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市场调查报告书
商品编码
1462772
到 2030 年宠物肉干市场预测:按产品类型、宠物类型、包装类型、分销管道和地区分類的全球分析Pet Jerky Treat Market Forecasts to 2030 - Global Analysis By Product Type (Beef, Chicken, Fish, Pork and Other Product Types), Pet Type (Cats, Dogs, Guinea Pigs and Other Pet Types), Packaging Type, Distribution Channel and By Geography |
根据 Stratistics MRC 的数据,全球宠物肉干零食市场在预测期内将以 5.2% 的复合年增长率成长。
宠物肉干是一种深受狗和猫欢迎的零食,通常由优质肉类製成,如鸡肉、牛肉、火鸡和鱼。这些零食经过脱水和烟熏等过程,形成耐嚼的质地,吸引宠物。许多肉干产品都是由天然成分製成,不含人工添加剂或防腐剂,这对注重健康的饲主很有吸引力。它具有高蛋白质含量,这对于肌肉生长、能量水平和宠物的整体健康至关重要。
健康与保健趋势
随着消费者对自己生活方式的健康意识越来越强,这种趋势也延伸到了他们的宠物身上,要求不含人工添加剂、填充剂或防腐剂的天然食品。肉干零食通常符合这些偏好。透过提供富含蛋白质、低脂的选择,我们可以满足您宠物的营养需求,同时促进牙齿健康和整体健康。此外,随着人们越来越认识到预防性宠物保健的重要性以及饮食在宠物健康中的作用,对健康肉干的需求持续增长,推动了市场扩张和创新。
价格和负担能力
定价和承受能力是宠物干食品市场的限制因素。这是因为优质原料和特殊配方通常会导致更高的製造成本和更高的零售价格。这可能会阻止对价格敏感的消费者定期或大量购买肉干,从而限制市场渗透。製造商还面临平衡品质和承受能力的挑战,以保持盈利并吸引广泛的消费者群。
扩大电子商务
电子商务的扩张为宠物饲主和製造商带来了更多的可及性和便利性。透过开设网路商店或与电子商务平台合作,品牌可以覆盖传统零售管道以外的更广泛受众。这可以实现有针对性的行销、个人化推荐和简化的购买体验,以满足不断变化的消费者偏好。此外,线上平台允许品牌展示产品透明度、评论和营养讯息,从而培养宠物饲主的信任和忠诚度。因此,它有助于市场的成长。
产品安全问题
宠物肉干的销售受到产品安全问题的严重威胁,因为污染和召回会对客户的信任和声誉产生负面影响。与肉干相关的宠物疾病或伤害可能会导致广泛的负面宣传和法律责任,从而导致受影响品牌的销售和市场占有率下降。此外,随着宠物饲主寻求替代品和自製食品,消费者对宠物食品安全问题意识的提高可能会进一步减少对商业肉干食品的需求。
COVID-19 的影响
COVID-19 最初扰乱了宠物干零食市场,供应链问题和恐慌性购买导致暂时短缺。然而,长期影响是正面的。宠物数量的增加、与毛茸茸的朋友呆在家里的时间增加以及可支配收入的增加增加了对肉干等优质食品的需求。电子商务蓬勃发展,居家宠物饲主利用网路购物的便利性。儘管人们对原料品质和采购持续存在担忧,但在人类与动物之间牢固联繫的推动下,宠物肉干零食市场预计将继续成长。
预计鸡肉市场在预测期内将是最大的市场
鸡肉部分估计占最大份额。鸡肉是一种容易取得且价格实惠的蛋白质来源,使其成为宠物食品製造商和饲主的经济高效的选择。此外,浅色肉质是许多宠物的首选,并且通常被认为是低过敏性的,因此适合敏感的小狗。此外,鸡肉干食品方便、便携且富含蛋白质,对注重健康的饲主很有吸引力。因此,预计该行业将加速成长。
Cat 细分市场预计在预测期内复合年增长率最高
预计猫市场在预测期内将出现良好的成长。该细分市场专门针对猫科动物,提供富含蛋白质的零食,口味包括鸡肉、鱼和火鸡,以吸引猫科动物的口味。这些零食的配方是为了满足您的猫独特的营养需求,并且通常注重天然成分和最少的加工。该细分市场专注于提供满意度和健康益处,例如牙科护理和药丸控制,反映了对高品质、特定物种宠物产品不断增长的需求。
由于宠物数量不断增长、可支配收入增加以及消费者对天然营养宠物零食偏好的改变,亚太地区在预测期内占据了最大的市场占有率。中国、日本、澳洲和韩国等国家是由于都市化和宠物人性化趋势而经历显着增长的着名市场。此外,该地区的宠物饲主越来越多地为他们的宠物寻求高品质、富含蛋白质的零食,导致对肉干零食的需求激增。这些因素都有助于亚太地区的市场扩张。
预计北美在预测期内将实现盈利成长。美国和加拿大是主要市场,由于宠物人性化程度的提高、宠物健康意识的提高以及向有机和无谷物选择的转变,推动了宠物市场的稳定成长。消费者优先考虑透明度和安全性,并偏好本地采购的原料和在经过认证的工厂生产的产品。对品质和品种的关注正在推动北美宠物干零食市场的持续扩张。
According to Stratistics MRC, the Global Pet Jerky Treat Market is growing at a CAGR of 5.2% during the forecast period. Pet jerky treats are popular snacks for dogs and cats, typically made from high-quality meats such as chicken, beef, turkey, or fish. These treats undergo processes such as dehydration or smoking to create a chewy texture that appeals to pets. Many jerky treats use natural ingredients, free from artificial additives and preservatives, appealing to health-conscious pet owners. It boasts a high protein content, which is crucial for muscle growth, energy levels, and overall pet health.
Health and wellness trends
As consumers become more health-conscious in their own lifestyles, they extend this focus to their pets, seeking out treats made with natural ingredients, free from artificial additives, fillers, and preservatives. Jerky treats often align with these preferences; offering protein-rich, low-fat options that cater to pets' nutritional needs while also promoting dental health and overall well-being. Moreover, with a rising awareness of the importance of preventive pet care and the role of diet in pet health, the demand for health-focused jerky treats continues to grow, driving market expansion and innovation.
Pricing and affordability
Pricing and affordability pose restraints in the Pet Jerky Treat Market, as premium-quality ingredients and specialised formulations often result in higher production costs, reflecting elevated retail prices. This can deter price-sensitive consumers from purchasing jerky treats regularly or in large quantities, limiting market penetration. Also, manufacturers face the challenge of balancing quality with affordability to attract a broader consumer base while maintaining profitability.
E-commerce expansion
E-commerce expansion offers enhanced accessibility and convenience for both pet owners and manufacturers. By establishing online storefronts or partnering with e-commerce platforms, brands can reach a broader customer base beyond traditional retail channels. This allows for targeted marketing, personalised recommendations, and streamlined purchasing experiences, catering to evolving consumer preferences. Additionally, online platforms enable brands to showcase product transparency, reviews, and nutritional information, fostering trust and loyalty among pet owners. Therefore, it contributes to market growth.
Product safety concerns
Pet jerky treat sales are seriously threatened by product safety issues, as contamination or recalls can negatively affect customer trust and reputation. Instances of pet illness or injury linked to jerky treats can lead to widespread negative publicity and legal liabilities, resulting in decreased sales and market share for affected brands. Additionally, heightened consumer awareness of pet food safety issues may prompt pet owners to seek alternative treat options or homemade alternatives, further dampening demand for commercial jerky treats.
Covid-19 Impact
COVID-19 initially disrupted the Pet Jerky Treat Market, with supply chain issues and panic buying leading to temporary shortages. However, the long-term impact proved positive. Increased pet ownership, more time spent at home with furry companions, and rising disposable income fuelled demand for premium treats like jerky. E-commerce boomed, with homebound pet owners turning online for convenient purchases. While concerns about ingredient quality and sourcing persist, the Pet Jerky Treat Market is expected to continue growing, fuelled by the strong bond between humans and their animal companions.
The chicken segment is expected to be the largest during the forecast period
The chicken segment is estimated to hold the largest share. Chicken is a readily available and affordable protein source, making it a cost-effective option for both pet food manufacturers and owners. Also, its light meat is preferred by many pets and often considered hypoallergenic, catering to sensitive pups. Furthermore, chicken jerky treats are convenient, portable, and packed with protein, appealing to health-conscious pet owners. Thus, it will accelerate segment growth.
The cats segment is expected to have the highest CAGR during the forecast period
The cats segment is anticipated to have lucrative growth during the forecast period. This segment caters specifically to feline companions, offering protein-rich treats in flavours like chicken, fish, and turkey, appealing to their discerning palates. These treats are formulated to meet cats' unique nutritional needs, often emphasizing natural ingredients and minimal processing. With a focus on providing both satisfaction and health benefits, such as dental care or hairball control, this segment reflects the growing demand for high-quality, species-specific pet products.
Asia Pacific commanded the largest market share during the extrapolated period due to an increasing pet population, rising disposable income, and changing consumer preferences towards natural and nutritious pet snacks. Countries like China, Japan, Australia, and South Korea are prominent markets witnessing significant growth due to urbanisation and pet humanization trends. Moreover, the region's pet owners are increasingly seeking high-quality, protein-rich treats for their pets, leading to a surge in demand for jerky treats. These factors are contributing to the market's expansion in the Asia-Pacific region.
North America is expected to witness profitable growth over the projection period. The United States and Canada are the primary markets, witnessing steady growth fuelled by increased pet humanization, heightened awareness of pet health, and a shift towards organic and grain-free options. Consumers prioritize transparency and safety, leading to a preference for locally sourced ingredients and products made in certified facilities. This emphasis on quality and variety propels the continual expansion of the Pet Jerky Treat Market in North America.
Key players in the market
Some of the key players in the Pet Jerky Treat Market include Mars Petcare Inc., Big Heart Pet Brands, Nestle, Dogswell, Rocco & Roxie Supply, TDBBS, Blue Buffalo Co., Ltd., The J.M. Smucker Company, Hill's Pet Nutrition, Inc., WellPet LLC, Merrick Pet Care, Inc., Diamond Pet Foods, Inc., Nutro Products, Inc., Natural Balance Pet Foods, Inc., Zuke's LLC, Plato Pet Treats, Redbarn Pet Products, LLC and True Chews (Tyson Pet Products, Inc.).
In November 2023, Blue Buffalo launched holiday dog treats. The treats are available in crunchy biscuit and soft formats. Blue Buffalo Santa Snacks Oatmeal & Cinnamon are crunchy treats made with oatmeal, cinnamon, pumpkin, flaxseed and carrots.
In November 2022, Blue Buffalo has partnered with Veterinarian Evan Antin, DVM, to help pet parents address digestive health and skin sensitivities in their dogs.