教育旅游市场规模、份额及成长分析（依年龄层、教育程度、职业、课程类型、目的和地区）－2025-2032 年产业预测

2023 年教育旅游市场规模价值 4,126 亿美元，预计将从 2024 年的 4,654.1 亿美元成长到 2032 年的 12,198.6 亿美元，预测期内（2025-2032 年）的复合年增长率为 12.8%。

全球教育旅游市场正在经历强劲成长，这得益于对优质教育和独特旅游体验的需求不断增长。这在很大程度上是由于人们越来越重视教育和职业发展，导致个人和家庭寻求丰富的教育旅行机会。越来越多的国际学生和专业人士涌入国外寻求更好的教育和培训，进一步加强了这一趋势。此外，中阶的扩大，尤其是在中国、印度和巴西等新兴国家，正在推动对教育体验的投资。科技的进步和廉价的交通途径正在促进以教育为目的的全球旅行。线上学习和远距工作的激增也使得教育旅游变得更加容易，为旅游和教育领域的相关人员创造了巨大的成长机会。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 技术分析
• 监管分析

按年龄分類的教育旅游市场规模

• 市场概览
• 少于15年
• 16-25岁
• 26-40岁
• 41-55岁

教育旅游市场规模：依教育类型划分

• 市场概览
• 小学
• 国中
• 大学
• 研究所

各职业教育旅游市场规模

• 市场概览
• 学生
• 老师
• 政府相关人员
• 企业主
• 业主
• 劳动者
• 其他的

按课程类型分類的教育旅游市场规模

• 市场概览
• 硕士课程
• 中学教育
• 初等教育

教育旅游市场规模（依目的划分）

• 市场概览
• 学术的
• 专门
• 历史文化
• 其他的

教育旅游市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• ACIS Educational Tours（United States）
• Explorica, Inc.（United States）
• The Experiment in International Living（United States）
• Rustic Pathways（United States）
• Walking Tree Travel（United States）
• STA Travel Ltd.（United Kingdom）
• AFS Intercultural Programs（United States）
• The Road Less Traveled（United States）
• The Experiment Digital（United States）
• CET Academic Programs（United States）
• GoAbroad.com（United States）
• Travel For Teens（United States）
• School Tours of America（United States）
• New York Language Center（United States）
• GLA（Global Leadership Adventures）（United States）
• Projects Abroad（United Kingdom）
• GEEO（Global Exploration for Educators Organization）（United States）
• CIEE（Council on International Educational Exchange）（United States）

结论和建议

Educational Tourism Market size was valued at USD 412.6 billion in 2023 and is poised to grow from USD 465.41 billion in 2024 to USD 1219.86 billion by 2032, growing at a CAGR of 12.8% during the forecast period (2025-2032).

The Global Educational Tourism Market is experiencing robust growth driven by the rising demand for quality education and unique travel experiences. A significant catalyst is the heightened focus on education and professional development, prompting individuals and families to seek enriching educational travel opportunities. This trend is further bolstered by an increasing influx of international students and professionals exploring superior educational and training prospects abroad. Additionally, the expanding middle class in emerging economies, notably in nations like China, India, and Brazil, is boosting investment in educational experiences. Enhanced technology and affordable transportation options are facilitating global travel for educational purposes. The surge in online learning and remote work is also making educational tourism more accessible, presenting significant growth opportunities for stakeholders in the travel and education sectors.

Top-down and bottom-up approaches were used to estimate and validate the size of the Educational Tourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Educational Tourism Market Segments Analysis

Educational Tourism Market is segmented by Age Group, Education, Occupation, Course Type, Purpose and region. Based on Age Group, the market is segmented into Less than 15 Years, 16-25 Years, 26-40 Years and 41-55 Years. Based on Education, the market is segmented into Primary, Secondary, College and Post-Graduation. Based on Occupation, the market is segmented into Students, Teachers, Government Officials, Corporate Managers, Enterprise Owners, Workers and Others. Based on Course Type, the market is segmented into Master's Degree, Secondary Education and Primary Education. Based on Purpose, the market is segmented into Academic, Professional, History and Cultural and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Educational Tourism Market

The growing interconnectivity of the global workforce and economy has led to an escalating demand for international education among both students and professionals. Educational tourism caters to this need by offering unique opportunities for individuals to immerse themselves in different cultures, hone their language abilities, and bolster their resumes. As the world becomes more interconnected, the appeal of gaining hands-on, cross-cultural experiences through educational travel has never been stronger, making it a key driver in the educational tourism sector. This trend reflects the increasing recognition of the benefits that come from learning in diverse global environments.

Restraints in the Educational Tourism Market

One significant restraint in the educational tourism market is the high expense associated with various programs, especially those that are longer-term, such as study abroad opportunities or specialized courses like language immersion. The financial burden linked to these programs can deter many prospective students and professionals, as not everyone possesses the necessary financial means to afford such experiences. This economic constraint can limit access to valuable educational opportunities, thereby impacting overall participation in the educational tourism sector. As a result, the market may face challenges in attracting a more diverse demographic of learners who could benefit from these enriching experiences.

Market Trends of the Educational Tourism Market

The educational tourism market is witnessing a notable trend toward experiential learning, as travelers increasingly prioritize hands-on, immersive experiences that enhance their understanding of new cultures and languages. This rising demand is manifesting in the popularity of language immersion programs, cultural exchange initiatives, and internships abroad, which facilitate deeper engagement and practical knowledge acquisition. Consumers are shifting away from traditional sightseeing towards interactive learning opportunities that foster personal growth and skill development. As a result, educational institutions and travel companies are adapting their offerings to cater to this market demand, ultimately reshaping the landscape of educational tourism into a more enriching and participatory experience.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technology Analysis
• Regulatory Analysis

Global Educational Tourism Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• Less than 15 Years
• 16 - 25 Years
• 26 - 40 Years
• 41 - 55 Years

Global Educational Tourism Market Size by Education & CAGR (2025-2032)

• Market Overview
• Primary
• Secondary
• College
• Post-Graduation

Global Educational Tourism Market Size by Occupation & CAGR (2025-2032)

• Market Overview
• Students
• Teachers
• Government Officials
• Corporate Managers
• Enterprise Owners
• Workers
• Others

Global Educational Tourism Market Size by Course Type & CAGR (2025-2032)

• Market Overview
• Master Degree
• Secondary Education
• Primary Education

Global Educational Tourism Market Size by Purpose & CAGR (2025-2032)

• Market Overview
• Academic
• Professional
• History and Cultural
• Others

Global Educational Tourism Market Size & CAGR (2025-2032)

• North America (Age Group, Education, Occupation, Course Type, Purpose)
  • US
  • Canada
• Europe (Age Group, Education, Occupation, Course Type, Purpose)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Age Group, Education, Occupation, Course Type, Purpose)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Age Group, Education, Occupation, Course Type, Purpose)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Age Group, Education, Occupation, Course Type, Purpose)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• ACIS Educational Tours (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Explorica, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Experiment in International Living (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rustic Pathways (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Walking Tree Travel (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• STA Travel Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AFS Intercultural Programs (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Road Less Traveled (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Experiment Digital (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CET Academic Programs (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GoAbroad.com (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Travel For Teens (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• School Tours of America (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New York Language Center (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GLA (Global Leadership Adventures) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Projects Abroad (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GEEO (Global Exploration for Educators Organization) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CIEE (Council on International Educational Exchange) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations