消费性电器产品市场规模、份额和成长分析（按产品类型、分销管道和地区）- 产业预测 2025-2032

预计到 2023 年电器产品市场规模将达到 7,081.5 亿美元，并从 2024 年的 7,520.6 亿美元成长到 2032 年的 12,168.7 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.2%。

全球消费性电器产品市场在技术进步和都市化的推动下正在经历强劲增长，尤其是在新兴国家。消费者越来越多地投资于配备智慧、高效电器以提高舒适度和便利性的现代住宅。生活水准的提高和人均收入的增加使得更多的人能够购买优质的消费性电器产品，从而进一步刺激了需求。此外，忙碌的生活方式也推动了机器人吸尘器和智慧洗衣机等节省时间的设备的普及。都市区规模日益小型化，对多功能、紧凑型家用电器的需求不断增加，这些家用电器可在最大限度地节省空间的同时实现性能的最大化。随着消费者寻求减少能源消耗和水电费，对节能环保产品的日益偏好也在塑造市场动态，有助于推动该产业的持续成长。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 技术进步
• 客户和购买标准分析

电器产品市场规模（依产品类型划分）

• 市场概况
• 大型家电
  • 冷冻库
  • 冰箱
  • 洗衣机
  • 洗碗机
  • 空调
  • 烤箱
  • 其他的
• 小家电
  • 食品加工机
  • 烧烤和烘烤器
  • 茶和咖啡设施
  • 吸尘器
  • 其他的

电器产品市场规模（依分销管道划分）

• 市场概况
• 超级市场和大卖场
• 专卖店
• 电子商务
• 其他的

电器产品市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Whirlpool Corporation（United States）
• LG Electronics（South Korea）
• Samsung Electronics（South Korea）
• Electrolux AB（Sweden）
• Panasonic Corporation（Japan）
• Haier Smart Home Co., Ltd.（China）
• Midea Group Co., Ltd.（China）
• Gree Electric Appliances Inc.（China）
• BSH Hausgerate GmbH（Germany）
• Arcelik AS（Turkey）
• Koninklijke Philips NV（Netherlands）
• Hitachi Appliances, Inc.（Japan）
• Daikin Industries, Ltd.（Japan）
• Sharp Corporation（Japan）
• Toshiba Corporation（Japan）
• Godrej & Boyce Manufacturing Company Limited（India）
• Havells India Limited（India）
• V-Guard Industries Ltd.（India）
• IFB Industries Ltd.（India）
• De'Longhi SpA（Italy）

结论和建议

Home Appliances Market size was valued at USD 708.15 billion in 2023 and is poised to grow from USD 752.06 billion in 2024 to USD 1216.87 billion by 2032, growing at a CAGR of 6.2% during the forecast period (2025-2032).

The global home appliances market is experiencing significant growth driven by technological advancements and urbanization, particularly in emerging economies. Consumers are increasingly investing in modern homes equipped with smart, efficient appliances that enhance comfort and convenience. Rising living standards and higher per capita incomes are enabling more individuals to afford quality home appliances, further boosting demand. Additionally, busy lifestyles are fueling the popularity of time-saving devices like robotic vacuum cleaners and smart washing machines. The trend towards smaller households in urban areas has created a demand for multifunctional, compact appliances that maximize performance while minimizing space. A growing preference for energy-efficient and environmentally friendly products is also shaping market dynamics as consumers seek to reduce energy consumption and utility costs, driving sustained growth in the sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Home Appliances market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Home Appliances Market Segments Analysis

Global Home Appliances Market is segmented by Product Type, Distribution Channel and region. Based on Product Type, the market is segmented into Major Appliances and Small Appliances. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Specialty Stores, E-Commerce and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Home Appliances Market

The rise in health and hygiene consciousness, particularly in the wake of the pandemic, is significantly propelling the demand for home appliances designed for cleaning and sanitation. Consumers are increasingly favoring products like dishwashers, water filters, and air purifiers to ensure a hygienic living environment. This growing preference reflects a broader trend where individuals prioritize appliances that not only offer convenience but also contribute to their overall well-being. As a result, the home appliances market is experiencing substantial growth, fueled by the desire for cleaner and safer homes that promote health and enhance daily living.

Restraints in the Home Appliances Market

The Home Appliances market faces specific challenges, particularly regarding certain consumer goods like budget-friendly appliances, which often have limited lifespans and may incur significant repair or maintenance costs. This situation can deter potential buyers, especially in markets where long-term reliability is highly valued. Frequent breakdowns or the necessity for regular replacements can result in consumer dissatisfaction, undermining trust in the brand and the overall industry. Consequently, such factors can hinder market growth as potential customers become hesitant to invest in products that may not meet their expectations for durability and reliability.

Market Trends of the Home Appliances Market

The Home Appliances market is witnessing a significant trend towards the integration of smart technology, driven by consumer demand for automation, convenience, and energy efficiency. Smart home appliances, including thermostats, washing machines, and refrigerators, that connect seamlessly with voice assistants like Google Assistant and Amazon Alexa, are becoming increasingly popular. This rise in demand reflects a broader shift towards a connected home ecosystem, where appliances not only enhance everyday living but also contribute to energy savings and increased convenience. As this trend continues to gain momentum, manufacturers are prioritizing smart features, shaping the future landscape of the home appliances sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Customer & Buying Criteria Analysis

Global Home Appliances Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Major Appliances
  • Freezers
  • Refrigerators
  • Washing Machines
  • Dishwashers
  • Air Conditioners
  • Ovens
  • Others
• Small Appliances
  • Food Processors
  • Grills & Roasters
  • Tea/Coffee Makers
  • Vacuum Cleaners
  • Others

Global Home Appliances Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets and Hypermarkets
• Specialty Stores
• E-Commerce
• Others

Global Home Appliances Market Size & CAGR (2025-2032)

• North America (Product Type, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Whirlpool Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Electrolux AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haier Smart Home Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Midea Group Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gree Electric Appliances Inc. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BSH Hausgerate GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arcelik A.S. (Turkey)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Koninklijke Philips N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hitachi Appliances, Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Daikin Industries, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sharp Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Toshiba Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godrej & Boyce Manufacturing Company Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Havells India Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• V-Guard Industries Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IFB Industries Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• De'Longhi S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations