认证和品牌保护市场规模、份额和增长分析（按组件、认证模式、技术、应用和地区）- 2025-2032 年行业预测

2023 年全球认证和品牌保护市场规模价值 27 亿美元，预计将从 2024 年的 29.5 亿美元增长到 2032 年的 59.1 亿美元，预测期内（2025-2032 年）的复合年增长率为 9.1%。

由于新兴威胁、防盗措施的技术进步、监管变化以及品牌保护需求日益增加等各种因素，全球认证和品牌保护市场正在经历显着增长。增强型人工智慧系统正在彻底改变供应链参与者（包括消费者）验证产品和识别与假冒相关的可疑活动的方式。先进的影像识别软体现在可以快速即时分析产品影像以侦测假冒产品，使公司能够迅速对智慧财产权侵权行为采取法律行动。由于注重维护品牌的完整性和安全性，在严格的反假法律和不断发展的製造业利用全像图和防篡改封条等创新策略的推动下，该市场预计会成长。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管格局
• 案例研究
• 技术进步

认证和品牌保护市场规模（按组件划分）

• 市场概况
• 安全标籤和油墨
• 全息图
• 条码
• RFID/NFC
• 认证晶片
• QR 图码

认证和品牌保护市场规模（按认证模式划分）

• 市场概况
• 智慧型手机
• 区块链

身份验证和品牌保护市场规模（按技术划分）

• 市场概况
• 公开
• 隐蔽
• 数位的
• 法医学

身份验证和品牌保护市场规模（按应用）

• 市场概况
• 电子产品
• 药品
• 车
• 饮食
• 衣服
• 奢侈品
• 化妆品
• 其他的

认证和品牌保护市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Giesecke+Devrient（Germany）
• De La Rue（United Kingdom）
• SICPA（Switzerland）
• Authentix（USA）
• OpSec Security（USA）
• Avery Dennison（USA）
• Zebra Technologies（USA）
• 3M（USA）
• CCL Industries（Canada）
• UPM Raflatac（Finland）
• SML Group（Hong Kong）
• Tesa Scribos（Germany）
• Centro Grafico DG（Italy）
• AlpVision（Switzerland）

结论和建议

Global Authentication and Brand Protection Market size was valued at USD 2.7 billion in 2023 and is poised to grow from USD 2.95 billion in 2024 to USD 5.91 billion by 2032, growing at a CAGR of 9.1% during the forecast period (2025-2032).

The global authentication and brand protection market is experiencing significant growth, driven by various factors including emerging threats, technological advancements in anti-theft measures, regulatory changes, and the increasing necessity for brand protection. Enhanced AI-enabled systems are revolutionizing the way supply chain participants, including consumers, authenticate products and identify suspicious activities related to counterfeiting. Advanced image recognition software now rapidly analyzes product images in real-time to detect counterfeit variations, enabling businesses to take swift legal actions against intellectual property right infringements. With a strong focus on maintaining brand integrity and security, the market is poised for expansion, fueled by stringent anti-counterfeiting laws and an evolving manufacturing sector leveraging innovative strategies such as holograms and tamper seals.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Authentication And Brand Protection market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Authentication And Brand Protection Market Segments Analysis

Global Authentication and Brand Protection Market is segmented by Component, Authentication Mode, Technology, Application and region. Based on Component, the market is segmented into Security labels and inks, Holograms, Barcodes, RFID/NFC, Authentication Chips and QR Codes. Based on Authentication Mode, the market is segmented into Smartphone and Blockchain. Based on Technology, the market is segmented into Overt, Covert, Digital and Forensic. Based on Application, the market is segmented into Electronics, Pharmaceuticals, Automobile, Food & beverage, Apparel, Luxury Goods, Cosmetics and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Authentication And Brand Protection Market

The global authentication and brand protection market is primarily driven by the increasing frequency of cyberattacks and data breaches. As threats to sensitive business information continue to escalate, organizations are increasingly seeking advanced authentication solutions. Options such as Multi-Factor Authentication (MFA) and biometric identification methods are being implemented to safeguard user data and transactions effectively. These technologies not only enhance security but also help businesses adhere to regulatory compliance requirements. Consequently, the demand for robust authentication measures is expected to rise, significantly influencing the growth of the market in response to evolving security challenges.

Restraints in the Global Authentication And Brand Protection Market

A notable constraint in the Global Authentication and Brand Protection market is the reluctance of users to embrace intricate authentication methods, such as biometrics or multi-factor authentication. The complexity and perceived intrusiveness of these systems can dissuade both customers and employees from utilizing them, leading to lower levels of acceptance. This resistance may stem from concerns about the cumbersome nature of such techniques, which could hinder widespread adoption. Consequently, this reluctance could impede the market's progress toward integrating and leveraging advanced authentication solutions that enhance security and trust across various platforms.

Market Trends of the Global Authentication And Brand Protection Market

The Global Authentication and Brand Protection market is experiencing a significant trend toward the rising adoption of biometric authentication technologies. As organizations prioritize security and brand integrity, biometrics-such as fingerprint, facial, and iris recognition-are increasingly integrated into access control and fraud prevention strategies. This shift is driven by advancements in biometric technology, which enhance security while streamlining user experiences in digital environments. Companies recognize that adopting these sophisticated methods not only fortifies brand protection but also instills consumer trust, positioning biometric solutions as a pivotal element in safeguarding identity and intellectual property in a rapidly evolving digital landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global Authentication and Brand Protection Market Size by Component & CAGR (2025-2032)

• Market Overview
• Security labels and inks
• Holograms
• Barcodes
• RFID/NFC
• Authentication Chips
• QR Codes

Global Authentication and Brand Protection Market Size by Authentication Mode & CAGR (2025-2032)

• Market Overview
• Smartphone
• Blockchain

Global Authentication and Brand Protection Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Overt
• Covert
• Digital
• Forensic

Global Authentication and Brand Protection Market Size by Application & CAGR (2025-2032)

• Market Overview
• Electronics
• Pharmaceuticals
• Automobile
• Food & beverage
• Apparel
• Luxury Goods
• Cosmetics
• Others

Global Authentication and Brand Protection Market Size & CAGR (2025-2032)

• North America (Component, Authentication Mode, Technology, Application)
  • US
  • Canada
• Europe (Component, Authentication Mode, Technology, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Authentication Mode, Technology, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Authentication Mode, Technology, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Authentication Mode, Technology, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Giesecke+Devrient (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• De La Rue (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SICPA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Authentix (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OpSec Security (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avery Dennison (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zebra Technologies (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 3M (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CCL Industries (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• UPM Raflatac (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SML Group (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tesa Scribos (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Centro Grafico DG (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AlpVision (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations