策略咨询市场规模、份额和成长分析（按服务、垂直行业和地区）- 2025 年至 2032 年行业预测

全球策略咨询市场规模预计到 2023 年将达到 486.6 亿美元，并从 2024 年的 520.2 亿美元成长到 2032 年的 887.1 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.9%。

全球策略咨询市场正在经历由技术进步、不断变化的客户需求和新的经营模式推动的重大变革时期时期。越来越多的企业开始寻求策略顾问的帮助，以应对激烈的竞争中的复杂局面并实现永续成长。快速数位化推动了对人工智慧、机器学习和物联网专业知识的需求，使得专门从事数位策略和资料分析的公司备受追捧。商业全球化使得跨国业务变得更加复杂，促使企业寻求有关市场进入、供应链优化和地缘政治风险管理的策略建议。此外，相关人员更加重视永续性和ESG因素，鼓励企业在该领域提供客製化服务。竞争格局包括麦肯锡等大型公司和提供专业化、灵活解决方案的精品公司，市场需要创新和适应性。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

策略咨询市场规模（依服务及复合年增长率） (2025-2032)

• 市场概况
• 合併和收购
• 企业策略
• 改变经营模式
• 经济政策
• 组织策略

策略咨询市场规模及复合年增长率（2025-2032）

• 市场概况
• 大型企业
• 中小型企业

策略咨询市场规模（依垂直产业划分）及复合年增长率（2025-2032 年）

• 市场概况
• 资讯科技和通讯
• BFSI
• 能源和公共
• 医疗保健和製药
• 製造业
• 政府和公共部门
• 零售与电子商务
• 其他的

策略咨询市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Accenture plc（Ireland）
• Capgemini SE（France）
• Infosys Limited（India）
• Tata Consultancy Services Limited（India）
• Cognizant Technology Solutions Corporation（USA）
• HCL Technologies Limited（India）
• Wipro Limited（India）
• IBM Corporation（USA）
• Deloitte Consulting LLP（USA）
• PricewaterhouseCoopers（PwC）Advisory Services（UK）
• Ernst & Young（EY）Advisory Services（UK）
• KPMG International Cooperative（Netherlands）
• Atos SE（France）
• Fujitsu Limited（Japan）
• NTT Data Corporation（Japan）
• SAP SE（Germany）
• Oracle Corporation（USA）
• Booz Allen Hamilton Holding Corporation（USA）

结论和建议

Global Strategy Consulting Market size was valued at USD 48.66 billion in 2023 and is poised to grow from USD 52.02 billion in 2024 to USD 88.71 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

The global strategy consulting market is undergoing significant transformation driven by technological advancements, evolving client needs, and new business models. Firms are increasingly relying on strategy consultants to navigate complexities and foster sustainable growth amidst fierce competition. Rapid digitalization has heightened demand for expertise in artificial intelligence, machine learning, and IoT, making firms that specialize in digital strategy and data analytics highly sought after. The globalization of business has further complicated cross-border operations, prompting companies to seek strategic advice on market entry, supply chain optimization, and geopolitical risk management. Additionally, stakeholders emphasize sustainability and ESG factors, leading firms to offer tailored services in this area. The competitive landscape features established giants like McKinsey and boutique firms that provide specialized, agile solutions, shaping a market poised for innovation and adaptability.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Strategy Consulting market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Strategy Consulting Market Segments Analysis

Global Strategy Consulting Market is segmented by Services, Size, Vertical and Region. Based on Services, the market is segmented into Mergers & Acquisitions, Corporate Strategy, Business Model Transformation, Economic Policy and Organizational Strategy. Based on Size, the market is segmented into Large Enterprise and Small & Medium Enterprise. Based on Vertical, the market is segmented into IT and Telecom, BFSI, Energy and Utilities, Healthcare and Pharma, Manufacturing, Government and Public Sector, Retail and Ecommerce and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Strategy Consulting Market

The primary driving force behind the swift evolution of the global strategy consulting market is the accelerated digital transformation occurring across diverse industries. Organizations are increasingly integrating cutting-edge technologies like artificial intelligence, big data analytics, cloud computing, and the Internet of Things to enhance operational efficiency, optimize processes, and secure competitive advantages. As a result, there is a growing need for external expertise to navigate the complexities associated with digitalization, leading to an uptick in demand for consulting services. Strategy consultants play a pivotal role in helping organizations formulate and execute digital strategies, identify growth opportunities, mitigate risks, and tackle technological challenges, underlining the sustained need for consulting expertise in an increasingly digital landscape.

Restraints in the Global Strategy Consulting Market

Cost issues pose a significant challenge for many organizations looking to leverage strategy consulting services, particularly small and medium-sized enterprises (SMEs) and startups. The high consulting fees can deter these companies, as not all possess the financial means to hire top-tier firms for strategic guidance. Economic downturns further exacerbate budget constraints, compelling businesses to cut back on expenses, which often includes non-essential consulting services. Additionally, some organizations may view these fees as an unnecessary burden rather than a beneficial investment, especially when the outcomes of consulting efforts are not immediately evident. Consequently, financial considerations play a crucial role in shaping the strategy consulting market, particularly among clients sensitive to pricing.

Market Trends of the Global Strategy Consulting Market

The Global Strategy Consulting market is increasingly shaped by the emphasis on sustainability and Environmental, Social, and Governance (ESG) strategies. With a growing imperative from stakeholders-ranging from investors to regulators-organizations are compelled to integrate sustainable practices into their core operations. This has led to an uptick in demand for consulting firms to develop comprehensive ESG roadmaps, establish sustainability goals, and enhance reporting mechanisms. The rising trend of sustainable investing further propels companies to seek expert guidance, ensuring alignment with evolving ESG criteria while managing reputational risks and leveraging opportunities within the emerging green economy. Consequently, the integration of sustainability into corporate strategy stands as a pivotal trend driving the consulting sector forward.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Strategy Consulting Market Size by Services & CAGR (2025-2032)

• Market Overview
• Mergers & Acquisitions
• Corporate Strategy
• Business Model Transformation
• Economic Policy
• Organizational Strategy

Global Strategy Consulting Market Size by Size & CAGR (2025-2032)

• Market Overview
• Large Enterprise
• Small & Medium Enterprise

Global Strategy Consulting Market Size by Vertical & CAGR (2025-2032)

• Market Overview
• IT and Telecom
• BFSI
• Energy and Utilities
• Healthcare and Pharma
• Manufacturing
• Government and Public Sector
• Retail and Ecommerce
• Others

Global Strategy Consulting Market Size & CAGR (2025-2032)

• North America (Services, Size, Vertical)
  • US
  • Canada
• Europe (Services, Size, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Services, Size, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Services, Size, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Services, Size, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Accenture plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Capgemini SE (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infosys Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Consultancy Services Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cognizant Technology Solutions Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HCL Technologies Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wipro Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Deloitte Consulting LLP (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PricewaterhouseCoopers (PwC) Advisory Services (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ernst & Young (EY) Advisory Services (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KPMG International Cooperative (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Atos SE (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fujitsu Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NTT Data Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Booz Allen Hamilton Holding Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations