野生动物旅游市场规模、份额和成长分析（按旅游群体、类型、旅游年龄层、预订方式和地区）—2025-2032 年产业预测

野生动物旅游市场规模预计将在 2023 年达到 1,643 亿美元，并从 2024 年的 1,766.2 亿美元成长到 2032 年的 3,150 亿美元，在预测期内（2025-2032 年）的复合年增长率为 7.5%。

随着人们对大自然和野生动物体验的兴趣日益浓厚，野生动物旅游市场正在经历强劲增长。这一趋势是由人们对野生动物保护和永续旅游实践的认识不断增强所推动的。社群媒体正在激发人们的兴趣并鼓励游客寻找真实的野生动物邂逅。这对于旅游业的企业来说是一个巨大的机会，可以让企业脱颖而出并吸引有环保意识的消费者。然而，该市场也面临挑战，包括过度旅游可能对野生动物栖息地、当地文化和动物福利产生负面影响。为了解决这些问题，转向永续的实践和虚拟实境等创新技术主导的解决方案可以帮助教育游客，同时最大限度地减少对环境的影响。最终，平衡旅游业扩张与保育工作可能是实现市场永续成长的关键。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 客户和购买标准分析
• 监管分析

野生动物旅游市场规模（按地区）及复合年增长率（2025-2032）

• 市场概况
• 群组/好友
• 夫妻
• 家庭
• 独奏

野生动物旅游市场规模（按类型和复合年增长率） (2025-2032)

• 市场概况
• 森林野生动物之旅
• 海洋野生动物之旅

野生动物旅游市场规模（依游客年龄组别划分）及复合年增长率（2025-2032 年）

• 市场概况
• 20 岁以下
• 20 至 40 岁
• 年龄 40 岁或以上

野生动物旅游市场规模（按预订模式和复合年增长率） (2025-2032)

• 市场概况
• 直接预订
• 旅行社
• 市集预订

野生动物旅游市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• TUI Group（Germany）
• G Adventures（Canada）
• Lindblad Expeditions（US）
• Natural Habitat Adventures（US）
• Ecoventura（Ecuador）
• Exodus Travels（UK）
• Micato Safaris（Kenya）
• Tauck（US）
• World Expeditions（Australia）
• African Travel, Inc.（US）
• Wildlife Safari（US）
• Discover Corps（US）
• Road Scholar（US）
• Steppes Travel（UK）
• Wildland Adventures（US）
• Audley Travel（UK）
• Ker & Downey（US）
• Jacada Travel（UK）

结论和建议

Wildlife Tourism Market size was valued at USD 164.3 billion in 2023 and is poised to grow from USD 176.62 billion in 2024 to USD 315.0 billion by 2032, growing at a CAGR of 7.5% during the forecast period (2025-2032).

The Wildlife Tourism Market is experiencing significant growth, fueled by an increasing interest in nature and wildlife experiences. This trend is bolstered by heightened awareness of wildlife conservation and sustainable tourism practices. Social media has amplified interest, encouraging travelers to seek authentic wildlife encounters. This represents a substantial opportunity for businesses within the travel sector to differentiate themselves and attract environmentally conscious consumers. However, the market faces challenges, including the potential detrimental effects on wildlife habitats, community cultures, and animal welfare due to over-tourism. To counter these issues, a shift towards sustainable practices and innovative, technology-driven solutions like virtual reality can help educate tourists while minimizing environmental impact. Ultimately, balancing tourism expansion with conservation efforts will be critical for sustainable market growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Wildlife Tourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Wildlife Tourism Market Segments Analysis

Global Wildlife Tourism Market is segmented by Group, Type, Tourist Age Group, Booking Mode and region. Based on Group, the market is segmented into Groups/Friends, Couples, Family and Solo. Based on Type, the market is segmented into Forest Wildlife Tour and Marine Wildlife Tour. Based on Tourist Age Group, the market is segmented into Up to 20 Years, Between 20 and 40 Years and Above 40 Years. Based on Booking Mode, the market is segmented into Direct, Travel Agent and Marketplace Booking. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Wildlife Tourism Market

The Wildlife Tourism market is being significantly influenced by a growing awareness of environmental conservation and sustainability among travelers. As more individuals recognize the importance of preserving natural ecosystems, there is a heightened interest in ecotourism, which focuses on responsible travel to natural areas. This shift in mindset encourages tourists to engage with wildlife conservation initiatives actively, allowing them to gain insights into preservation efforts while having memorable and unique experiences in nature. Consequently, this trend not only enhances the appeal of wildlife tourism but also fosters a deeper appreciation for biodiversity and the essential role that ethical tourism plays in safeguarding wildlife and habitats.

Restraints in the Wildlife Tourism Market

The wildlife tourism market faces significant constraints due to its potential negative effects on the environment. The disruption of ecosystems and wildlife habitats can result from irresponsible tourism practices, including excessive noise and littering. Such behaviors contribute to environmental degradation, which can have detrimental consequences for wildlife populations. The delicate balance of nature can be disturbed when tourists do not engage responsibly, leading to a decline in both the health of ecosystems and the welfare of various species. This highlights the need for sustainable practices in wildlife tourism to preserve natural habitats while allowing for wildlife observation and appreciation.

Market Trends of the Wildlife Tourism Market

The Wildlife Tourism market is witnessing a significant trend towards sustainable practices fueled by rising awareness of environmental issues among travelers. As eco-conscious consumers seek authentic experiences, the popularity of sustainable wildlife tourism is surging. Tour operators are increasingly implementing eco-tourism initiatives, emphasizing low-impact travel and responsible wildlife watching to minimize ecological footprints. This shift not only caters to the demand for environmentally friendly options but also aligns with global conservation efforts. As a result, destinations are adapting their offerings to include educational experiences and conservation activities, thus appealing to a new generation of tourists who prioritize sustainability in their travel choices.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer And Buying Criteria Analysis
• Regulatory Analysis

Global Wildlife Tourism Market Size by Group & CAGR (2025-2032)

• Market Overview
• Groups/Friends
• Couples
• Family
• Solo

Global Wildlife Tourism Market Size by Type & CAGR (2025-2032)

• Market Overview
• Forest Wildlife Tour
• Marine Wildlife Tour

Global Wildlife Tourism Market Size by Tourist Age Group & CAGR (2025-2032)

• Market Overview
• Up to 20 Years
• Between 20 and 40 Years
• Above 40 Years

Global Wildlife Tourism Market Size by Booking Mode & CAGR (2025-2032)

• Market Overview
• Direct
• Travel Agent
• Marketplace Booking

Global Wildlife Tourism Market Size & CAGR (2025-2032)

• North America (Group, Type, Tourist Age Group, Booking Mode)
  • US
  • Canada
• Europe (Group, Type, Tourist Age Group, Booking Mode)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Group, Type, Tourist Age Group, Booking Mode)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Group, Type, Tourist Age Group, Booking Mode)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Group, Type, Tourist Age Group, Booking Mode)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• TUI Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• G Adventures (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lindblad Expeditions (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natural Habitat Adventures (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ecoventura (Ecuador)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Exodus Travels (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Micato Safaris (Kenya)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tauck (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• World Expeditions (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• African Travel, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wildlife Safari (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Discover Corps (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Road Scholar (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Steppes Travel (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wildland Adventures (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Audley Travel (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ker & Downey (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jacada Travel (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations