速溶咖啡市场规模、份额和成长分析（按包装、类型、生产技术、分销管道和地区）- 2025-2032 年产业预测

速溶咖啡市场规模在 2023 年价值 155 亿美元，预计将从 2024 年的 164.5 亿美元增长到 2032 年的 264.1 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.1%。

受消费者对便利性和抗氧化特性的偏好推动，全球速溶咖啡市场正在快速成长。咖啡馆和餐厅的兴起以及快节奏的生活方式推动了对即溶咖啡的需求，尤其是在欧洲，即溶咖啡占全球消费量的 40% 以上。亚太地区有望快速成长，尤其是中国和印度，咖啡消费量上升和中阶不断壮大是突出趋势。然而，由于原料价格波动以及影响咖啡产量的天气因素的影响，市场面临挑战。干旱和厄尔尼诺天气等恶劣天气事件可能威胁供应安全并导致价格波动，正如 2021 年和 2022 年咖啡价格上涨所见。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 宏观经济指标
• 价值链分析
• 定价分析

速溶咖啡市场规模（按包装和复合年增长率） (2025-2032)

• 市场概况
• 小袋
• 小袋
• 罐

速溶咖啡市场规模（按类型和复合年增长率） (2025-2032)

• 市场概况
• 无味
• 味道

速溶咖啡市场规模（依生产技术及复合年增长率） (2025-2032)

• 市场概况
• 冷冻干燥
• 喷雾干燥

速溶咖啡市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 离线
  • 超级市场/大卖场
  • 便利商店
  • 专卖店
  • 其他的
• 在线的

速溶咖啡市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Nestle SA（Switzerland）
• Starbucks Corporation（US）
• Jacobs Douwe Egberts（Netherlands）
• The JM Smucker Company（US）
• The Kraft Heinz Company（US）
• Tata Global Beverages Ltd.（India）
• Strauss Group Ltd.（Israel）
• Matthew Algie & Company Ltd.（Scotland）
• Trung Nguyen（Vietnam）
• Maxwell House（US）
• Folgers Coffee（US）
• Yuban Coffee（US）
• Kenco Coffee（UK）
• Taster's Choice（US）
• Grands & Cafes du Monde（France）
• Lavazza（Italy）
• illycaffe（Italy）
• Juan Valdez（Colombia）
• Cafe Bustelo（US）
• Segafredo Zanetti（Italy）

结论和建议

Instant Coffee Market size was valued at USD 15.5 billion in 2023 and is poised to grow from USD 16.45 billion in 2024 to USD 26.41 billion by 2032, growing at a CAGR of 6.1% during the forecast period (2025-2032).

The global instant coffee market is experiencing rapid growth, driven by consumer preferences for convenience and its antioxidant benefits. The rise of coffee shops and restaurants, along with fast-paced lifestyles, fuels the demand for instant coffee, particularly in Europe, which dominates with over 40% of global consumption. Asia-Pacific is poised for the fastest growth, notably in China and India, where increased coffee consumption and a burgeoning middle class are notable trends. However, the market faces challenges due to raw material price fluctuations, influenced by climate-related factors affecting coffee crop yields. Severe weather events, such as droughts and the El Nino phenomenon, threaten supply stability, leading to price volatility, as evidenced by the spike in coffee prices in 2021-2022.

Top-down and bottom-up approaches were used to estimate and validate the size of the Instant Coffee market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Instant Coffee Market Segments Analysis

Global Instant Coffee Market is segmented by Packaging, Type, Production Technology, Distribution Channel and region. Based on Packaging, the market is segmented into Sachet, Pouch and Jar. Based on Type, the market is segmented into Unflavored and Flavored. Based on Production Technology, the market is segmented into Freeze-dried and Spray-dried. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Instant Coffee Market

The global instant coffee market is primarily propelled by the convenience it provides to consumers, allowing for quick and effortless preparation of coffee. As people lead increasingly busy lives and seek on-the-go solutions for food and beverages, the demand for instant coffee has surged. Unlike traditional brewed coffee, instant options require minimal preparation time and effort, making them a perfect fit for individuals with hectic schedules. This emphasis on convenience is anticipated to further fuel the expansion of the global instant coffee market in the years ahead, as consumers continue to prioritize ease and speed in their daily routines.

Restraints in the Instant Coffee Market

A significant challenge facing the global instant coffee market is the widespread perception that it lacks the quality associated with traditionally brewed coffee. Many coffee enthusiasts regard instant coffee as an inferior option, which hampers its acceptance in various markets. Furthermore, some consumers believe that instant coffee falls short in flavor and aroma compared to fresh brews. The increasing awareness of health concerns linked to processed foods and beverages has also negatively impacted the demand for instant coffee. These perceptions and concerns create obstacles to the growth and expansion of the global instant coffee market, limiting its potential reach among consumers.

Market Trends of the Instant Coffee Market

The global instant coffee market is experiencing a notable trend of increased demand in traditionally non-coffee drinking regions, particularly in the Middle East and emerging economies of the Asia Pacific. This shift is largely attributed to the convenience and affordability of instant coffee, along with its perceived benefits such as stress reduction and cognitive enhancement. Urbanization and rising disposable incomes are further fueling this growth, as consumers seek quick and accessible beverage options that fit their busy lifestyles. With changing consumption patterns and heightened awareness of coffee's advantages, the instant coffee market is poised for substantial expansion in these underserved areas.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Instant Coffee Market Size by Packaging & CAGR (2025-2032)

• Market Overview
• Sachet
• Pouch
• Jar

Global Instant Coffee Market Size by Type & CAGR (2025-2032)

• Market Overview
• Unflavored
• Flavored

Global Instant Coffee Market Size by Production Technology & CAGR (2025-2032)

• Market Overview
• Freeze-dried
• Spray-dried

Global Instant Coffee Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Others
• Online

Global Instant Coffee Market Size & CAGR (2025-2032)

• North America (Packaging, Type, Production Technology, Distribution Channel)
  • US
  • Canada
• Europe (Packaging, Type, Production Technology, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Packaging, Type, Production Technology, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Packaging, Type, Production Technology, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Packaging, Type, Production Technology, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nestle SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Starbucks Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jacobs Douwe Egberts (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The J.M. Smucker Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Kraft Heinz Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Global Beverages Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Strauss Group Ltd. (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Matthew Algie & Company Ltd. (Scotland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trung Nguyen (Vietnam)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maxwell House (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Folgers Coffee (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yuban Coffee (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kenco Coffee (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Taster's Choice (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grands & Cafes du Monde (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lavazza (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• illycaffe (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Juan Valdez (Colombia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cafe Bustelo (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Segafredo Zanetti (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations