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市场调查报告书
商品编码
1904608
功能性宠物零食和营养补充品市场预测至2032年:按产品、宠物类型、成分类型、剂型、分销管道和地区分類的全球分析Functional Pet Treats & Supplements Market Forecasts to 2032 - Global Analysis By Product, Pet Type, Ingredient Type, Form, Distribution Channel and By Geography |
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根据 Stratistics MRC 的一项研究,预计到 2025 年,全球功能性宠物零食和补充剂市场价值将达到 66 亿美元,到 2032 年将达到 110.3 亿美元,在预测期内的复合年增长率为 7.6%。
功能性宠物零食和营养补充品经过特殊配方,旨在提升宠物在基础营养之外的各项健康指标。它们针对特定的生理需求,例如关节支持、消化系统健康、皮肤和毛髮护理、免疫功能以及认知能力提升。这些产品富含维生素、矿物质、益生菌、抗氧化剂或草本萃取物,有助于改善整体健康状况,预防营养缺乏,并辅助控制与老龄化相关的疾病和慢性病。功能性零食和营养补充品有多种偏好的形式,例如咀嚼片、小块状、粉状和液体状,可轻鬆融入宠物的日常饮食,从而促进宠物的健康长寿、活力充沛,并提升生活品质。
宠物拟人化趋势
宠物日益拟人化是推动功能性宠物零食和营养补充品市场发展的主要动力。饲主越来越将宠物视为家庭成员,并寻求能够促进宠物健康、延长寿命和提升整体生活品质的产品。这一趋势推动了对超越基础营养的高品质、针对性营养补充剂的需求。消费者对宠物健康的日益关注,使得他们更愿意投资于针对老龄化相关疾病、免疫支持、关节护理、消化系统健康以及皮肤毛髮护理等问题的专业产品,从而推动了全球市场的稳步增长。
产品成本高
高昂的产品价格仍是限制市场发展的主要因素。富含维生素、矿物质、益生菌和草药萃取物的高级产品,其价格通常远高于普通宠物食品,这可能会降低价格敏感型消费者的购买意愿,尤其是在新兴市场。此外,持续的研发和品管要求推高了生产成本,使得价格承受能力面临更大挑战。因此,在註重成本的地区,这些功能性产品的普及速度可能较慢,从而限制了市场扩张。
电子商务的扩张
电子商务平台的扩张为市场带来了巨大的成长机会。线上零售让宠物饲主能够方便地购买到种类繁多的专业产品,包括高级产品和小众产品。订阅模式、直销管道和数位行销宣传活动使品牌能够触及新的客户群,建立客户忠诚度,并提案个人化服务。便利的网路购物体验,加上智慧型手机普及率的不断提高,支撑着市场的持续成长,尤其是在那些重视宠物健康和福祉的科技达人消费者群体中。
监管挑战
监管挑战对市场构成潜在威胁。各国在成分核准、标籤和健康声明方面的标准不一,可能使产品上市和扩大策略变得复杂。遵守严格的安全和品质法规会增加成本并延误时间。标籤错误或检验的声明可能导致产品召回、法律纠纷和品牌声誉受损。为了确保消费者信任、维持产品功效并遵守国内外相关规定,企业必须谨慎应对这些复杂的监管问题,而这些问题可能会减缓市场渗透速度。
新冠感染疾病对市场产生了多重影响。供应链中断暂时限制了产品供应,而封锁措施则增加了对宠物用品宅配的需求。由于居家时间增多,宠物饲主更加关注爱宠的健康和福祉,推动了功能性零食和营养补充品的需求成长。电子商务的普及加速,催生了新的通路。然而,经济的不确定性导致一些消费者优先考虑必需品而非高级产品。整体而言,疫情改变了消费者的购买行为,促进了线上销售的成长,并提高了全球对宠物健康解决方案的认知。
预计在预测期内,兽医院细分市场将占据最大的市场份额。
预计在预测期内,兽医诊所将占据最大的市场份额,因为它们是宠物保健产品值得信赖的来源,并能提供专业的营养补充建议。饲主更倾向于透过兽医购买功能性零食和营养补充剂,以确保产品品质、安全性和有效性。诊所在指导消费者正确用量和配方方面发挥的作用,进一步巩固了其市场主导地位。便利性和可靠性推动了产品的普及,使该领域成为功能性宠物护理市场的主要收入来源。
预计在预测期内,合成材料板块的复合年增长率将最高。
预计在预测期内,合成宠物食品细分市场将达到最高成长率。合成功能性宠物零食采用严格控制的活性成分配方,并具有特定的功效。这些产品针对宠物特定的健康问题,例如关节疾病、消化器官系统问题和免疫力缺乏。配方技术的进步以及对高效解决方案日益增长的需求,正在推动合成补充剂的成长。宠物饲主越来越信赖经过科学检验的产品,认为其能带来可衡量的健康益处,有助于加速此类产品的普及性和市场的强劲扩张。
预计亚太地区将在预测期内占据最大的市场份额,可支配收入的成长和宠物健康意识的提高推动了市场成长。宠物人性化的文化转变和伴侣动物的日益普及进一步刺激了市场需求。兽医诊所、宠物专卖店和不断扩展的电子商务管道确保了产品的广泛供应。此外,中国、日本和印度等国家宠物拥有率的上升也推动了专业营养补充品的使用,使亚太地区成为市场扩张的关键枢纽。
在预测期内,北美预计将实现最高的复合年增长率,这主要得益于宠物护理行业的日趋成熟。宠物日益追求奢华化和人性化,推动了针对关节、消化、免疫和认知健康的专业营养补充剂的投资。电子商务的成长和创新产品推出进一步加速了市场渗透。完善的品质和安全法规结构增强了消费者的信心,而消费者成熟的购买行为和对经科学验证的功能性宠物产品的需求,使北美成为高成长地区。
According to Stratistics MRC, the Global Functional Pet Treats & Supplements Market is accounted for $6.60 billion in 2025 and is expected to reach $11.03 billion by 2032 growing at a CAGR of 7.6% during the forecast period. Functional pet treats and supplements are specially formulated products designed to provide pets with health benefits beyond basic nutrition. These offerings target specific physiological needs such as joint support, digestive health, skin and coat care, immune system enhancement, and cognitive function. Often enriched with vitamins, minerals, probiotics, antioxidants, or herbal extracts, they aim to improve overall well-being, prevent deficiencies, and manage age-related or chronic conditions. Available in palatable forms like chews, bites, powders, or liquids, functional treats and supplements integrate seamlessly into a pet's daily diet, promoting longevity, vitality, and quality of life for companion animals.
Pet Humanization Trend
The growing humanization of pets is a major driver for the functional pet treats and supplements market. Pet owners increasingly treat animals as family members, seeking products that enhance health, longevity, and overall quality of life. This trend fuels demand for premium, targeted supplements that go beyond basic nutrition. As awareness of pet wellness rises, consumers are more willing to invest in specialized products to address age-related conditions, immune support, joint care, digestive health, and skin and coat maintenance, driving steady market growth globally.
High Product Costs
High product costs remain a key restraint in the market. Premium formulations enriched with vitamins, minerals, probiotics, and herbal extracts often carry significant price premiums compared to standard pet foods. This can limit accessibility for price-sensitive consumers, especially in emerging markets. Additionally, ongoing research and quality control requirements increase production expenses, further affecting affordability. As a result, the adoption of these functional products may be slower in cost-conscious regions, potentially constraining market expansion.
E-commerce Expansion
The expansion of e-commerce platforms presents a significant growth opportunity for the market. Online retail allows pet owners to conveniently access a wider range of specialized products, including premium and niche formulations. Subscription models, direct-to-consumer channels, and digital marketing campaigns enable brands to reach new audiences, build loyalty, and offer personalized recommendations. The convenience and accessibility of online shopping, combined with increasing smartphone penetration, support sustained market growth, particularly among tech-savvy consumers who prioritize pet health and wellness.
Regulatory Challenges
Regulatory challenges pose a potential threat to the market. Varying standards across countries regarding ingredient approval, labeling, and health claims can complicate product launches and expansion strategies. Compliance with stringent safety and quality regulations adds cost and delays. Mislabeling or unverified claims can lead to recalls, legal issues, and damage to brand reputation. Companies must navigate these regulatory complexities carefully to ensure consumer trust, maintain product efficacy, and comply with local and international guidelines, which can slow market penetration.
The COVID-19 pandemic impacted the market in several ways. Disruptions in supply chains temporarily limited product availability, while lockdowns increased demand for home-delivered pet products. Pet owners, spending more time at home, focused on health and wellness for their companions, driving interest in functional treats and supplements. E-commerce adoption accelerated, creating new sales channels. However, economic uncertainties led some consumers to prioritize essentials over premium products. Overall, the pandemic shifted buying behaviors, boosting online sales and awareness of pet health solutions globally.
The veterinary clinics segment is expected to be the largest during the forecast period
The veterinary clinics segment is expected to account for the largest market share during the forecast period, because they serve as trusted sources for specialized pet health products, offering professional recommendations for supplements. Pet owners often prefer purchasing functional treats and supplements through veterinarians to ensure quality, safety, and efficacy. The clinics' role in educating consumers about proper dosages and formulations further strengthens their market dominance. Their accessibility and credibility drive widespread adoption, making this segment a key revenue contributor in the functional pet care market.
The synthetic segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the synthetic segment is predicted to witness the highest growth rate, as Synthetic functional pet treats are formulated with carefully controlled active ingredients and targeted benefits. These products cater to pets with specific health concerns, such as joint disorders, digestive issues, or immune deficiencies. Advancements in formulation technology, combined with rising demand for high-efficacy solutions, propel the growth of synthetic supplements. Pet owners increasingly trust scientifically validated products for measurable health improvements, contributing to faster adoption and robust market expansion.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to rising disposable incomes, and increasing awareness of pet health contribute to market growth. Cultural shifts toward pet humanization and the growing prevalence of companion animals further drive demand. Veterinary clinics, pet specialty stores, and expanding e-commerce channels ensure widespread product availability. Additionally, rising pet ownership in countries such as China, Japan, and India fuels the adoption of specialized supplements, positioning Asia Pacific as a key hub for market expansion.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to mature pet care industry. Increasing trends in premiumization and humanization of pets encourage investment in specialized supplements targeting joint, digestive, immune, and cognitive health. E-commerce growth and innovative product launches further accelerate market penetration. Regulatory frameworks supporting quality and safety instill consumer confidence, making North America a high-growth region, driven by sophisticated purchasing behaviors and demand for scientifically validated functional pet products.
Key players in the market
Some of the key players in Functional Pet Treats & Supplements Market include Nestle Purina PetCare, NaturVet, Mars Petcare, Ark Naturals, Hill's Pet Nutrition, Virbac, Blue Buffalo, PetIQ, Inc., WellPet LLC, VetriScience Laboratories, Spectrum Brands Holdings, Nutramax Laboratories, Diamond Pet Foods, Zesty Paws and The J.M. Smucker Company.
In October 2025, Mars Petcare and Big Idea Ventures have hand-picked three innovative startups for their 2025 Next Generation Pet Food Program, spotlighting sustainable biotech ingredients and circular feed solutions to transform pet nutrition and reduce environmental impact.
In March 2025, Mars, Incorporated has extended its partnership with the Washington Spirit, becoming the team's Official Petcare Partner, with its logo featured on jerseys and signage, community ticket donations, pet-friendly game nights, and collaborative fan and pet experiences.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.