电信分析市场规模、份额、成长分析（按组件、部署模式、组织规模、应用和地区）- 产业预测，2025-2032 年

预计电信分析市场在 2023 年的价值将达到 77.5 亿美元，并从 2024 年的 88.7 亿美元增长到 2032 年的 260.1 亿美元，预测期内（2025-2032 年）的复合年增长率为 14.4%。

通讯业越来越多地采用分析技术，不仅是为了提高内部流程和市场状况的可见性，也是为了了解和预测趋势。关键驱动因素包括迫切需要减少客户流失、侦测网路攻击增加而导致的诈欺以及简化收益管理。智慧型装置和IP位址的激增加剧了诈骗，给电信业者带来了挑战，并推动了对强大的电信分析解决方案的需求。此外，来自各种来源的各种资料（例如客户历史记录和网路日誌）通常以不一致的格式呈现，因此有效的资料管理至关重要。为了应对这些挑战，通讯业者需要投资可扩展的资料整合解决方案，以提高资料品质和分析可访问性，最终优化业务效率。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 监管格局
• 专利分析

电信分析市场规模（按组件）

• 市场概况
• 解决方案
• 服务

电信分析市场规模（依部署模式）

• 市场概况
• 本地
• 云

电信分析市场规模（依组织规模）

• 市场概况
• 大型企业
• 中小型企业

电信分析市场规模（按应用）

• 市场概况
• 客户管理
• 销售与行销管理
• 网管
• 风险与合规管理
• 人才管理

电信分析市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• IBM Corporation（USA）
• Oracle Corporation（USA）
• SAP SE（Germany）
• Cisco Systems, Inc.（USA）
• SAS Institute Inc.（USA）
• Teradata Corporation（USA）
• Nokia Corporation（Finland）
• Ericsson（Sweden）
• Hewlett Packard Enterprise（USA）
• Accenture plc（Ireland）
• Huawei Technologies Co., Ltd.（China）
• Wipro Limited（India）
• Infosys Limited（India）
• Amdocs Limited（USA）
• TIBCO Software Inc.（USA）
• Subex Limited（India）
• Comarch SA（Poland）
• ZTE Corporation（China）

结论和建议

Telecom Analytics Market size was valued at USD 7.75 billion in 2023 and is poised to grow from USD 8.87 billion in 2024 to USD 26.01 billion by 2032, growing at a CAGR of 14.4% during the forecast period (2025-2032).

The telecommunications industry is increasingly adopting analytics to improve visibility into internal processes and market conditions, as well as to identify trends and make forecasts. Key drivers include the urgent need to reduce customer churn, discover fraud due to rising network attacks, and streamline revenue management. The surge in smart device adoption and IP address usage has intensified fraudulent activities, creating challenges for telecom companies and amplifying the demand for robust telecom analytics solutions. Additionally, the diverse data generated from various sources-such as customer history and network logs-often comes in inconsistent formats, making effective data management crucial. To address these challenges, telecom organizations must invest in scalable data integration solutions that enhance data quality and accessibility for analysis, ultimately optimizing operational efficiency.

Top-down and bottom-up approaches were used to estimate and validate the size of the Telecom Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Telecom Analytics Market Segments Analysis

Global Telecom Analytics Market is segmented by Component, Deployment Model, Organization Size, Application and region. Based on Component, the market is segmented into Solutions and Services. Based on Deployment Model, the market is segmented into On-Premise and Cloud. Based on Organization Size, the market is segmented into Large Enterprises and Small and Medium Enterprises (SMEs). Based on Application, the market is segmented into Customer Management, Sales and Marketing Management, Network Management, Risk and Compliance Management and Workforce Management. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Telecom Analytics Market

The telecom analytics market is being propelled by several key factors, including the growing necessity for churn prevention, heightened demand for efficient revenue management, and an uptick in attacks and suspicious activities. As the global telecom analytics sector navigates numerous challenges related to revenue generation, social media analytics, and customer engagement, the adoption of telecom analytics solutions is proving vital. These solutions empower companies with essential Business Intelligence capabilities to tackle complex demands, ultimately bolstering the need for telecom analytics in the future. This increasing reliance on data-driven insights is expected to significantly enhance the market's compound annual growth rate (CAGR).

Restraints in the Telecom Analytics Market

A significant challenge facing the telecom analytics market stems from increasing data privacy and security concerns. The field involves handling vast amounts of sensitive customer data, such as personal information, call logs, and mobile operating systems. As regulations like GDPR and CCPA become more rigorous, telecom operators must navigate compliance complexities when implementing analytics solutions. This scrutiny creates hesitation among some practitioners to fully embrace advanced analytical tools, as they weigh the benefits of comprehensive insights against the potential risks of violating stringent data protection laws. Consequently, these concerns serve as a restraint on broader adoption of telecom analytics technologies.

Market Trends of the Telecom Analytics Market

The Telecom Analytics market is experiencing a significant shift towards the monetization of data, with Communication Service Providers (CSPs) leveraging their extensive data troves for new revenue streams beyond conventional telephony services. As CSPs like Verizon implement advanced analytics and AI-driven solutions, they are transforming their operational frameworks to extract actionable insights that not only enhance customer experience but also enable them to offer valuable data-driven services to various industries, including retail and healthcare. This growing trend is catalyzing investments in analytics technologies, indicating a robust market expansion and highlighting the pivotal role of data in shaping future telecom strategies.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Patent Analysis

Global Telecom Analytics Market Size by Component & CAGR (2025-2032)

• Market Overview
• Solutions
• Services

Global Telecom Analytics Market Size by Deployment Model & CAGR (2025-2032)

• Market Overview
• On-Premise
• Cloud

Global Telecom Analytics Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Large Enterprises
• Small and Medium Enterprises (SMEs)

Global Telecom Analytics Market Size by Application & CAGR (2025-2032)

• Market Overview
• Customer Management
• Sales and Marketing Management
• Network Management
• Risk and Compliance Management
• Workforce Management

Global Telecom Analytics Market Size & CAGR (2025-2032)

• North America (Component, Deployment Model, Organization Size, Application)
  • US
  • Canada
• Europe (Component, Deployment Model, Organization Size, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Deployment Model, Organization Size, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Deployment Model, Organization Size, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Deployment Model, Organization Size, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• IBM Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cisco Systems, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teradata Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nokia Corporation (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ericsson (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hewlett Packard Enterprise (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accenture plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huawei Technologies Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wipro Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infosys Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amdocs Limited (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TIBCO Software Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Subex Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Comarch SA (Poland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ZTE Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations