市场调查报告书
商品编码
1425088
认证与品牌保护市场:预测(2024-2029)Authentication and Brand Protection Market - Forecasts from 2024 to 2029 |
儘管认证和品牌保护是分开的,但它们的重要性错综复杂地交织在一起。身份验证过程仔细检验个人或实体的身份,以确保可信度和可信度。另一方面,品牌保护体现了一套全面的措施,旨在保护品牌受人尊敬的声誉和智慧财产权免受潜在的损害和剥削。这两个领域之间的协同效应对于确保产品真实性和保护消费者诈骗假冒风险非常重要。特别是,快速成长的认证和品牌保护市场是由维护品牌诚信、增强消费者安全、遵守法律通讯协定和保护智慧财产权的迫切需求所推动的。此外,药品、食品、电子设备等各领域仿冒品的日益盛行也刺激了这一快速成长。认证和品牌保护解决方案领域涵盖各种最尖端科技,例如防伪标籤、数位浮水印、生物识别、加密和基于区块链的创新追踪系统。为了巩固其市场地位,这些公司正在实施各种策略倡议,包括开拓复杂的产品线、策略合作伙伴关係、有利的合约、业务扩张和策略性收购。
快速扩张的认证和品牌保护市场是一个致力于保护品牌和产品免受假冒、盗版和侵权的行业。其成长受到多种因素的推动,包括维护品牌声誉、确保消费者安全、遵守法律要求和保护智慧财产权的需要。这个充满活力的市场按技术、产品、认证模式、应用和地区进行细分。用于身分验证和品牌保护的主要技术包括公开、隐藏、数位和取证方法,提供广泛的诈欺防御。安全标籤、全像图、RFID/NFC、条码和 QR 码广泛普及,是打击仿冒品的重要工具。身份验证方法涵盖从智慧型手机到生物识别技术再到区块链,以满足不同行业不断变化的需求。多个行业正在利用认证和品牌保护的优势,包括食品和饮料、汽车、化学、消费性电子和烟草行业。引领市场的是艾利丹尼森公司 (Avery Dennison Corporation)、Authentic Vision、AlpVision SA、Applied DNA Sciences 和 Giesecke+Devrient 等知名公司,它们为该领域的持续扩张做出了贡献。预期的市场成长是由法律环境的变化、技术进步、不断变化的威胁以及对全面品牌保护的持续需求所推动的。人工智慧 (AI) 的整合已成为为组织提供智慧品牌保护解决方案的关键催化剂。
在认证和品牌保护市场中,由于几个相互关联的因素,安全标籤和油墨领域正在经历显着增长。首先,越来越多的公司意识到品牌保护的必要性,重点在于维护品牌股权、确保产品安全和维护品牌完整性。这种日益增长的意识是推动对复杂的认证和品牌保护解决方案的需求的关键因素,这些解决方案可以有效解决困扰全球市场的两个严重问题——假冒和盗版。此外,药品、食品和饮料、电子、家电、汽车和工业等多个行业的认证和品牌保护市场的稳定扩张,正在显着推动安全标籤和油墨领域的成长。这种跨多个行业的广泛适用性证实了安全标籤油墨在保护产品免遭诈欺方面的重要作用。包括安全印刷和防篡改标籤、安全油墨和涂层、唯一代码、条码、RFID和认证IV在内的集成解决方案的开拓继续为认证和品牌保护市场的持续扩张提供利润丰厚的机会。技术的不断进步进一步塑造了这一点。此外,市场上各公司之间旨在打击仿冒品的合作迅速增加,这一趋势极大地推动了安全标籤和油墨行业的成长。这种合作方式强调了我们在全行业范围内致力于减少仿冒品的负面影响并保障消费者安全的承诺。此外,安全标籤和油墨等公开技术具有成本效益,使它们成为许多公司有吸引力的选择,并巩固了它们的市场主导地位。这种高成本效益正在推动普及,并增强其在认证和品牌保护方面的影响力。艾利丹尼森公司、3M 和 Brady 等主要产业参与者的存在在推动安全标籤油墨产业的成长方面发挥着至关重要的作用。
由于各种原因,包括中国、印度、日本和澳洲等国家在内的亚太地区预计将在认证和品牌保护市场中占据主要份额。首先,该地区迅速专注于保护品牌股权、确保产品安全和维护各种品牌的完整性,推动了对品牌保护解决方案的需求不断增长,亚太地区正在加强认证和品牌保护市场。其次,亚太地区的假冒和盗版问题迅速增加,迫切需要强有力的认证和品牌保护措施,以遏制假冒、资料侵权和智慧财产权盗窃的蔓延。
此外,该地区庞大的消费群在推动认证和品牌保护市场的成长轨迹方面发挥关键作用。这是因为人口的快速成长正在推动消费的增加,从而需要严格的安全措施来保护产品和品牌。此外,药品、食品饮料、电子、家电、汽车和工业等各行业认证和品牌保护市场的广泛扩张也对市场成长做出了重大贡献。此外,技术的不断进步促进了安全印刷、防篡改标籤、安全墨水和涂层等整合解决方案的发展,并且越来越多地使用独特的代码、条码、RFID 和Authentication IV 来对产品进行认证和品牌化整个亚太地区,保护市场进一步繁荣的有利机会正在出现。最后,亚太地区各国政府的积极努力,透过实施旨在消除假冒和盗版仿冒品的严格规则和法规,在促进认证和品牌保护市场的成长方面发挥着至关重要的作用,这提供了有利于市场扩张和开拓的环境。在该区域。
Authentication and brand protection, though distinct, are intricately intertwined in their significance. The process of authentication involves the meticulous verification of the identity of individuals or entities, ensuring credibility and trustworthiness. On the other hand, brand protection embodies a comprehensive set of measures devised to shield the esteemed reputation and intellectual assets of a brand from any potential harm or exploitation. The synergy between these two spheres is instrumental in guaranteeing the authenticity of products and shielding consumers from the perils of fraudulent imitations. Notably, the burgeoning authentication and brand protection market is propelled by the pressing need to uphold brand integrity, fortify consumer security, adhere to legal protocols, and safeguard intellectual property rights. This surge is further compounded by the escalating prevalence of counterfeiting and piracy across diverse sectors, including pharmaceuticals, food and beverage, and electronics. The domain of authentication and brand protection solutions encompasses a diverse array of cutting-edge technologies such as anti-counterfeiting labels, digital watermarks, biometric authentication, encryption, and innovative blockchain-based tracking systems. To fortify their market standing, these entities have implemented a spectrum of strategic maneuvers, including the development of sophisticated product lines, strategic partnerships, lucrative contracts, expansions, and strategic acquisitions.
The authentication and brand protection market, a swiftly expanding industry, is dedicated to shielding brands and products from counterfeiting, piracy, and infringement. Its growth is propelled by a multitude of factors, including the imperative to uphold brand reputation, ensure consumer safety, adhere to legal requirements, and protect intellectual property rights. This dynamic market is categorized into segments based on technology, offering, authentication mode, application, and region. The major technologies employed in authentication and brand protection encompass overt, covert, digital, and forensic methods, providing a versatile array of defenses against fraudulent activities. In terms of offerings, security labels, holograms, RFID/NFC, barcodes, and QR codes are prevalent, serving as key tools in the fight against counterfeit products. The authentication modes span across smartphone, biometric, and blockchain methodologies, catering to the evolving needs of diverse industries. Multiple industries leverage the benefits of authentication and brand protection, including pharmaceuticals, food & beverage, automotive, chemical, consumer electronics, and the tobacco industry. Leading the market are prominent entities such as Avery Dennison Corporation, Authentic Vision, AlpVision SA, Applied DNA Sciences, and Giesecke+Devrient, contributing to the continued expansion of the sector. Anticipated growth in the market is fueled by the changing legal landscape, ongoing technological advancements, evolving threats, and the persistent necessity for comprehensive brand protection. The integration of artificial intelligence (AI) has emerged as a significant catalyst, offering intelligent brand protection solutions to organizations.
The security label and inks segment is experiencing significant growth within the Authentication and Brand Protection Market due to several interconnected factors. First, organizations are increasingly recognizing the imperative need for brand protection, with a specific focus on preserving brand equity, ensuring product security, and upholding brand integrity. This heightened awareness is a key driver behind the escalating demand for sophisticated authentication and brand protection solutions that effectively combat counterfeiting and piracy, two rampant issues plaguing the global market. Moreover, the robust expansion of the authentication and brand protection market across diverse industries, including pharmaceutical, food & beverage, electronics, consumer electronics, automotive, and industrial sectors, has notably propelled the growth of the security label and inks segment. This wide-ranging applicability across multiple industries underscores the pivotal role of security labels and inks in safeguarding products from illicit activities. The landscape is further shaped by the continuous advancements in technology, as the development of integrated solutions, including security printing & tamper-proof labels, security inks & coatings, unique codes, bar codes, RFID, and authentication IVs, continues to provide lucrative opportunities for the sustained expansion of the authentication and brand protection market. Additionally, the market is witnessing a surge in collaborations between businesses aimed at combating counterfeiting, a trend that significantly bolsters the growth of the security label and inks segment. This collaborative approach underscores the industry's collective commitment to mitigating the adverse effects of counterfeit products and protecting consumer safety. Furthermore, the cost-effectiveness of overt techniques, such as security labels and inks, has positioned them as a compelling alternative for numerous companies, thereby solidifying their market dominance. This cost-efficient aspect has propelled their widespread adoption, amplifying their influence within the authentication and brand protection landscape. The presence of key industry players, such as Avery Dennison Corporation, 3M, and Brady, has played a pivotal role in driving the growth of the security label and inks segment.
The Asia Pacific region, comprising countries such as China, India, Japan, and Australia, is anticipated to dominate a substantial share of the Authentication and Brand Protection Market for various reasons. Firstly, the escalating demand for brand protection solutions is attributable to the region's burgeoning focus on safeguarding brand equity, ensuring product security, and upholding the integrity of various brands, thereby bolstering the authentication and brand protection market in the Asia Pacific region. Secondly, the pervasive issue of counterfeiting and piracy has surged considerably in the Asia Pacific region, resulting in an urgent need for robust authentication and brand protection measures to curb the proliferation of counterfeit products, data breaches, and intellectual property theft.
Furthermore, the region's expansive consumer base plays a pivotal role in propelling the growth trajectory of the authentication and brand protection market, as the burgeoning population is driving increased consumption and subsequently fostering demand for stringent security measures to safeguard products and brands. Moreover, the widespread expansion of the authentication and brand protection market across diverse industries including pharmaceuticals, food & beverage, electronics, consumer electronics, automotive, and industrial sectors has contributed significantly to the market's growth. Additionally, the continuous advancements in technology have led to the development of integrated solutions such as security printing, tamper-proof labels, security inks, and coatings, along with the utilization of unique codes, barcodes, RFID, and authentication IVs, thereby creating lucrative opportunities for the authentication and brand protection market to flourish further in the Asia Pacific region. Lastly, the proactive initiatives taken by the governments in the Asia Pacific region to implement stringent rules and regulations aimed at combatting counterfeiting and piracy have played a pivotal role in bolstering the growth of the authentication and brand protection market, offering a conducive environment for market expansion and development in the region.
By Authentication Mode
By Technology
Security labels & Ink
Holograms
Barcodes
Serial number & codes
QR Codes
Invisible Ink and Graphics
Microprinting
By Application
By Geography
United States
Canada
Mexico
Brazil
Argentina
Others
United Kingdom
Germany
France
Spain
Others
Saudi Arabia
UAE
Israel
Others
Japan
China
India
South Korea
Indonesia
Thailand
Others
Not an exhaustive list