早餐用麦片谷类市场规模、份额和增长分析（按类型、类别、成分类型、分销渠道和地区）- 2025-2032 年行业预测

2023 年早餐用麦片谷类市场规模价值 392 亿美元，预计将从 2024 年的 406.9 亿美元成长到 2032 年的 548.4 亿美元，预测期内（2025-2032 年）的复合年增长率为 3.8%。

早餐用麦片谷类市场涵盖了从即食食品（RTE）到热谷类等多种产品，预计由于全球玉米、燕麦和小麦等作物过剩导致原材料成本下降而实现增长。印度政府为稳定价格和建立缓衝库存的倡议进一步强化了这一趋势，例如印度政府为糖农提供的 700 亿卢比救助金。随着农产品价格下降，食品和饮料製造商（特别是谷物领域的製造商）有望获得更高的利润率，从而有机会对生产力和创新进行再投资。总体而言，这些动态为早餐用麦片谷类产业创造了巨大的成长机会，因为公司可以利用成本节约来扩大其市场份额。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 监管分析
• 客户和购买标准分析

早餐用麦片谷类市场规模（按类型和复合年增长率） (2025-2032)

• 市场概况
• 热谷类
• 即食谷物

早餐用麦片谷类市场规模（按类别和复合年增长率） (2025-2032)

• 市场概况
• 有机的
• 传统的

早餐用麦片谷类市场规模（按成分类型和复合年增长率） (2025-2032)

• 市场概况
• 米
• 燕麦
• 小麦
• 玉米
• 大麦

早餐用麦片谷类市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 超级市场/大卖场
• 便利商店
• 网路零售
• 其他的

早餐用麦片谷类市场规模（按地区划分）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Kellogg Company（USA）
• General Mills, Inc.（USA）
• PepsiCo, Inc.（USA）
• Nestle SA（Switzerland）
• Post Holdings, Inc.（USA）
• Cereal Partners Worldwide（CPW）（Switzerland）
• The Jordans & Ryvita Company（UK）
• Associated British Foods plc（UK）
• Grupo Bimbo SAB de CV（Mexico）
• The Hain Celestial Group, Inc.（USA）
• The Kellogg Company of Canada（Canada）
• Sanitarium Health and Wellbeing Company（Australia）
• Hero Group（Switzerland）
• Dr. August Oetker KG（Germany）
• Seven Sundays LLC（USA）

结论和建议

Breakfast Cereal Market size was valued at USD 39.2 billion in 2023 and is poised to grow from USD 40.69 billion in 2024 to USD 54.84 billion by 2032, growing at a CAGR of 3.8% during the forecast period (2025-2032).

The breakfast cereal market, encompassing a range of products from Ready-to-Eat (RTE) to hot cereals, is poised for growth due to declining raw material costs driven by global overproduction of crops like maize, oats, and wheat. This trend is reinforced by initiatives such as the Indian government's Rs 7,000 crore bailout for sugar farmers, which aims to stabilize prices and create a buffer stock. With declining crop prices, food and beverage manufacturers, particularly in the cereal segment, can expect enhanced profit margins, leading to potential reinvestment in productivity and innovation. Overall, these dynamics present significant growth opportunities in the breakfast cereal sector, as firms leverage lower costs to expand their market presence.

Top-down and bottom-up approaches were used to estimate and validate the size of the Breakfast Cereal market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Breakfast Cereal Market Segments Analysis

Global Breakfast Cereal Market is segmented by Type, Category, Ingredient Type, Distribution Channel and region. Based on Type, the market is segmented into Hot Cereals and Ready-to-Eat Cereals. Based on Category, the market is segmented into Organic and Conventional. Based on Ingredient Type, the market is segmented into Rice, Oats, Wheat, Corn and Barley. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience stores, Online Retail and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Breakfast Cereal Market

In developing countries, the breakfast cereal market is experiencing significant growth as consumers increasingly prefer packaged cereals over traditional morning meals, opting for more convenient and healthier choices. These cereals are celebrated globally for their enhanced nutritional benefits and lower calorie content, making them an ideal breakfast option. As health consciousness rises among consumers, the demand for packaged breakfast cereals continues to soar, reflecting a shift towards more accessible and nutritious morning meals. This trend highlights the changing dietary preferences and lifestyles in these regions, contributing to the burgeoning popularity of breakfast cereals across various demographics.

Restraints in the Breakfast Cereal Market

The breakfast cereal market is facing challenges due to shifting consumer preferences towards healthier options, as more individuals are prioritizing their health and well-being. Increasingly, consumers seek breakfast alternatives that are lower in sugar, fat, and calories, which has resulted in a decrease in the demand for sugary and heavily processed cereals. This growing health consciousness is prompting manufacturers to reformulate their products or introduce new, healthier alternatives to cater to the evolving preferences of the market. As a result, brands must adapt to these changes to meet the expectations of health-oriented consumers while remaining competitive in the breakfast cereal sector.

Market Trends of the Breakfast Cereal Market

The Breakfast Cereal market is witnessing a significant trend towards healthier and nutrient-dense options, driven by rising health consciousness among consumers. With a greater emphasis on diets rich in fiber and protein to enhance overall wellness and immunity, brands like Kellogg, Nestle SA, and General Mills are expanding their product lines to meet this demand. The introduction of innovative offerings, such as General Mills' quick-muesli cereals in 2022, reflects the industry's responsiveness to consumer preferences for convenient yet nutritious breakfast choices. This shift not only underscores the importance of health in food consumption but also highlights the competitive landscape of the cereal market, where brands are increasingly focusing on merging taste with nutrition.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Analysis
• Customer And Buying Criteria Analysis

Global Breakfast Cereal Market Size by Type & CAGR (2025-2032)

• Market Overview
• Hot Cereals
• Ready-to-Eat Cereals

Global Breakfast Cereal Market Size by Category & CAGR (2025-2032)

• Market Overview
• Organic
• Conventional

Global Breakfast Cereal Market Size by Ingredient Type & CAGR (2025-2032)

• Market Overview
• Rice
• Oats
• Wheat
• Corn
• Barley

Global Breakfast Cereal Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets/Hypermarkets
• Convenience stores
• Online Retail
• Others

Global Breakfast Cereal Market Size & CAGR (2025-2032)

• North America (Type, Category, Ingredient Type, Distribution Channel)
  • US
  • Canada
• Europe (Type, Category, Ingredient Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Category, Ingredient Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Category, Ingredient Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Category, Ingredient Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Kellogg Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Post Holdings, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cereal Partners Worldwide (CPW) (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Jordans & Ryvita Company (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Associated British Foods plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grupo Bimbo S.A.B. de C.V. (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hain Celestial Group, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Kellogg Company of Canada (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sanitarium Health and Wellbeing Company (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hero Group (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dr. August Oetker KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seven Sundays LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations