库存图像市场规模、份额和增长分析，按图像来源、产品类型、内容类型、许可模式、主题和类别、品质和分辨率、用户类型、应用和地区 - 行业预测 2025-2032

预计到 2023 年全球图片市场价值将达到 57.5 亿美元，并从 2024 年的 61 亿美元增长到 2032 年的 97.1 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.0%。

受数位和社群媒体广告对图库需求不断增长的推动，全球库存图片市场正在经历显着增长。智慧型装置的广泛使用和网路存取的增加导致社交媒体在行销和客户参与的使用激增，因为视觉效果使贴文更具吸引力并提高了参与率。此外，摄影技术的进步使摄影师能够应对环境挑战，同时提高影像品质。越来越多的摄影师投资先进的镜头、相机和滤镜等高科技设备，并探索无人机摄影和鲜艳的配色等创新风格。这些多种因素推动了对库存图像的需求，从而导致市场持续成长。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 监管格局
• 客户和购买标准分析
• 专利分析

图片库市场规模（按图片来源）及复合年增长率（2025-2032）

• 市场概况
• 宏观股票
• 微利图库

库存影像市场规模（按产品类型和复合年增长率） (2025-2032)

• 市场概况
• 静态影像
• 影像

图片库市场规模（按内容类型和复合年增长率） (2025-2032)

• 市场概况
• 照片
• 插图和向量图
• 影片影像
• 音讯片段

图片库市场规模（按许可模式和复合年增长率） (2025-2032)

• 市场概况
• 免版税 (RF)
• 权利管理 (RM)

图片库市场规模（依主题及类别）及复合年增长率（2025-2032）

• 市场概况
• 商业和金融
• 自然与野生动物
• 人与生活方式
• 医疗保健和医药
• 科技

图片库存市场规模（依品质及解析度）及复合年增长率（2025-2032）

• 市场概况
• 高解析度
• 低解析度

图片库市场规模（依内容提供者划分）及复合年增长率（2025-2032）

• 市场概况
• 微利图库
• 宏观股票机构

图片库市场规模（按使用者类型和复合年增长率） (2025-2032)

• 市场概况
• 个人
• 创新专业人士

图片市场规模（依新兴趋势和复合年增长率） (2025-2032)

• 市场概况
• 航空和无人机摄影
• 真实多样的表达
• 虚拟实境 (VR) 与扩增实境(AR)

图片库存市场规模（按应用划分）及复合年增长率（2025-2032）

• 市场概况
• 商业的
• 对于报导

各地区图片库市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Adobe Stock（USA）
• Key Developments
• Depositphotos（USA）
• Alamy（UK）
• Dreamstime（USA）
• 123RF（Malaysia）
• Fotolia（USA）
• Stocksy（Canada）
• Envato Elements（Australia）
• Storyblocks（USA）
• Canva（Australia）
• VectorStock（New Zealand）
• Picfair（UK）

结论和建议

Global Stock Images Market size was valued at USD 5.75 billion in 2023 and is poised to grow from USD 6.1 billion in 2024 to USD 9.71 billion by 2032, growing at a CAGR of 6.0% during the forecast period (2025-2032).

The global stock images market is experiencing significant growth, driven by the rising demand for stock photos in digital and social media advertising. The proliferation of smart devices and increased internet access has led to a surge in social media usage for marketing and customer engagement, as visuals enhance the appeal of posts and boost engagement rates. Furthermore, advancements in photographic technology are enabling photographers to tackle environmental challenges while improving image quality. A growing number of photographers are investing in high-tech equipment, including advanced lenses, cameras, and filters, and are exploring innovative styles such as drone photography and vibrant color schemes. This combination of factors is propelling the demand for stock images, positioning the market for continued expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Stock Images market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Stock Images Market Segments Analysis

Global Stock Images Market is segmented by Image Source, Product Type, Content Types, Licensing Models, Subject and Category, Quality and Resolution, Content Providers, User Type, Emerging Trends, Application and Region. Based on Image Source, the market is segmented into Macro Stock and Micro Stock. Based on Product Type, the market is segmented into Still Images and Footage. Based on Content Types, the market is segmented into Photographs, Illustrations and Vector Art, Video Footage and Audio Clips. Based on Licensing Models, the market is segmented into Royalty-Free (RF) and Rights-Managed (RM). Based on Subject and Category, the market is segmented into Business and Finance, Nature and Wildlife, People and Lifestyle, Healthcare and Medicine and Technology and Science. Based on Quality and Resolution, the market is segmented into High-Resolution and Low-Resolution. Based on Content Providers, the market is segmented into Microstock Agencies and Macrostock Agencies. Based on User Type, the market is segmented into Individuals and Creative Professionals. Based on Emerging Trends, the market is segmented into Aerial and Drone Photography, Authentic and Diverse Representation and Virtual Reality (VR) and Augmented Reality (AR). Based on Application, the market is segmented into Commercial and Editorial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Stock Images Market

The global stock images market is experiencing significant growth driven by the increasing demand for authentic stock photographs that depict real-life scenarios. Viewers are more influenced by genuine images rather than those generated through software or digital manipulation. As a result, the preference for high-quality inventory images that capture real moments is propelling the stock photography industry forward. This trend highlights the importance of authenticity in visual content, leading businesses and individuals to seek out images that resonate more deeply with audiences, ultimately shaping the dynamics of the market on an international scale.

Restraints in the Global Stock Images Market

The Global Stock Images market faces several significant constraints, including volatile financial markets and the emergence of alternative tensions. Additionally, the increasingly stringent regulatory landscape adds to the complexities that businesses must navigate. There is also growing pressure to integrate climate change considerations into financial decision-making processes, which compounds these challenges further. These factors create a multifaceted environment that can hinder market growth and operational efficiency within the industry, as companies must adapt to these evolving dynamics while striving to remain competitive and compliant in an intricate and often unpredictable marketplace.

Market Trends of the Global Stock Images Market

The global stock images market is experiencing robust growth, fueled by the escalating demand for virtual media campaigns and the advantages of licensed inventory images, particularly in the booming e-commerce sector. As businesses increasingly recognize the importance of high-quality visuals to enhance online presence, the market is thriving. However, the proliferation of creative and inventive free stock images presents a challenge, potentially hindering market expansion. Nevertheless, the rising internet penetration rates in both advanced and developing economies, coupled with ongoing technological advancements, are expected to create lucrative opportunities for the stock images market, driving continued growth over the forecast period.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Patent Analysis

Global Stock Images Market Size by Image Source & CAGR (2025-2032)

• Market Overview
• Macro Stock
• Micro Stock

Global Stock Images Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Still Images
• Footage

Global Stock Images Market Size by Content Types & CAGR (2025-2032)

• Market Overview
• Photographs
• Illustrations and Vector Art
• Video Footage
• Audio Clips

Global Stock Images Market Size by Licensing Models & CAGR (2025-2032)

• Market Overview
• Royalty-Free (RF)
• Rights-Managed (RM)

Global Stock Images Market Size by Subject and Category & CAGR (2025-2032)

• Market Overview
• Business and Finance
• Nature and Wildlife
• People and Lifestyle
• Healthcare and Medicine
• Technology and Science

Global Stock Images Market Size by Quality and Resolution & CAGR (2025-2032)

• Market Overview
• High-Resolution
• Low-Resolution

Global Stock Images Market Size by Content Providers & CAGR (2025-2032)

• Market Overview
• Microstock Agencies
• Macrostock Agencies

Global Stock Images Market Size by User Type & CAGR (2025-2032)

• Market Overview
• Individuals
• Creative Professionals

Global Stock Images Market Size by Emerging Trends & CAGR (2025-2032)

• Market Overview
• Aerial and Drone Photography
• Authentic and Diverse Representation
• Virtual Reality (VR) and Augmented Reality (AR)

Global Stock Images Market Size by Application & CAGR (2025-2032)

• Market Overview
• Commercial
• Editorial

Global Stock Images Market Size & CAGR (2025-2032)

• North America (Image Source, Product Type, Content Types, Licensing Models, Subject and Category, Quality and Resolution, Content Providers, User Type, Emerging Trends, Application)
  • US
  • Canada
• Europe (Image Source, Product Type, Content Types, Licensing Models, Subject and Category, Quality and Resolution, Content Providers, User Type, Emerging Trends, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Image Source, Product Type, Content Types, Licensing Models, Subject and Category, Quality and Resolution, Content Providers, User Type, Emerging Trends, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Image Source, Product Type, Content Types, Licensing Models, Subject and Category, Quality and Resolution, Content Providers, User Type, Emerging Trends, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Image Source, Product Type, Content Types, Licensing Models, Subject and Category, Quality and Resolution, Content Providers, User Type, Emerging Trends, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Adobe Stock (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
• Key Developments
• Depositphotos (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alamy (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dreamstime (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 123RF (Malaysia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fotolia (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stocksy (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Envato Elements (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Storyblocks (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Canva (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VectorStock (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Picfair (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations