美食旅游市场规模、份额和成长分析（按活动类型、年龄层、旅游类型、预订模式和地区）—2025-2032 年产业预测

预计到 2023 年，美食旅游市场规模将达到 8,245 亿美元，从 2024 年的 9,638.4 亿美元成长到 2032 年的 3,3614.1 亿美元，预测期内（2025-2032 年）的复合年增长率为 16.9%。

全球美食旅游市场正在经历显着增长，这得益于消费者旅游支出的增加以及体验采用当地食材烹製的区域美食的愿望。越来越多的旅客热衷于透过美食探索新文化，他们寻求与当地社区建立真实的联繫，以更深入地了解目的地及其历史。这个市场正在经历由 NFC 技术等技术进步推动的创新，它透过个人化服务提升了旅行体验。大型公司之间的併购反映了增加收益、扩大市场和加强品牌组合的策略。此外，市场也受到促进永续性和健康标准的法律规范的影响。最终，具有丰富饮食文化的异国风而充满异国情调的目的地是喜欢冒险的美食旅行者的首选。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 客户和购买标准分析

依活动类型分類的美食旅游市场规模

• 市场概况
• 美食之路
• 烹饪课程
• 餐厅
• 美食节
• 其他的

各年龄层的美食旅游市场规模

• 市场概况
• 婴儿潮世代
• X 世代
• Y 世代
• Z 世代

美食旅游市场规模（依旅游类型划分）

• 市场概况
• 国内的
• 国际的

美食旅游市场规模（依预订方式划分）

• 市场概况
• OTA（线上旅行社）
• 传统代理商
• 直接预订

美食旅游市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Haidilao International Holding Ltd.（China）
• Shake Shack Inc.（United States）
• Darden Restaurants, Inc.（United States）
• Yum!Brands, Inc.（United States）
• Sweetgreen, Inc.（United States）
• Cava Group, Inc.（United States）
• Abercrombie & Kent Group of Companies SA（United States）
• Intrepid Travel（Australia）
• Butterfield & Robinson Inc.（Canada）
• G Adventures（Canada）
• Artisans of Leisure（United States）
• Classic Journeys LLC（United States）
• Greaves Travel（United Kingdom）
• Leela Palaces, Hotels and Resorts（India）
• ADNH Catering（United Arab Emirates）
• Gourmet On Tour（Hong Kong）
• Culinary Backstreets（United States）
• Epitourean（United States）
• Taste Vacations（United States）

结论和建议

Culinary Tourism Market size was valued at USD 824.5 billion in 2023 and is poised to grow from USD 963.84 billion in 2024 to USD 3361.41 billion by 2032, growing at a CAGR of 16.9% during the forecast period (2025-2032).

The global culinary tourism market is experiencing significant growth, driven by increasing consumer spending in travel and the desire to experience local cuisine made from locally sourced ingredients. Travelers are increasingly drawn to explore new cultures through food, seeking authentic connections with local communities to gain deeper insights into destinations and their histories. Innovation is prominent in the market, fueled by technological advancements, such as NFC technology, which enhances the travel experience through personalized information. Mergers and acquisitions among leading players reflect strategies for revenue growth, market expansion, and enhanced brand portfolios. Additionally, the market is influenced by regulatory frameworks promoting sustainability and health standards. Ultimately, unique and exotic travel destinations with rich culinary cultures are top choices for adventurous food travelers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Culinary Tourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Culinary Tourism Market Segments Analysis

Global Culinary Tourism Market is segmented by Activity Type, Age Group, Tour Type, Mode of Booking and region. Based on Activity Type, the market is segmented into Culinary Trails, Cooking Classes, Restaurants, Food Festival and Others. Based on Age Group, the market is segmented into Baby Boomers, Generation X, Generation Y and Generation Z. Based on Tour Type, the market is segmented into Domestic and International. Based on Mode of Booking, the market is segmented into OTA, Traditional Agents and Direct Bookings. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Culinary Tourism Market

The Culinary Tourism market is being significantly driven by advancements in technology, which have become essential for efficiently executing various tasks within the travel and tourism industry. Companies that focus on online hotel aggregation and search engine optimization are harnessing the power of big data analytics to enhance their services. Additionally, the integration of artificial intelligence, particularly through the use of chatbots and virtual assistants, has played a critical role in improving customer experiences. These innovations are not only streamlining operations but also providing travelers with tailored culinary experiences, thus fueling the growth of the Culinary Tourism market.

Restraints in the Culinary Tourism Market

The Culinary Tourism market faces significant restraints due to external factors such as political instability and the prevalence of terrorism, which can severely influence international travel patterns and destination preferences. The threat of terrorism often alters tourist perceptions and behaviors, leading to decreased willingness to visit certain areas that may be perceived as unsafe. Such concerns can tarnish a region's reputation and adversely affect its tourism industry for extended periods. A notable instance is the decline in tourism in Sri Lanka following recent terrorist attacks, which prompted numerous tour operators to cancel bookings through April 2020, highlighting the long-lasting repercussions of safety concerns on travel choices.

Market Trends of the Culinary Tourism Market

The Culinary Tourism market is experiencing a significant trend driven by the rise of social media influence, where platforms like Instagram and TikTok are essential in shaping travel preferences. Travelers are increasingly drawn to destinations renowned for their unique and authentic culinary experiences, often shared via visually appealing content online. The storytelling element of food culture enhances its shareability, encouraging food enthusiasts to explore new locales based on their culinary offerings. Consequently, destinations are leveraging this trend by promoting local delicacies and engaging in food festivals, resulting in a burgeoning interest in food-centric travel that enriches both the gastronomic experience and local economies.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Culinary Tourism Market Size by Activity Type & CAGR (2025-2032)

• Market Overview
• Culinary Trails
• Cooking Classes
• Restaurants
• Food Festival
• Others

Global Culinary Tourism Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• Baby Boomers
• Generation X
• Generation Y
• Generation Z

Global Culinary Tourism Market Size by Tour Type & CAGR (2025-2032)

• Market Overview
• Domestic
• International

Global Culinary Tourism Market Size by Mode of Booking & CAGR (2025-2032)

• Market Overview
• OTA
• Traditional Agents
• Direct Bookings

Global Culinary Tourism Market Size & CAGR (2025-2032)

• North America (Activity Type, Age Group, Tour Type, Mode of Booking)
  • US
  • Canada
• Europe (Activity Type, Age Group, Tour Type, Mode of Booking)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Activity Type, Age Group, Tour Type, Mode of Booking)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Activity Type, Age Group, Tour Type, Mode of Booking)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Activity Type, Age Group, Tour Type, Mode of Booking)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Haidilao International Holding Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shake Shack Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Darden Restaurants, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yum! Brands, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sweetgreen, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cava Group, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abercrombie & Kent Group of Companies S.A. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intrepid Travel (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Butterfield & Robinson Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• G Adventures (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Artisans of Leisure (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Classic Journeys LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Greaves Travel (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Leela Palaces, Hotels and Resorts (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ADNH Catering (United Arab Emirates)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gourmet On Tour (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Culinary Backstreets (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Epitourean (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Taste Vacations (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations