广播设备市场规模、份额和成长分析（按类型、技术、频率、应用和地区）- 2025-2032 年产业预测

预计到 2023 年广播设备市场规模将达到 55.4 亿美元，从 2024 年的 58.3 亿美元成长到 2032 年的 83.8 亿美元，预测期内（2025-2032 年）的复合年增长率为 5.3%。

受高品质内容需求不断增长和数位媒体平台快速扩张的推动，全球广播设备市场正在经历显着增长。影像製作、内容传送和广播基础设施的技术进步是这一市场扩张的主要亮点，其特点是采用先进的摄影机、影像伺服器、编码器和传输。世界各国均处于从类比广播向数位广播的过渡阶段，以提高讯号品质、优化频宽、提供更广泛的频道和服务。然而，市场面临的挑战包括监管复杂性、高昂的前期成本以及需要不断创新以跟上不断发展的技术。应对这些挑战对于这个充满活力的行业保持成长至关重要。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析与影响
  • 竞争对手之间的竞争
  • 替代品的威胁
  • 买家的议价能力
  • 新进入者的威胁
  • 供应商的议价能力

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 技术进步
• 监管格局
• 价值链分析
• 案例研究分析
• 客户和购买标准分析
• PESTEL 分析
• 宏观经济指标
• 市场吸引力指数
• 定价分析

广播设备市场规模（按类型和复合年增长率）（2025-2032）

• 市场概况
• 抛物面天线
• 扩大机
• 转变
• 编码器
• 影像伺服器
• 发送器/中继器
• 调变
• 电源控制系统
• 其他的

广播设备市场规模（依技术及复合年增长率） (2025-2032)

• 市场概况
• 类比广播
• 数位广播

广播设备市场规模（按频率和复合年增长率）（2025-2032）

• 市场概况
• 低的
• 中等的
• 高的

广播设备市场规模（按应用划分）及复合年增长率（2025-2032）

• 市场概况
• 无线电调变
  • 调变
  • 调变
• 电视机
  • 直接广播卫星 (DBS)
  • 地面电波电视
  • 有线电视
  • IPTV

广播设备市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 西班牙
  • 法国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2021-2023 年）

主要企业简介

• Cisco Systems, Inc.（United States）
• Ericsson AB（Sweden）
• Harmonic Inc.（United States）
• Evertz Microsystems Ltd.（Canada）
• Grass Valley（Canada）
• Atomos（Australia）
• Sencore（United States）
• BirdDog（Australia）
• Chyron（United States）
• ETL Systems Ltd.（United Kingdom）
• Adtec Digital（United States）
• Artel Video Systems（United States）
• Ai-Media（Australia）
• Global Invacom Group Limited（Singapore）
• Eletec Broadcast Telecom SARL（France）
• EVS Broadcast Equipment（Belgium）
• Bittree（United States）
• ACORDE Technologies SA（Spain）
• ARRIS International Plc.（United States）
• AvL Technologies Inc.（United States）

结论和建议

Broadcasting Equipment Market size was valued at USD 5.54 Billion in 2023 and is poised to grow from USD 5.83 Billion in 2024 to USD 8.38 Billion by 2032, growing at a CAGR of 5.3% during the forecast period (2025-2032).

The global Broadcasting Equipment Market is experiencing significant growth, fueled by rising demand for high-quality content and the rapid expansion of digital media platforms. Technological advancements in video production, content delivery, and broadcasting infrastructure are key drivers of this expansion, highlighted by the adoption of advanced cameras, video servers, encoders, and transmission equipment. Countries worldwide are transitioning from analog to digital broadcasting to enhance signal quality, optimize spectrum use, and provide a broader range of channels and services. However, the market faces challenges such as regulatory complexities, high upfront costs, and the necessity for ongoing innovations to keep pace with evolving technologies. Addressing these challenges will be essential for sustaining growth in this dynamic industry.

Top-down and bottom-up approaches were used to estimate and validate the size of the Broadcasting Equipment market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Broadcasting Equipment Market Segments Analysis

Global Broadcasting Equipment Market is segmented by Type, Technology, Frequency, Application and region. Based on Type, the market is segmented into Dish Antennas, Amplifiers, Switches, Encoders, Video Servers, Transmitters/ Repeaters, Modulators, Power Control Systems, Others. Based on Technology, the market is segmented into Analog Broadcasting, Digital Broadcasting. Based on Frequency, the market is segmented into Low, Medium, High. Based on Application, the market is segmented into Radio Modulation (Amplitude Modulation, Frequency Modulation), Television (Direct Broadcasting Satellites (DBS), Terrestrial Televisions, Cable Televisions, IPTV. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Broadcasting Equipment Market

The ongoing advancements in technology play a crucial role in driving the Broadcasting Equipment market, as the industry experiences constant improvements in cameras, servers, encoders, and various other devices that enhance content production and transmission. Additionally, the shift from analog to digital broadcasting serves as another significant driver, marked by improved signal quality, increased spectrum efficiency, and a wider array of available channels and services. These developments not only facilitate better viewing experiences but also expand the potential for content creators, thereby fuel growth and innovation within the broadcasting landscape.

Restraints in the Broadcasting Equipment Market

A significant restraint in the broadcasting equipment market is the substantial initial investment required to acquire and implement advanced broadcasting technologies. This financial barrier can deter potential market entrants and existing players looking to upgrade their capabilities. Additionally, the intricate regulatory frameworks in various regions further complicate matters, creating challenges in compliance that market participants must navigate. These complexities not only add to operational costs but also create uncertainty, making it difficult for companies to plan and invest effectively. As a result, these factors collectively hinder the growth and evolution of the broadcasting equipment sector.

Market Trends of the Broadcasting Equipment Market

The Broadcasting Equipment market is experiencing a significant shift driven by the rising adoption of cloud-based solutions, which are revolutionizing content storage, processing, and distribution. This trend offers broadcasters enhanced flexibility, scalability, and cost-effectiveness, leading to more efficient resource allocation and improved operational workflows. Additionally, the growth of Over-the-Top (OTT) services and online streaming platforms is further fueling the demand for advanced broadcasting equipment capable of supporting these digital distribution channels. As broadcasters increasingly pivot to these innovative technologies, the landscape is transforming, fostering investment in state-of-the-art equipment that aligns with evolving consumer preferences and content consumption patterns.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Technological Advancement
• Regulatory Landscape
• Value Chain Analysis
• Case Study Analysis
• Customer & Buying Criteria Analysis
• PESTEL Analysis
• Macro-Economic Indicators
• Market Attractiveness Index
• Pricing Analysis

Global Broadcasting Equipment Market Size by Type & CAGR (2025-2032)

• Market Overview
• Dish Antennas
• Amplifiers
• Switches
• Encoders
• Video Servers
• Transmitters/Repeaters
• Modulators
• Power Control Systems
• Others

Global Broadcasting Equipment Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Analog Broadcasting
• Digital Broadcasting

Global Broadcasting Equipment Market Size by Frequency & CAGR (2025-2032)

• Market Overview
• Low
• Medium
• High

Global Broadcasting Equipment Market Size by Application & CAGR (2025-2032)

• Market Overview
• Radio Modulation
  • Amplitude Modulation
  • Frequency Modulation
• Television
  • Direct Broadcasting Satellites (DBS)
  • Terrestrial Televisions
  • Cable Televisions
  • IPTV

Global Broadcasting Equipment Market Size & CAGR (2025-2032)

• North America, (Type, Technology, Frequency, Application)
  • US
  • Canada
• Europe, (Type, Technology, Frequency, Application)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Type, Technology, Frequency, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Type, Technology, Frequency, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Type, Technology, Frequency, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Cisco Systems, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ericsson AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harmonic Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Evertz Microsystems Ltd. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grass Valley (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Atomos (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sencore (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BirdDog (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chyron (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ETL Systems Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adtec Digital (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Artel Video Systems (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ai-Media (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Global Invacom Group Limited (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eletec Broadcast Telecom S.A.R.L (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EVS Broadcast Equipment (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bittree (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ACORDE Technologies S.A. (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ARRIS International Plc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AvL Technologies Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation