2026 年至 2032 年按使用者类型、平台类型、垂直产业和地区分類的视讯市场

视讯市场评估 - 2026-2032

近年来，由于各行各业对高品质影像内容的需求不断增长，视讯素材市场显着成长。该市场服务于各种各样的用户，包括电影製作人、广告商、内容开发者和教育工作者，他们需要各种各样的影片剪辑来完成计划。 Shutterstock、Adobe Stock 和 Pond5 是行业领导者，拥有涵盖各种主题和类型的庞大影像库。对于希望提升视觉叙事能力的专业人士来说，影片素材已成为不可或缺的资源，无需进行昂贵且耗时的原创拍摄。预计这些因素将推动市场规模在 2024 年超过 59.9 亿美元，到 2032 年达到约 99.8 亿美元。

更高的视讯解析度和更快的网路速度等技术进步也推动了该产业的成长。如今，影片网站提供超高解析度（4K）甚至8K的影片片段，以满足日益增长的高品质需求。此外，社群媒体和数位行销的兴起也增加了对有趣且动态内容的需求，进一步刺激了库存影片市场的发展。不断增长的视讯片段需求将推动该市场在2026年至2032年间以8.75%的复合年增长率成长。

视讯市场定义/概述

素材是预先录製的素材，可供电影製作人、影片製作人和内容开发者授权使用。这些影片涵盖了从自然景观到城市景观等各种主题和场景，可用于补充影片计划，无需进行原始拍摄。素材可以快速提供高品质的视觉效果，从而节省时间和资源。

素材资源适应性强，可用于各种媒体计划。它们无需专业拍摄成本，即可提供专业品质，进而提升行销宣传活动、社群媒体贴文和广告的效果。电影製作人和影片开发者可以使用它们来製作幕后花絮、背景场景和视觉叙事。它们还可以用于教育影片、简报和网站设计，让您的观众保持参与并了解最新资讯。

影片素材有望改变内容开发方式，使其能够快速、经济高效地製作行销、教育和娱乐内容。包括广告和电影在内的众多行业都受益于高品质影像增强的故事叙事能力。随着人工智慧的进步，个人化、动态的素材影像将提升使用者体验，并成为创作者和企业的得力工具。

对影像内容不断增长的需求会推动视讯素材市场的发展吗？

影像素材需求的不断增长无疑是库存视讯市场的主要驱动力。随着数位平台的激增以及消费者越来越青睐基于影片的沟通方式，各种规模的企业都意识到，拥有引人入胜、能够有效吸引观众的图像至关重要。

视觉内容（包括影片）对于增强故事情节、清晰地传达概念以及在海量的数位内容中吸引受众注意力至关重要。企业在各种场合广泛使用库存视频，包括行销宣传活动、社交媒体贴文、网站、简报和数位学习模组。与自行创作内容相比，库存影片对许多组织来说是更方便、更经济的选择。

全球向远端工作和虚拟通讯的转变正在推动对数位内容（尤其是有助于有效线上互动和协作的素材）的需求。

随着技术提升视讯品质和可访问性，以及越来越多的平台将视讯融入用户体验，对多样化、高品质库存视讯素材的需求预计将持续成长。这一发展趋势为库存视讯公司和创作者创造了巨大的机会，使他们能够提供创新服务，并根据全球企业和消费者不断变化的需求实现成长。因此，不断增长的影像内容需求是推动库存视讯市场稳步扩张的关键因素。

日益增多的版权和授权问题是否会阻碍视讯素材市场的发展？

对版权和许可日益增长的担忧可能会阻碍库存影片市场的扩张。随着对影像内容的需求不断增长，保持法规和保护智慧财产权的需求也日益增长。

最迫切的问题之一是版权材料的非法使用。为了避免法律问题，素材库机构必须仔细审查其所提供内容的所有者和许可权。同样，使用素材库的组织和製作人必须遵守​​授权条款，以避免侵犯版权，否则可能导致代价高昂的诉讼和声誉损害。

再加上世界各地版权法的复杂性和各州法规的差异，国际库存影片公司必须遵守许多法律规范，这可能会耗费大量时间且成本高昂。

深度造假和人工智慧生成材料等新兴技术引发了严重的版权问题，在这个不断变化的世界中，确保资讯的原创性和合法许可变得越来越重要。

儘管存在这些障碍，但积极主动的措施，例如强有力的版权教育、清晰的授权合约以及用于追踪和监控内容使用情况的技术工具，有助于降低风险。此外，产业相关人员、法律专家和政策制定者之间的合作，加快版权流程并加强执法力度，对于维护视讯素材市场的成长和完整性至关重要。

因此，儘管存在版权和许可挑战，但有效管理这些问题可以保护市场并支持影像内容创作和传播的持续创新和扩展。

目录

第一章 引言

• 市场定义
• 市场区隔
• 调查方法

第二章执行摘要

• 主要发现
• 市场概览
• 市集亮点

第三章市场概述

• 市场规模和成长潜力
• 市场趋势
• 市场驱动因素
• 市场限制
• 市场机会
• 波特五力分析

第四章 视讯市场按使用者类型

• 个人创作者
• 小型企业
• 大型组织
• 教育机构

第五章 依平台类型分類的视讯市场

• 视讯代理
• 使用者生成内容平台

第六章 按行业垂直分類的视讯市场

• 媒体和娱乐
• 企业和商业
• 教育
• 医疗保健和医学

第七章区域分析

• 北美洲
• 美国
• 加拿大
• 墨西哥
• 欧洲
• 英国
• 德国
• 法国
• 义大利
• 亚太地区
• 中国
• 日本
• 印度
• 澳洲
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 中东和非洲
• 南非
• 沙乌地阿拉伯
• 阿拉伯聯合大公国

第八章市场动态

• 市场驱动因素
• 市场限制
• 市场机会
• COVID-19 市场影响

第九章 竞争态势

• 主要企业
• 市场占有率分析

第十章 公司简介

• Shutterstock, Inc.
• Adobe Inc.
• Getty Images, Inc.
• Pond5, Inc.
• iStock
• VideoBlocks
• Storyblocks, Inc.
• Dissolve, Inc.
• Depositphotos, Inc.
• MotionElements Pte. Ltd.

第十一章 市场展望与机会

• 新兴技术
• 未来市场趋势
• 投资机会

第十二章 附录

• 简称列表
• 来源和参考文献

Stock Video Market Valuation - 2026-2032

The Stock Video Market is growing significantly in recent years, due to rising demand for high-quality visual content across a wide range of businesses. This market serves a diversified set of users, including filmmakers, advertisers, content developers and educators who need a variety of video clips for their projects. Shutterstock, Adobe Stock and Pond5 are industry leaders, with huge footage libraries spanning a wide range of themes and genres. Stock videos have become an indispensable resource for professionals seeking to improve their visual storytelling without the need for expensive and time-consuming original shoots. These factors are likely to enable the market size surpass USD 5.99 Billion valued in 2024 to reach a valuation of around USD 9.98 Billion by 2032.

Technological advancements, such as higher video resolution and quicker internet speeds have also helped to drive industry growth. Stock video sites now offer clips in ultra-high resolution (4K) and even 8K meeting the growing demand for premium quality. Furthermore, the advent of social media and digital marketing is raising the demand for interesting and dynamic content, further propelling the Stock Video Market. The rising demand for Stock Video is enabling the market grow at a CAGR of 8.75% from 2026 to 2032.

Stock Video Market: Definition/ Overview

Stock video is pre-recorded material available for license to filmmakers, video producers and content developers. These movies include a wide range of subjects and scenarios, from natural scenes to urban landscapes and are utilized to supplement video projects without requiring original filming. Stock videos save time and resources by providing high-quality visuals quickly.

Stock video assets are adaptable and can be utilized in a variety of media projects. They improve marketing campaigns, social media postings and advertising by providing professional quality without the cost of specialized shoots. Filmmakers and video developers use them for B-roll, background scenes and visual storytelling. They can also be used in educational videos, presentations and website designs to interest and inform viewers.

Stock video offers the potential to transform content development by allowing for quick, cost-effective production in marketing, education and entertainment. It benefits a wide range of industries, including advertising and movies by strengthening storytelling with high-quality images. As AI progresses, personalized and dynamic stock footage will enhance user experiences making it a useful tool for both creators and corporations.

Will Increasing Demand for Visual Content Drive the Stock Video Market?

The growing need for visual material is definitely a key driver of the Stock Video Market. As digital platforms increase and consumers prefer video-based communication, businesses of all sizes recognize the importance of appealing images in engaging their audiences effectively.

Visual content, including stock videos is critical for improving storytelling, delivering concepts clearly and catching audience attention amidst a sea of digital content. Businesses utilize stock videos extensively in a variety of settings, including marketing campaigns, social media posts, websites, presentations and e-learning modules. When opposed to creating unique content, stock video is a more convenient and cost-effective option for many organizations.

The global shift toward remote work and virtual communication is driving demand for digital content, especially stock movies, to promote effective online interactions and collaborations.

As technology improves video quality and accessibility and more platforms incorporate video into their user experiences, the demand for diverse and high-quality stock video material is projected to rise. This development creates huge opportunity for stock video companies and creators to innovate and grow their offerings in response to the changing needs of businesses and consumers throughout the world. As such, rising demand for visual content is a key component driving the Stock Video Market's steady expansion.

Will Increasing Copyright and Licensing Issues Hamper the Stock Video Market?

Increasing copyright and licensing concerns can impede the expansion of the Stock Video Market. As the demand for visual content grows, so does the need of maintaining legal compliance and protecting intellectual property rights.

One of the most pressing concerns is the unlawful usage of copyrighted material. To prevent legal ramifications, stock video agencies must painstakingly verify the ownership and licensing rights of the content they supply. Similarly, organizations and producers using stock movies must follow license terms to avoid copyright infringement, which can result in costly lawsuits and reputational harm.

Furthermore, the complexities of worldwide copyright laws and varying restrictions across states add another layer of difficulty. International stock video firms have to traverse numerous regulatory frameworks, which can be time-consuming and costly.

Emerging technologies such as deepfakes and AI-generated material pose significant copyright concerns. In this changing world, it is increasingly important to ensure that information is original and legally licensed.

Despite these hurdles, proactive steps such as strong copyright education, explicit license agreements and technical tools for tracking and monitoring content usage can help to reduce hazards. Furthermore, cooperation among industry players, legal experts and politicians to expedite copyright processes and improve enforcement methods are critical for the Stock Video Market's growth and integrity.

Thus, while copyright and license concerns pose challenges, effectively managing these issues may protect the market and support continuous innovation and expansion in visual content creation and dissemination.

Category-Wise Acumens

Will Increasing Demand for High-Quality Footage Drive the User Type Segment?

The growing demand for high-quality footage by individual creators is bolstering the growth of Stock Video Market. This tendency is especially visible in business and large organizations, which demand a consistent flow of professional-grade material for a variety of reasons such as marketing, advertising, training and corporate communications. As these firms attempt to maintain a competitive edge and improve their brand image, the importance of visually appealing and engaging content grows.

Individual artists, like YouTubers, freelancers and small company owners are also seeing an increase in demand for high-quality footage. As content creation becomes more accessible and competitive, these users look for stock video to elevate their projects and help them stand out in crowded digital environments.

Individual artists may now create professional-looking video without investing heavily in equipment and production resources because to the availability of high-quality, low-cost stock footage.

Educational institutions also profit from this trend. With the growth of e-learning and online education, there is a greater demand for compelling, high-quality video content to supplement virtual classrooms and instructional materials. Stock film can help instructors generate appealing educational content more efficiently.

Overall, the rising need for high-quality footage is boosting the stock video industry across all user types, especially individual creators; thereby, enabling the region dominate the market.

Will Increasing Demand for Professional Content for Diverse Industries Drive the Platform Type?

The growing need for professional content across a variety of businesses is boosting platform types in the Stock Video Market. Stock video organizations, which specialize in curating and distributing high-quality, professionally produced material are seeing rising demand and use. It is such applications that are projected to allow the segment retain its dominance in the market. Industries such as advertising, media production, education and corporate communications rely largely on these organizations to provide visually appealing content that meets their specific requirements and standards.

Stock video agencies provide various benefits over user-generated content platforms in terms of quality, dependability, and license. Businesses and organizations favor these firms because they regularly offer professional-quality material that enhances rather than detracts from their brand's image and messaging. Additionally, agencies frequently provide a broader range of film classifications and hems, catering to diverse industry requirements and creative visions.

While user-generated content sites contribute to the stock video industry by delivering more economical and often niche-specific material, they may not always match the demanding quality and licensing standards of larger corporations and sectors. As the demand for polished, professional material grows in sectors such as advertising and education, stock video firms are well-positioned to profit on this trend by increasing their services and enhancing accessibility to meet the needs of a wide range of industries. This segment is expected to witness rapid growth over the forecast period.

Country/Region-wise Acumens

Will Increasing Robust Digital Marketing Industry Drive the Market in North America?

The growing strength of the digital marketing business in North America is propelling the market. As organizations prioritize digital platforms for marketing and communication, there is a rising need for high-quality visual content, such as stock videos. North America with its advanced digital infrastructure, major advertising agencies and countless media production companies, is likely to lead it's the way in consuming and generating such content.

Engaging images are critical in digital marketing because they catch and hold audience attention across multiple platforms such as social media, websites and digital adverts. Stock videos play an important part in this ecosystem since they provide ready-made, professionally produced content that boosts storytelling and brand messaging effectively.

Due to its technological and innovative leadership, North America will continue to be a hub for content development and dissemination. Major cities like Los Angeles, New York and San Francisco house several creative agencies, studios and IT enterprises that contribute significantly to the Stock Video Market's growth.

As digital marketing budgets grow and businesses seek to differentiate themselves in competitive online environments, the demand for diverse and high-quality stock video content in North America is expected to increase further, cementing the region's position as a global market leader.

Will Rising Number of Content Creators and Businesses Adopting Video Content Drive the Asia Pacific Region?

The growing number of content creators and businesses using video content is propelling the Asia-Pacific region, making it a key growth sector in the worldwide Stock Video Market. As digitization advances in countries such as China, India, Japan, South Korea and Southeast Asia, there is a noticeable move toward video as the preferred medium of communication, marketing and entertainment. Asia-Pacific's strong economic expansion, along with rising internet penetration and smartphone adoption rates, have culminated in a large audience for digital content consumption. Businesses are understanding the power of video in engaging audiences and are increasingly using it into their marketing plans to reach and interact with customers in meaningful ways. The region's robust start-up economy and developing creative industries are spawning a new generation of content creators who are generating high-quality videos for different reasons, including social media, e-learning and corporate communication.

Also, cultural variety in Asia-Pacific provides unique potential for stock video companies to respond to specific content needs, accelerating market growth. China and India, with their large populations and increasing middle class are fueling demand for both domestic and foreign video programming.

Overall, as more businesses and creators in Asia-Pacific adopt video as a strong communication tool, the region's Stock Video Market is expected to grow significantly, providing major potential for both industry players and investors.

Competitive Landscape

The Stock Video Market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support. The organizations are focusing on innovating their product line to serve the vast population in diverse regions.

Some of the prominent players operating in the Stock Video Market include

Shutterstock, Inc., Adobe, Inc., Getty Images, Inc., Ponds, Inc., iStock (by Getty Images), VideoBlocks, Storyblocks, Inc., Dissolve, Inc., Depositphotos, Inc., MotionElements Pte. Ltd.

Latest Developments

• In June 2018, Shutterstock partnered with Dronebase, Inc. to expand its video collection with professional quality 4K aerial footage.
• In May 2018, Shutterstock partnered with IBM Watson Content Hub to simplify media campaign creation. This relationship offers users in-platform access to professional photos, video clips, and music tracks, transforming content creation.

Stock Video Market, By Category

• User Type
• Individual Creators
• Small & Medium Enterprises
• Large Organizations
• Educational Institutions
• Platform Type
• Stock Video Agencies
• User-Generated Content Platforms
• Vertical Industries
• Media and Entertainment
• Corporate and Business
• Education
• Healthcare and Medical
• Geography
• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Stock Video Market, By User Type

• Individual Creators
• Small & Medium Enterprises
• Large Organizations
• Educational Institutions

5. Stock Video Market, By Platform Type

• Stock Video Agencies
• User-Generated Content Platforms

6. Stock Video Market, By Vertical Industries

• Media and entertainment
• Corporate and Business
• Education
• Healthcare and Medical

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Shutterstock, Inc.
• Adobe Inc.
• Getty Images, Inc.
• Pond5, Inc.
• iStock
• VideoBlocks
• Storyblocks, Inc.
• Dissolve, Inc.
• Depositphotos, Inc.
• MotionElements Pte. Ltd.

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References