个人护理电器市场规模、份额和成长分析，按产品类型、消费群组、电源、价格分布、分销管道、最终用途和地区 - 行业预测 2025-2032

2023 年全球个人护理用具市场规模价值 232.6 亿美元，预计将从 2024 年的 244 亿美元增长到 2032 年的 357.8 亿美元，预测期内（2025-2032 年）的复合年增长率为 4.9%。

由于多种关键因素的共同作用，个人护理用具市场正在经历强劲成长。发展中地区职业女性数量的不断增长在这一扩张中发挥关键作用，同时对男性美容工具的需求也不断增长，这反映了人们美容标准的变化和意识的提高。特别是护髮设备的技术进步正在提高性能和用户满意度，进一步激发市场活力。随着可支配收入的增加，消费者在自我护理上的支出也越来越多，刺激市场进一步成长。作为回应，个人护理品牌正在积极推行创新产品开发、併购和地理扩张等策略性倡议，以加强其市场影响力并确保在这个充满活力的倡议中的永续发展。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

个人护理电器市场规模（按产品类型和复合年增长率） (2025-2032)

• 市场概况
• 刮鬍和除毛设备
  • 电动剃刀
  • 修剪器和除毛器
  • IPL 除毛仪
  • 其他（鼻毛和耳毛修剪器）
• 美髮工具
  • 吹风机
  • 直髮器
  • 捲髮棒和捲髮棒
  • 剪髮器和修剪器
• 口腔清洁用品设备
  • 电动牙刷
  • 水牙线
  • 美白设备
• 护肤器具
  • 抗衰老设备
  • 微电流
  • LED 光疗
  • 高频治疗仪
  • 洁颜工具
  • 脸部按摩
  • 其他（超音波毛孔清洁仪）
• 按摩及放鬆设备
  • 促进头髮生长
  • 足部和腿部按摩器
  • 电动身体按摩器
  • 肌肉按摩枪
• 其他的

个人护理电器市场规模（依消费群组划分）及复合年增长率（2025-2032 年）

• 市场概况
• 男性
• 女士
• 男女通用的

个人护理电器市场规模（按来源和复合年增长率）（2025-2032）

• 市场概况
• 有线
• 无线

个人护理电器市场规模（按价格分布和复合年增长率） (2025-2032)

• 市场概况
• 在预算之内
• 价格分布
• 高价格分布

个人护理电器市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 线上管道
  • 电子商务平台
  • 公司网站
• 线下通路
  • 专卖店
  • 超级市场和大卖场
  • 百货公司

个人护理电器市场规模（按最终用途和复合年增长率划分）（2025-2032 年）

• 市场概况
• 住宅
• 商业的

个人护理电器市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Procter & Gamble Co.（United States）
• Koninklijke Philips NV（Netherlands）
• Panasonic Corporation（Japan）
• Spectrum Brands, Inc.（United States）
• Groupe SEB（France）
• Conair Corporation（United States）
• Helen of Troy Limited（Bermuda）
• Lion Corporation（Japan）
• Havells India Ltd.（India）
• Colgate-Palmolive Company（United States）
• Johnson & Johnson（United States）
• The Estee Lauder Companies Inc.（United States）
• Natura & Co（Brazil）
• Andis Company（United States）
• Wahl Clipper Corporation（United States）
• SharkNinja Operating LLC（United States）
• Dyson Ltd（United Kingdom）
• BaByliss（France）

结论和建议

Global Personal Care Appliances Market size was valued at USD 23.26 billion in 2023 and is poised to grow from USD 24.4 billion in 2024 to USD 35.78 billion by 2032, growing at a CAGR of 4.9% during the forecast period (2025-2032).

The personal care electrical appliances market is experiencing significant growth, driven by a combination of key factors. The rise of working women in developing regions plays a crucial role in this expansion, alongside a growing demand for grooming tools among men, reflecting a shift in beauty standards and increased awareness. Technological advancements, particularly in hair care devices, enhance performance and user satisfaction, further energizing the market. With disposable incomes rising, consumers are likely to spend more on self-care, fueling further growth. In response, personal care brands are actively pursuing strategic initiatives, including innovative product development, mergers and acquisitions, and geographic expansion, all aimed at reinforcing market presence and ensuring sustained progress in this vibrant sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Personal Care Appliances market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Personal Care Appliances Market Segments Analysis

Global Personal Care Appliances Market is segmented by Product Type, Consumer Group, Power Supply, Price Range, Distribution Channel, End Use and region. Based on Product Type, the market is segmented into Shaving & hair removal appliances, Hair Styling Appliances, Oral Care appliances, Skin Care Appliances, Massage & Relaxation Appliances and Others. Based on Consumer Group, the market is segmented into Men, Women and Unisex. Based on Power Supply, the market is segmented into Corded and Cordless. Based on Price Range, the market is segmented into Budget, Mid-Range and Premium. Based on Distribution Channel, the market is segmented into Online channels and Offline Channels. Based on End Use, the market is segmented into Residential and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Personal Care Appliances Market

The Global Personal Care Appliances market is significantly propelled by impactful marketing strategies and endorsements from celebrities and influencers. Such promotional efforts are essential for enhancing consumer awareness about these products, subsequently stimulating demand. By leveraging the credibility and reach of well-known figures, brands can create compelling narratives that resonate with potential buyers, making personal care appliances more appealing. This combination of strategic marketing and influential endorsements not only highlights the benefits and innovations of the appliances but also fosters a deeper connection with consumers, ultimately driving growth in the market as more individuals seek effective personal care solutions.

Restraints in the Global Personal Care Appliances Market

The Global Personal Care Appliances market faces significant challenges due to the incorporation of electronic and electrical components in these devices. This integration can lead to safety and reliability issues, which may undermine consumer trust and confidence in the products. As potential buyers become increasingly aware of these risks, they may hesitate to invest in personal care appliances, ultimately impacting market growth. To address these concerns, manufacturers must prioritize stringent safety standards and improve the dependability of their offerings, ensuring that consumers feel secure and assured in their purchases. Such measures are essential for fostering long-term success in this competitive market.

Market Trends of the Global Personal Care Appliances Market

The Global Personal Care Appliances market is witnessing a significant upward trend, propelled by escalating awareness and prioritization of personal grooming and wellness. Consumers are increasingly investing in a variety of personal care devices, such as hair dryers, electric shavers, and skincare devices, reflecting a shift towards self-care routines integrated into daily life. This growing emphasis on well-being is not only fostering innovation in product designs and functionalities but also expanding market opportunities across diverse demographics. Additionally, the proliferation of social media and beauty influencers further fuels consumer interest, positioning personal care appliances as essential tools for enhancing individual grooming standards and overall health.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Personal Care Appliances Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Shaving & hair removal appliances
  • Electric shavers
  • Trimmers & epilators
  • IPL hair removal devices
  • Other (nose & ear trimmers)
• Hair Styling Appliances
  • Hair dryers
  • Hair straighteners
  • Curling irons and wands
  • Hair clippers and trimmers
• Oral Care appliances
  • Electric toothbrushes
  • Water flossers
  • Whitening devices
• Skin Care Appliances
  • Anti-aging devices
  • Microcurrent
  • LED light therapy
  • Radiofrequency treatment devices
  • Facial cleansing tools
  • Facial massagers
  • Other (ultrasonic pore extractors)
• Massage & Relaxation Appliances
  • Hair growth stimulation
  • Foot and leg massagers
  • Electric body massagers
  • Muscle massage guns
• Others

Global Personal Care Appliances Market Size by Consumer Group & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Unisex

Global Personal Care Appliances Market Size by Power Supply & CAGR (2025-2032)

• Market Overview
• Corded
• Cordless

Global Personal Care Appliances Market Size by Price Range & CAGR (2025-2032)

• Market Overview
• Budget
• Mid-Range
• Premium

Global Personal Care Appliances Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online channels
  • E-commerce platforms
  • Company Websites
• Offline Channels
  • Specialty stores
  • Supermarkets and hypermarkets
  • Department stores

Global Personal Care Appliances Market Size by End Use & CAGR (2025-2032)

• Market Overview
• Residential
• Commercial

Global Personal Care Appliances Market Size & CAGR (2025-2032)

• North America (Product Type, Consumer Group, Power Supply, Price Range, Distribution Channel, End Use)
  • US
  • Canada
• Europe (Product Type, Consumer Group, Power Supply, Price Range, Distribution Channel, End Use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Consumer Group, Power Supply, Price Range, Distribution Channel, End Use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Consumer Group, Power Supply, Price Range, Distribution Channel, End Use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Consumer Group, Power Supply, Price Range, Distribution Channel, End Use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble Co. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Koninklijke Philips N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spectrum Brands, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Groupe SEB (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Conair Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Helen of Troy Limited (Bermuda)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Havells India Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Estee Lauder Companies Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura & Co (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Andis Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wahl Clipper Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SharkNinja Operating LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dyson Ltd (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BaByliss (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations