汽车订阅服务市场规模、份额和成长分析（按类型、服务类型、车辆类型、服务期限、应用和地区）- 产业预测 2025-2032

预计到 2023 年汽车订阅服务市场规模将达到 42.9 亿美元，并从 2024 年的 52 亿美元成长到 2032 年的 242.1 亿美元，预测期内（2025-2032 年）的复合年增长率为 21.2%。

截至 2023 年 10 月，灵活的行动解决方案市场持续蓬勃发展，这得益于汽车持有的下降，尤其是千禧世代的汽车拥有量。这种转变推动了车辆订阅量的成长和移动即即服务(MaaS) 选项的采用。传统的租赁和融资模式变得越来越繁琐，而尖峰时段的叫车服务限制以及长途旅行的高成本阻碍了其采用。相比之下，汽车订阅服务提供高度灵活的服务，期限从一个月到一年或更长时间不等，并且包括保险、维护和其他费用。由于能够根据个人喜好轻鬆切换车辆，预测期内已开发市场和新兴市场对此类适应性移动解决方案的需求预计将加速成长。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 监管格局
• 专利分析

汽车订阅服务市场规模（按类型和复合年增长率）（2025-2032）

• 市场概况
• 单一品牌
• 多个品牌

汽车订阅服务市场规模（按服务类型和复合年增长率） (2025-2032)

• 市场概况
• 车辆订阅
• 维护订阅
• 保险

汽车订阅服务市场规模（按车型和复合年增长率） (2025-2032)

• 市场概况
• 豪华轿车
  • ICE
  • EV
  • 杂交种
• 经济型轿车
  • ICE
  • EV
  • 杂交种

汽车订阅服务市场规模（按服务期限和复合年增长率） (2025-2032)

• 市场概况
• 短期
• 长期

汽车订阅服务市场规模（按应用和复合年增长率） (2025-2032)

• 市场概况
• 个人的
• 商业的
• 其他的

汽车订阅服务市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Cox Automotive（USA）
• Turo（USA）
• Sixt SE（Germany）
• Clutch Technologies（USA）
• Fair（USA）
• Flexdrive（USA）
• Porsche Passport（Germany）
• Care by Volvo（Sweden）
• Book by Cadillac（USA）
• Canvas（USA）
• DriveMyCar（Australia）
• Drover（UK）
• Hertz My Car（USA）
• Hyundai Subscription（South Korea）
• Mercedes-Benz Collection（Germany）
• Access by BMW（Germany）
• Audi Select（Germany）
• PrimeFlip（USA）
• Revolve（USA）
• Borrow（USA）

结论和建议

Automotive Subscription Services Market size was valued at USD 4.29 billion in 2023 and is poised to grow from USD 5.2 billion in 2024 to USD 24.21 billion by 2032, growing at a CAGR of 21.2% during the forecast period (2025-2032).

As of October 2023, the market for flexible mobility solutions continues to thrive, driven by diminishing car ownership, especially among millennials. This shift is propelling growth in vehicle subscriptions and the adoption of mobility-as-a-service (MaaS) options. Traditional leasing and financing models are increasingly seen as cumbersome, while limitations in ride-hailing services during peak times and the high costs of longer trips deter use. In contrast, vehicle subscription services offer exceptional flexibility, with terms ranging from a month to over a year and inclusive of insurance, maintenance, and other expenses. With the ability to switch vehicles easily according to personal preferences, the demand for these adaptable mobility solutions is expected to accelerate in both developed and emerging markets during the forecast period.

Top-down and bottom-up approaches were used to estimate and validate the size of the Automotive Subscription Services market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Automotive Subscription Services Market Segments Analysis

Global Automotive Subscription Services Market is segmented by Type, Service Type, Vehicle Type, Service Period, Application and region. Based on Type, the market is segmented into Single Brand and Multiple Brands. Based on Service Type, the market is segmented into Vehicle Subscription, Maintenance Subscription and Insurance Subscription. Based on Vehicle Type, the market is segmented into Luxury Vehicles, and Economy Vehicles. Based on Service Period, the market is segmented into Short-term and Long-term. Based on Application, the market is segmented into Personal, Commercial and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Automotive Subscription Services Market

The surge in popularity of automotive subscription services is largely fueled by urban millennials who prioritize access to vehicles rather than traditional ownership. This demographic values the flexibility and convenience that subscription models offer, enabling them to experience a diverse range of vehicles without the long-term commitment that comes with ownership. As a result, consumers are drawn to the adaptability and variety these services provide, reflecting a broader shift in preferences towards more modern, user-friendly transportation solutions. The desire for effortless mobility options aligns with the lifestyles of young professionals, making subscription services an attractive alternative in today's automotive market.

Restraints in the Automotive Subscription Services Market

The Automotive Subscription Services market faces a significant restraint due to the restricted availability of these services, which are often confined to specific urban or metropolitan regions. This limitation reduces accessibility for potential customers residing in rural or less densely populated areas, preventing them from taking advantage of the subscription model. As a result, the market's growth potential is hindered, as it cannot cater to a broader audience that includes individuals living outside major cities. This geographical limitation may deter customers who seek flexibility and convenience in vehicle access, further impacting overall market adoption and expansion.

Market Trends of the Automotive Subscription Services Market

The automotive subscription services market is witnessing significant momentum as original equipment manufacturers (OEMs) increasingly launch their own subscription models to foster customer loyalty and create fresh revenue streams. This trend enables manufacturers to engage customers more intimately by offering flexible ownership options, which cater to evolving consumer preferences for convenience and variety. As competition intensifies, OEMs are leveraging digital technologies to enhance user experience, streamline operations, and provide tailored packages that include maintenance and insurance. With increasing mobility solutions and a shift towards a more service-oriented market, automotive subscription services are poised for sustained growth, fundamentally reshaping traditional car ownership paradigms.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Patent Analysis

Global Automotive Subscription Services Market Size by Type & CAGR (2025-2032)

• Market Overview
• Single Brand
• Multiple Brands

Global Automotive Subscription Services Market Size by Service Type & CAGR (2025-2032)

• Market Overview
• Vehicle Subscription
• Maintenance Subscription
• Insurance Subscription

Global Automotive Subscription Services Market Size by Vehicle Type & CAGR (2025-2032)

• Market Overview
• Luxury Vehicles
  • ICE
  • EV
  • Hybrid
• Economy Vehicles
  • ICE
  • EV
  • Hybrid

Global Automotive Subscription Services Market Size by Service Period & CAGR (2025-2032)

• Market Overview
• Short-term
• Long-term

Global Automotive Subscription Services Market Size by Application & CAGR (2025-2032)

• Market Overview
• Personal
• Commercial
• Others

Global Automotive Subscription Services Market Size & CAGR (2025-2032)

• North America (Type, Service Type, Vehicle Type, Service Period, Application)
  • US
  • Canada
• Europe (Type, Service Type, Vehicle Type, Service Period, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Service Type, Vehicle Type, Service Period, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Service Type, Vehicle Type, Service Period, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Service Type, Vehicle Type, Service Period, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Cox Automotive (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Turo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sixt SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clutch Technologies (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fair (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Flexdrive (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Porsche Passport (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Care by Volvo (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Book by Cadillac (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Canvas (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DriveMyCar (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Drover (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hertz My Car (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hyundai Subscription (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mercedes-Benz Collection (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Access by BMW (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Audi Select (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PrimeFlip (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revolve (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Borrow (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations