保险分析市场规模、份额和成长分析（按部署模式、组件、应用、最终用户和地区）- 产业预测 2025-2032

2023 年全球保险分析市场规模价值 141 亿美元，预计将从 2024 年的 156.8 亿美元成长到 2032 年的 366.6 亿美元，预测期内（2025-2032 年）的复合年增长率为 11.2%。

全面化、个人化服务需求推动了先进保险技术的采用，迫使保险公司全天候提供线上报价和客製化解决方案。这一趋势加剧了产业竞争，同时也刺激了保险分析的发展。然而，最近对 68 家 EMEA 保险公司的调查显示，85-90% 的保险公司缺乏投资资料分析的强大财务基础。保险公司越来越多地被要求快速创新以保持竞争力，这推动了对强大资料分析能力的需求。随着美国人寿保险公司提高承保流程的自动化程度并鼓励更多的人寿保险在线投保，美国保险分析市场预计将在未来几年呈现成长轨迹。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 技术进步
• 监管格局
• 专利分析

保险分析市场规模（依实施模式和复合年增长率） (2025-2032)

• 市场概况
• 云
• 本地

保险分析市场规模（按组成部分和复合年增长率） (2025-2032)

• 市场概况
• 软体
• 硬体
• 服务

保险分析市场规模（按应用和复合年增长率） (2025-2032)

• 市场概况
• 投诉管理
• 风险管理
• 客户分析
• 诈欺侦测
• 价格优化
• 销售与行销
• 承保
• 监理合规性
• 其他的

保险分析市场规模（按最终用户和复合年增长率） (2025-2032)

• 市场概况
• 人寿和健康保险
• 产物保险
• 再保险
• 政府

保险分析市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• IBM（USA）
• SAS Institute Inc.（USA）
• Accenture（Ireland）
• Oracle Corporation（USA）
• SAP SE（Germany）
• Microsoft Corporation（USA）
• Guidewire Software, Inc.（USA）
• LexisNexis Risk Solutions（USA）
• CoreLogic（USA）
• Aon plc（Ireland）
• Willis Towers Watson（UK）
• Swiss Re（Switzerland）
• Munich Re（Germany）
• TIBCO Software Inc.（USA）
• Teradata Corporation（USA）
• Salesforce（USA）
• Pegasystems Inc.（USA）
• Pitney Bowes Inc.（USA）

结论和建议

Global Insurance Analytics Market size was valued at USD 14.1 billion in 2023 and is poised to grow from USD 15.68 billion in 2024 to USD 36.66 billion by 2032, growing at a CAGR of 11.2% during the forecast period (2025-2032).

The adoption of advanced insurance technologies is driven by the demand for integrated and personalized services, compelling insurers to offer online quotes and customized solutions around-the-clock. This trend intensifies competition within the industry while simultaneously propelling the growth of insurance analytics. However, a recent study of 68 EMEA insurance firms reveals that 85 to 90% lack a strong economic foundation for investing in data analytics, as they face various obstacles preventing them from leveraging its full potential. Insurers are increasingly pressured to innovate swiftly to maintain a competitive edge, underscoring the need for robust data analytics capabilities. In the US, life insurers have enhanced automated underwriting processes, further facilitating online life insurance purchases, which supports the expected growth trajectory of the US insurance analytics market in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Insurance Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Insurance Analytics Market Segments Analysis

Global Insurance Analytics Market is segmented by Deployment Model, Component, Application, End-User and region. Based on Deployment Model, the market is segmented into Cloud and On-premise. Based on Component, the market is segmented into Software, Hardware and Services. Based on Application, the market is segmented into Claims Management, Risk Management, Customer Analytics, Fraud Detection, Pricing Optimization, Sales & Marketing, Underwriting, Regulatory Compliance and Others. Based on End-User, the market is segmented into Life & Health Insurance, Property & Casualty Insurance, Reinsurance and Government. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Insurance Analytics Market

The Global Insurance Analytics market is being significantly driven by the growing recognition among insurers of the importance of data analytics in enhancing decision-making processes. By utilizing sophisticated analytics methodologies, insurance companies can uncover crucial insights related to customer behavior, assess risk more accurately, detect fraudulent activities, and optimize pricing strategies. This rising demand for data-informed decision-making is propelling the widespread implementation of insurance analytics solutions, as firms seek to improve their operational efficiency and competitive edge in the market. Consequently, the reliance on analytics within the insurance sector is fostering an environment conducive to innovation and informed strategic planning.

Restraints in the Global Insurance Analytics Market

The Global Insurance Analytics market is hindered by several significant challenges, particularly those related to data management and integration. Insurance companies struggle to effectively consolidate data from diverse sources, which may include outdated legacy systems, external providers, and various third-party data feeds. Such difficulties can result in inaccurate or incomplete datasets, ultimately compromising the reliability of analytics solutions. This, in turn, can lead to misguided insights and poor decision-making regarding risk assessment and pricing. Consequently, issues related to data quality and the intricate nature of data integration present substantial barriers to the successful adoption and implementation of insurance analytics tools.

Market Trends of the Global Insurance Analytics Market

The Global Insurance Analytics market is witnessing a significant trend towards the adoption of advanced analytics techniques, including machine learning, artificial intelligence, natural language processing, and predictive modeling. This technological shift empowers insurance companies to harness vast amounts of data, facilitating enhanced insights, process automation, and informed decision-making. As insurers integrate these sophisticated methods into their operations, they are not only transforming traditional practices but also significantly improving customer experience. This evolution underscores an ongoing commitment to innovation and efficiency, positioning advanced analytics as a critical component in the evolution of the insurance industry, driving competitive advantage and sustainable growth.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technology Advancement
• Regulatory Landscape
• Patent Analysis

Global Insurance Analytics Market Size by Deployment Model & CAGR (2025-2032)

• Market Overview
• Cloud
• On-premise

Global Insurance Analytics Market Size by Component & CAGR (2025-2032)

• Market Overview
• Software
• Hardware
• Services

Global Insurance Analytics Market Size by Application & CAGR (2025-2032)

• Market Overview
• Claims Management
• Risk Management
• Customer Analytics
• Fraud Detection
• Pricing Optimization
• Sales & Marketing
• Underwriting
• Regulatory Compliance
• Others

Global Insurance Analytics Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Life & Health Insurance
• Property & Casualty Insurance
• Reinsurance
• Government

Global Insurance Analytics Market Size & CAGR (2025-2032)

• North America (Deployment Model, Component, Application, End-User)
  • US
  • Canada
• Europe (Deployment Model, Component, Application, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Deployment Model, Component, Application, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Deployment Model, Component, Application, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Deployment Model, Component, Application, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• IBM (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accenture (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Guidewire Software, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LexisNexis Risk Solutions (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CoreLogic (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aon plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Willis Towers Watson (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swiss Re (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Munich Re (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TIBCO Software Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teradata Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pegasystems Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pitney Bowes Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations