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市场调查报告书
商品编码
1386576

认证与品牌保护市场报告：2030 年趋势、预测与竞争分析

Authentication and Brand Protection Market Report: Trends, Forecast and Competitive Analysis to 2030
出版日期: | 出版商: Lucintel | 英文 150 Pages | 商品交期: 3个工作天内

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简介目录

认证/品牌保护趋势与预测

到 2030 年，全球认证和品牌保护市场预计将达到 55 亿美元，2024 年至 2030 年年复合成长率为 8.5%。该市场的主要驱动力是确保产品和品牌完整性受到保护的需求不断增长、对消费者安全和满意度的日益关注以及政府对防伪法律规章的加强。全球认证和品牌保护市场的未来前景广阔，电子、製药、汽车、食品和饮料和饮料、服装、奢侈品和化妆品市场都有机会。

认证和品牌保护市场洞察

Lucintel 预测，在预测期内，二维码将继续成为最大的细分市场，因为它们为产品认证提供了便捷且多功能的解决方案，使消费者能够使用智慧型手机轻鬆验证产品真伪。

在北美，许多公司正在投入精力和资源来开发自己的认证和品牌保护技术，而该地区的大型竞争和庞大的消费群使这项技术变得困难。在预测期内，北美很可能仍然是最大的地区，因为它促进创新。

本报告回答了 11 个关键问题：

  • Q.1. 细分市场中最有前途和高成长的机会是什么？
  • Q.2.哪个细分市场将以更快的速度成长？为什么？
  • Q.3.您认为哪些地区未来会出现更快的成长？为什么？
  • Q.4. 影响市场动态的主要因素有哪些？市场的主要挑战和商业风险是什么？
  • Q.5. 这个市场的商业风险和竞争威胁是什么？
  • Q.6.这个市场有哪些新趋势？为什么？
  • Q.7.市场客户需求有何改变？
  • Q.8. 该市场有哪些新发展以及哪些公司处于领先地位？
  • Q.9.这个市场的主要企业有哪些？主要企业采取哪些策略配合措施来发展业务？
  • Q.10. 该市场上的竞争产品有哪些？由于材料或产品替代而导致市场占有率下降的威胁有多大？
  • Q.11.过去年度发生了哪些併购事件，对产业产生了哪些影响？

目录

第1章执行摘要

第2章全球认证与品牌保护市场：市场动态

  • 简介、背景、分类
  • 供应链
  • 产业驱动因素与挑战

第3章2018-2030年市场趋势及预测分析

  • 宏观经济趋势（2018-2023）与预测（2024-2030）
  • 全球认证和品牌保护市场趋势（2018-2023）和预测（2024-2030）
  • 按技术分類的全球认证和品牌保护市场
    • 公开
    • 隐蔽
    • 数位的
    • 法医
  • 全球认证和品牌保护市场（按报价）
    • 防伪标籤和油墨
    • 全息图
    • 条码
    • RFID/NFC
    • 认证晶片
    • QR 图码
  • 按应用分類的全球认证和品牌保护市场
    • 电子产品
    • 药品
    • 汽车
    • 食品与饮品
    • 衣服
    • 奢侈品
    • 化妆品
    • 其他的

第4章2018-2030年分地区市场趋势及预测分析

  • 按地区分類的全球认证和品牌保护市场
  • 北美认证和品牌保护市场
  • 欧洲认证和品牌保护市场
  • 亚太认证与品牌保护市场
  • 其他地区的认证和品牌保护市场

第5章竞争分析

  • 产品系列分析
  • 营运整合
  • 波特五力分析

第6章成长机会与策略分析

  • 成长机会分析
    • 全球认证和品牌保护市场成长机会（按技术）
    • 全球认证和品牌保护市场成长机会（按报价）
    • 全球认证和品牌保护市场成长机会（按应用）
    • 按地区分類的全球认证和品牌保护市场成长机会
  • 全球认证与品牌保护市场新趋势
  • 战略分析
    • 新产品开发
    • 扩大全球认证和品牌保护市场的能力
    • 全球认证和品牌保护市场的合併、收购和合资企业
    • 认证和许可

第7章主要企业概况

  • Authentix
  • Brady
  • Avery Dennison
  • WiseKey
  • Infineon
  • Centro Grafico
  • Sunchemicals
简介目录

Authentication and Brand Protection Trends and Forecast

The future of the global global authentication and brand protection market looks promising with opportunities in the electronics, pharmaceutical, automobile, food & beverage, apparel, luxury goods, and cosmetic markets. The global global authentication and brand protection market is expected to reach an estimated $5.5 billion by 2030 with a CAGR of 8.5% from 2024 to 2030. The major drivers for this market are growing imperative to ensure the protection of product and brand integrity, increased emphasis on consumer safety and satisfaction, and rising government enforcement of anti-counterfeiting laws and regulations.

A more than 150-page report is developed to help in your business decisions.

Authentication and Brand Protection by Segment

The study includes a forecast for the global authentication and brand protection by technology, offering, application, and region.

Authentication and Brand Protection Market by Technology [Shipment Analysis by Value from 2018 to 2030]:

  • Overt
  • Covert
  • Digital
  • Forensic

Authentication and Brand Protection Market by Offering [Shipment Analysis by Value from 2018 to 2030]:

  • Security Labels and Inks
  • Holograms
  • Barcodes
  • RFID/NFC
  • Authentication Chips
  • QR codes

Authentication and Brand Protection Market by Application [Shipment Analysis by Value from 2018 to 2030]:

  • Electronics
  • Pharmaceuticals
  • Automobile
  • Food & Beverage
  • Apparel
  • Luxury Goods
  • Cosmetics
  • Others

Authentication and Brand Protection Market by Region [Shipment Analysis by Value from 2018 to 2030]:

  • North America
  • Europe
  • Asia Pacific
  • The Rest of the World

List of Authentication and Brand Protection Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies authentication and brand protection companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the authentication and brand protection companies profiled in this report include-

  • Authentix
  • Brady
  • Avery Dennison
  • Wisekey
  • Infineon
  • Centro Grafico
  • Sunchemicals

Authentication and Brand Protection Market Insights

Lucintel forecasts that QR codes will remain the largest segment over the forecast period because it provides a convenient and versatile solutions for authenticating products, allowing consumers to easily verify the authenticity of the product using their smartphones.

North America will remain the largest region over the forecast period because of numerous companies in North America are dedicating their efforts and resources to the development of distinctive authentication and brand protection technologies, as well as, the region benefits from the presence of significant competitors and a vast consumer base, driving this innovation.

Features of the Global Global Authentication and Brand Protection Market

Market Size Estimates: Authentication and brand protection market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Authentication and brand protection market size by technology, offering, application, and region in terms of value ($B).

Regional Analysis: Authentication and brand protection market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different technology, offering, application, and regions for the authentication and brand protection market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the authentication and brand protection market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

FAQ

Q.1 What is the authentication and brand protection market size?

Answer: The global authentication and brand protection market is expected to reach an estimated $5.5 billion by 2030.

Q.2 What is the growth forecast for authentication and brand protection market?

Answer: The global authentication and brand protection market is expected to grow with a CAGR of 8.5% from 2024 to 2030.

Q.3 What are the major drivers influencing the growth of the authentication and brand protection market?

Answer: The major drivers for this market are growing imperative to ensure the protection of product and brand integrity, increased emphasis on consumer safety and satisfaction, and rising government enforcement of anti-counterfeiting laws and regulations.

Q4. What are the major segments for authentication and brand protection market?

Answer: The future of the global global authentication and brand protection market looks promising with opportunities in the electronics, pharmaceutical, automobile, food & beverage, apparel, luxury goods, and cosmetic markets.

Q5. Who are the key authentication and brand protection market companies?

Answer: Some of the key authentication and brand protection companies are as follows:

  • Authentix
  • Brady
  • Avery Dennison
  • Wisekey
  • Infineon
  • Centro Grafico
  • Sunchemicals

Q6. Which authentication and brand protection market segment will be the largest in future?

Answer: Lucintel forecasts that QR codes will remain the largest segment over the forecast period because it provides a convenient and versatile solutions for authenticating products, allowing consumers to easily verify the authenticity of the product using their smartphones.

Q7. In authentication and brand protection market, which region is expected to be the largest in next 5 years?

Answer: North America will remain the largest region over the forecast period because of numerous companies in North America are dedicating their efforts and resources to the development of distinctive authentication and brand protection technologies, as well as, the region benefits from the presence of significant competitors and a vast consumer base, driving this innovation.

Q.8 Do we receive customization in this report?

Answer: Yes, Lucintel provides 10% customization without any additional cost.

This report answers following 11 key questions:

  • Q.1. What are some of the most promising, high-growth opportunities for the authentication and brand protection market by technology (overt, covert, digital, and forensic), offering (security labels and inks, holograms, barcodes, RFID/NFC, authentication chips, and QR codes), application (electronics, pharmaceuticals, automobile, food & beverage, apparel, luxury goods, cosmetics, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
  • Q.2. Which segments will grow at a faster pace and why?
  • Q.3. Which region will grow at a faster pace and why?
  • Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
  • Q.5. What are the business risks and competitive threats in this market?
  • Q.6. What are the emerging trends in this market and the reasons behind them?
  • Q.7. What are some of the changing demands of customers in the market?
  • Q.8. What are the new developments in the market? Which companies are leading these developments?
  • Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
  • Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
  • Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Authentication and Brand Protection Market : Market Dynamics

  • 2.1: Introduction, Background, and Classifications
  • 2.2: Supply Chain
  • 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

  • 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
  • 3.2. Global Authentication and Brand Protection Market Trends (2018-2023) and Forecast (2024-2030)
  • 3.3: Global Authentication and Brand Protection Market by Technology
    • 3.3.1: Overt
    • 3.3.2: Covert
    • 3.3.3: Digital
    • 3.3.4: Forensic
  • 3.4: Global Authentication and Brand Protection Market by Offering
    • 3.4.1: Security labels and inks
    • 3.4.2: Holograms
    • 3.4.3: Barcodes
    • 3.4.4: RFID/NFC
    • 3.4.5: Authentication Chips
    • 3.4.6: QR codes
  • 3.5: Global Authentication and Brand Protection Market by Application
    • 3.5.1: Electronics
    • 3.5.2: Pharmaceuticals
    • 3.5.3: Automobile
    • 3.5.4: Food & beverage
    • 3.5.5: Apparel
    • 3.5.6: Luxury Goods
    • 3.5.7: Cosmetics
    • 3.5.8: Others

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

  • 4.1: Global Authentication and Brand Protection Market by Region
  • 4.2: North American Authentication and Brand Protection Market
    • 4.2.1: North American Authentication and Brand Protection Market by Offering: Security labels and inks, Holograms, Barcodes, RFID/NFC, Authentication Chips, and QR codes
    • 4.2.2: North American Authentication and Brand Protection Market by Application: Electronics, Pharmaceuticals, Automobile, Food & beverage, Apparel, Luxury Goods, Cosmetics, and Others
  • 4.3: European Authentication and Brand Protection Market
    • 4.3.1: European Authentication and Brand Protection Market by Offering: Security labels and inks, Holograms, Barcodes, RFID/NFC, Authentication Chips, and QR codes
    • 4.3.2: European Authentication and Brand Protection Market by Application: Electronics, Pharmaceuticals, Automobile, Food & beverage, Apparel, Luxury Goods, Cosmetics, and Others
  • 4.4: APAC Authentication and Brand Protection Market
    • 4.4.1: APAC Authentication and Brand Protection Market by Offering: Security labels and inks, Holograms, Barcodes, RFID/NFC, Authentication Chips, and QR codes
    • 4.4.2: APAC Authentication and Brand Protection Market by Application: Electronics, Pharmaceuticals, Automobile, Food & beverage, Apparel, Luxury Goods, Cosmetics, and Others
  • 4.5: ROW Authentication and Brand Protection Market
    • 4.5.1: ROW Authentication and Brand Protection Market by Offering: Security labels and inks, Holograms, Barcodes, RFID/NFC, Authentication Chips, and QR codes
    • 4.5.2: ROW Authentication and Brand Protection Market by Application: Electronics, Pharmaceuticals, Automobile, Food & beverage, Apparel, Luxury Goods, Cosmetics, and Others

5. Competitor Analysis

  • 5.1: Product Portfolio Analysis
  • 5.2: Operational Integration
  • 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

  • 6.1: Growth Opportunity Analysis
    • 6.1.1: Growth Opportunities for the Global Authentication and Brand Protection Market by Technology
    • 6.1.2: Growth Opportunities for the Global Authentication and Brand Protection Market by Offering
    • 6.1.3: Growth Opportunities for the Global Authentication and Brand Protection Market by Application
    • 6.1.4: Growth Opportunities for the Global Authentication and Brand Protection Market by Region
  • 6.2: Emerging Trends in the Global Authentication and Brand Protection Market
  • 6.3: Strategic Analysis
    • 6.3.1: New Product Development
    • 6.3.2: Capacity Expansion of the Global Authentication and Brand Protection Market
    • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Authentication and Brand Protection Market
    • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

  • 7.1: Authentix
  • 7.2: Brady
  • 7.3: Avery Dennison
  • 7.4: WiseKey
  • 7.5: Infineon
  • 7.6: Centro Grafico
  • 7.7: Sunchemicals