早餐食品市场规模、份额和成长分析（按来源、产品类型、包装类型、分销管道和地区）- 2025-2032 年产业预测

2023 年早餐食品市场规模价值 3,890 亿美元，预计将从 2024 年的 4,041.7 亿美元成长到 2032 年的 5,489 亿美元，预测期内（2025-2032 年）的复合年增长率为 3.9%。

全球早餐食品市场正在经历显着增长，这得益于忙碌的生活方式中消费者对方便、营养膳食的需求不断增加。随着消费者越来越注重快速准备、即食的解决方案，谷物、麵包、鸡蛋、乳製品和早餐棒等产品越来越受欢迎。人们对于健康和保健的显着追求推动了这一趋势，越来越多的人寻求高蛋白、低糖、全谷物的早餐食品，以满足特定的饮食需求，如无麸质或纯素。此外，製造商还透过推出不同的口味、成分和包装形式进行创新，以满足不断变化的消费者偏好。异国风水果口味和超级食品成分等令人兴奋的选择提升了早餐的饮食体验，随着消费者寻求轻鬆而又令人满意的膳食解决方案，进一步推动了市场的成长。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管格局
• 案例研究
• 客户和购买标准分析
• 原料分析

早餐食品市场规模（按来源和复合年增长率） (2025-2032)

• 市场概况
• 小麦
• 米
• 燕麦
• 玉米
• 大麦
• 其他的

早餐食品市场规模（按产品和复合年增长率） (2025-2032)

• 市场概况
• 早餐吧
• 谷物餐
• 香肠和义式肉肠
• 饮料
• 烘焙产品
• 其他的

早餐食品市场规模（按包装类型和复合年增长率） (2025-2032)

• 市场概况
• 盒子
• 小袋
• 其他的

早餐食品市场规模依分销管道及复合年增长率（2025-2032）

• 市场概况
• 大卖场和超级市场
• 独立零售商
• 专业零售商
• 便利商店
• 其他的

早餐食品市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Nestle（Switzerland）
• General Mills（United States）
• Kerry Group（Ireland）
• Kellogg's（United States）
• Premier Foods（United Kingdom）
• Quaker Oats Company（United States）
• Weetabix Limited（United Kingdom）
• Post Consumer Brands（United States）
• PepsiCo（United States）
• Hain Celestial Group（United States）
• Nature's Path Foods（Canada）
• Bob's Red Mill Natural Foods（United States）
• MOM Brands（United States）
• Raisio Group（Finland）
• Sanitarium Health and Wellbeing Company（Australia）
• Hero Group（Switzerland）
• Barilla Group（Italy）
• Associated British Foods（United Kingdom）
• Orkla Group（Norway）
• Bagrry's India Ltd.（India）

结论和建议

Breakfast Food Market size was valued at USD 389 billion in 2023 and is poised to grow from USD 404.17 billion in 2024 to USD 548.9 billion by 2032, growing at a CAGR of 3.9% during the forecast period (2025-2032).

The global breakfast food market is experiencing significant growth, driven by increasing consumer demand for convenient, nutritious meal options amidst busy lifestyles. Products like cereals, breads, eggs, dairy, and breakfast bars are witnessing rising popularity as consumers prioritize quick-prep and ready-to-eat solutions. A notable shift towards health-conscious eating reinforces this trend, with more individuals seeking high-protein, low-sugar, and whole grain breakfast foods that align with specific dietary needs, such as gluten-free or vegan. Additionally, manufacturers are innovating by introducing diverse flavors, ingredients, and packaging formats to cater to evolving consumer tastes. Exciting options such as exotic fruit flavors and superfood ingredients are enhancing the breakfast eating experience, further propelling the market's growth as consumers seek hassle-free yet satisfying meal solutions.

Top-down and bottom-up approaches were used to estimate and validate the size of the Breakfast Food market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Breakfast Food Market Segments Analysis

Global Breakfast Food Market is segmented by Source, Product, Packaging Type, Distribution Channel and region. Based on Source, the market is segmented into Wheat, Rice, Oat, Corn, Barley and Others. Based on Product, the market is segmented into Breakfast Bars, Cereal Meals, Sausages and salamis, Beverages, Bakery Products, Others. Based on Packaging Type, the market is segmented into Boxes, Pouches and Others. Based on Distribution Channel, the market is segmented into Hypermarkets and Supermarkets, Independent Retailers, Specialist Retailers, Convenience Stores and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Breakfast Food Market

The Breakfast Food market is experiencing a significant transformation as consumer preferences increasingly lean towards convenient and nutritious options over traditional meals. This shift is driving the popularity of ready-to-eat packaged cereals and other easily stored breakfast items. Cereals, rich in essential nutrients such as fiber and low in calories, are emerging as ideal breakfast choices. Additionally, advancements in food retail and heightened awareness of the health benefits associated with grain-based cereals further enhance their appeal among consumers. This evolving demand underscores a broader trend towards healthier, more accessible breakfast alternatives in today's fast-paced lifestyle.

Restraints in the Breakfast Food Market

The breakfast food market is currently facing challenges due to the increasing consumer awareness regarding the health implications of many ready-to-eat options, such as cereals and processed meat products that are often high in sugars and carbohydrates. This growing health consciousness has led to a declining demand for these items, as individuals become more mindful of their diet and the associated risks of consuming excess sugar and processed foods. As a result, there is a noticeable shift towards healthier breakfast alternatives, with consumers gravitating towards low-calorie, sugar-free options or home-cooked meals that prioritize nutrition and well-being.

Market Trends of the Breakfast Food Market

The Breakfast Food market is witnessing a notable trend towards healthier ready-to-eat options as consumers increasingly seek convenient yet nutritious meal solutions amid their busy lifestyles. The demand for packaged breakfast items, especially cereals, has surged, positioning them as ideal quick-fix solutions that not only satiate hunger but also deliver essential nutrients. These products' extended shelf life further enhances consumer confidence in food safety and quality. Additionally, the growing emphasis on health and sustainability aligns with this trend, driving innovations in the sector that cater to health-conscious consumers seeking to balance convenience with nutritional benefits. Overall, this shift underscores a significant opportunity for market expansion.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Breakfast Food Market Size by Source & CAGR (2025-2032)

• Market Overview
• Wheat
• Rice
• Oat
• Corn
• Barley
• Others

Global Breakfast Food Market Size by Product & CAGR (2025-2032)

• Market Overview
• Breakfast Bars
• Cereal Meals
• Sausages and salamis
• Beverages
• Bakery Products
• Others

Global Breakfast Food Market Size by Packaging Type & CAGR (2025-2032)

• Market Overview
• Boxes
• Pouches
• Others

Global Breakfast Food Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarkets and Supermarkets
• Independent Retailers
• Specialist Retailers
• Convenience Stores
• Others

Global Breakfast Food Market Size & CAGR (2025-2032)

• North America (Source, Product, Packaging Type, Distribution Channel)
  • US
  • Canada
• Europe (Source, Product, Packaging Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Source, Product, Packaging Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Source, Product, Packaging Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Source, Product, Packaging Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nestle (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kerry Group (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kellogg's (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Premier Foods (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Quaker Oats Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Weetabix Limited (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Post Consumer Brands (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hain Celestial Group (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Path Foods (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bob's Red Mill Natural Foods (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MOM Brands (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Raisio Group (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sanitarium Health and Wellbeing Company (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hero Group (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Barilla Group (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Associated British Foods (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orkla Group (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bagrry's India Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations