Brands (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tyson Foods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Saturn Petcare Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wellness Pet Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natural Treats (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rush Direct (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Simmons Pet Food (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Almo Nature (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aller Petfood (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• C.J. Foods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Deuerer (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Canidae Corp. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gimborn (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations