市场调查报告书
商品编码
1558354
2030 年即时谷物市场预测:按产品类型、通路和地区分類的全球分析Instant Cereal Market Forecasts to 2030 - Global Analysis By Product Type, Distribution Channel and By Geography |
根据 Stratistics MRC 的数据,2024 年全球即时麦片市场规模为 342 亿美元,预计预测期内复合年增长率为 8.8%,到 2030 年将达到 567 亿美元。
即时麦片是方便的即食食品,旨在快速製备和食用。它通常由燕麦、小麦和大米等干燥谷物製成的已烹调加工食品组成,通常会加糖或调味。煮即时麦片时,只需添加热水或牛奶,谷物就会在几分钟内重新水化并形成理想的质地。该产品因其易用性、营养强化和多功能性而广受欢迎,并且通常添加维生素和矿物质以提供均衡饮食。
健康和营养意识不断增强
随着健康和营养意识的不断提高,即时谷物製造商越来越多地调整其产品,以满足消费者对更健康选择的需求。现代即时麦片由全谷谷物、高纤维和低糖製成,反映了向更有营养成分的转变。维生素和矿物质强化已成为标准,可满足各种营养需求并促进整体健康。此外,许多品牌都采用天然有机成分,不含人工添加剂或防腐剂。
环境考虑
环境问题对即时谷物产业产生重大影响,主要是由于与永续性和资源利用相关的问题。即时谷物的生产采用集中耕作方法,常导致森林砍伐、土壤劣化和过度用水。对合成肥料和农药的依赖导致土壤和水污染,对当地生态系统产生负面影响。包装废弃物也是一个主要问题。这是因为即时谷物食品通常以难以重复使用的一次性塑胶或复合材料出售。
可支配所得增加
可支配收入的增加极大地推动了即时谷物市场的发展,因为消费者在购买方便和优质的食品时享有更大的财务灵活性。随着收入的增加,人们更愿意投资于提供便利、节省时间和品质的产品。即时麦片以其快速製备和多种口味而闻名,吸引了那些寻求营养、无忧早餐解决方案的忙碌个人和家庭。此外,随着可支配收入的增加,消费者能够考虑和购买更多种类的谷物,包括有机和特色品牌。
健康趋势的经济影响
健康趋势对经济的影响正在对即食即时产业造成重大破坏,因为消费者越来越优先考虑更健康和少加工的食品。人们越来越意识到含糖砂糖和精製谷物对健康的负面影响,正在将需求转向天然食品和添加剂较少的产品。这一趋势导致传统即时麦片销售下降,而传统即食麦片经常因含糖量高且缺乏营养价值而受到批评。人们对有机和天然成分的日益偏好迫使製造商改进其产品,否则将面临市场占有率的下降。
COVID-19 大流行对即时谷物产业产生了重大影响,导致对方便、耐储存食品的需求激增。由于关门和社交距离措施到位,消费者寻求需要最少准备和储存的便餐,从而推动了即时的销售。然而,该产业也面临供应链中断、原物料采购困难等挑战,导致短缺和价格上涨。然而,疫情凸显了全球供应链的脆弱性,促使企业重新评估其采购和分销策略。
预计以小麦为基础的谷物市场在预测期内将成为最大的市场
由于注重技术创新和营养强化,预计以小麦为基础的谷物细分市场在预测期内将成长最大。这些谷物经过改良,在不牺牲健康益处的情况下提供更大的便利性。加工技术的进步使得即时谷物食品的生产具有改善的味道、质地和溶解度,使其能够快速溶解在牛奶或水中,同时保留其营养价值。此外,它们富含维生素和矿物质,可以更有效地满足饮食需求,对于寻求方便饮食的消费者来说是更健康的选择。
杂货店领域预估在预测期内复合年增长率最高
预计杂货店领域在预测期内将呈现最高的复合年增长率。杂货店正在扩大即时市场,以满足不断变化的消费者偏好和生活方式需求。这种增强包括多方面的方法,包括引入更少砂糖、添加维生素和更多纤维的更健康选择,以满足日益增长的健康意识。它还注重口味和成分的多样化,以满足对洁净标示产品不断增长的需求,融入天然和有机元素,并吸引更广泛的受众。
在预测期内,欧洲地区占了最大的市场份额。高压加工 (HPP) 和挤压技术等进步使该全部区域的製造商能够生产质地、口味和营养保留更好的谷物。 HPP 有助于保存维生素和矿物质,同时延长保质期,且无需使用化学防腐剂。另一方面,挤压技术可以生产各种形状和口味的谷物,迎合广泛的消费者偏好。成分采购和配方方面的创新正在为该全部区域带来更健康的选择,其中包括全谷谷物、天然甜味剂以及益生菌和膳食纤维等功能性成分的添加。
预计欧洲地区在预测期内将保持盈利成长。由于严格的监管,即时谷物食品符合严格的健康和安全标准,包括砂糖、盐和脂肪的限制。这些法规迫使製造商用必需的维生素和矿物质强化谷物,并与更广泛的公共卫生目标保持一致。透明度要求要求清楚地标註成分和营养讯息,以帮助消费者做出明智的选择。因此,这些因素正在推动该地区的成长。
According to Stratistics MRC, the Global Instant Cereal Market is accounted for $34.2 billion in 2024 and is expected to reach $56.7 billion by 2030 growing at a CAGR of 8.8% during the forecast period. Instant cereal is a convenient and ready-to-eat food product designed for quick preparation and consumption. Typically, it consists of pre-cooked, processed grains such as oats, wheat, or rice that have been dried and often sweetened or flavored. To prepare instant cereal, one simply adds hot water or milk, allowing the grains to rehydrate and achieve a desirable texture in just a few minutes. This product is popular for its ease of use, nutritional fortification, and versatility, often enriched with vitamins and minerals to provide a balanced meal.
Growing awareness of health and nutrition
As awareness of health and nutrition continues to rise, instant cereal manufacturers are increasingly adapting their products to meet consumer demands for healthier options. Modern instant cereals are now formulated with whole grains, higher fiber content, and reduced sugar levels, reflecting a shift towards more nutritious ingredients. Fortification with vitamins and minerals has become standard, addressing various dietary needs and promoting overall well-being. Additionally, many brands are incorporating natural and organic ingredients, free from artificial additives and preservatives.
Environmental concerns
Environmental concerns are significantly impacting the instant cereal industry, primarily due to issues related to sustainability and resource use. The production of instant cereals involves intensive agricultural practices that often lead to deforestation, soil degradation, and excessive water consumption. The reliance on synthetic fertilizers and pesticides contributes to soil and water pollution, harming local ecosystems. Packaging waste is another critical concern, as instant cereals are typically sold in single-use plastic or composite materials that are challenging to recycle.
Rising disposable income
Rising disposable income is significantly boosting the instant cereal market as consumers enjoy increased financial flexibility to spend on convenient and premium food options. With higher earnings, people are more willing to invest in products that offer convenience, time savings, and quality. Instant cereals, which are known for their quick preparation and varied flavors, appeal to busy individuals and families seeking nutritious, hassle-free breakfast solutions. Moreover, higher disposable income allows consumers to explore and purchase a wider range of cereals, including organic and specialty brands, which often come with a higher price tag.
Economic impact of health trends
The economic impact of health trends has significantly hindered the instant cereal industry, as consumers increasingly prioritize healthier and less processed food options. Rising awareness about the negative health effects of sugary cereals and refined grains has shifted demand towards whole foods and products with minimal additives. This trend has led to decreased sales for traditional instant cereals, which are often criticized for their high sugar content and lack of nutritional value. The growing preference for organic and natural ingredients has pressured manufacturers to reformulate their products or face declining market share.
The COVID-19 pandemic significantly impacted the instant cereal industry, as it led to a surge in demand for convenient and shelf-stable food products. With lockdowns and social distancing measures in place, consumers sought easy-to-prepare meals that required minimal preparation and storage, driving up sales of instant cereals. However, the industry also faced challenges, including supply chain disruptions and difficulties in sourcing ingredients, which led to shortages and price increases. However, the pandemic highlighted the vulnerability of global supply chains and spurred companies to rethink their strategies for sourcing and distribution.
The Wheat-based Cereals segment is expected to be the largest during the forecast period
Wheat-based Cereals segment is expected to be the largest during the forecast period by focusing on innovation and nutritional enhancement. These cereals are being reformulated to offer greater convenience without sacrificing health benefits. Advances in processing technology are enabling the production of instant cereals with improved taste, texture, and solubility, ensuring that they dissolve quickly in milk or water while retaining their nutritional integrity. Additionally, the incorporation of fortified vitamins and minerals addresses dietary needs more effectively, making these cereals a more wholesome option for consumers seeking quick meals.
The Grocery Stores segment is expected to have the highest CAGR during the forecast period
Grocery Stores segment is expected to have the highest CAGR during the forecast period. Grocery stores are enhancing the Instant Cereal segment to cater to evolving consumer preferences and lifestyle demands. This enhancement involves a multifaceted approach, including the introduction of healthier options with reduced sugar, added vitamins, and high fiber content to align with growing health-conscious trends. There is a focus on diversifying flavors and ingredients to appeal to a broader audience, incorporating natural and organic elements to meet the increasing demand for clean-label products.
Europe region commanded the largest share of the market over the projected period. Advances such as high-pressure processing (HPP) and extrusion technology have allowed manufacturers to create cereals with better texture, taste and nutrient retention across the region. HPP helps preserve vitamins and minerals while extending shelf life without the need for chemical preservatives. Meanwhile, extrusion technology enables the production of cereals with diverse shapes and flavors, catering to a wide range of consumer preferences. Innovations in ingredient sourcing and formulation are leading to healthier options, incorporating whole grains, natural sweeteners and added functional ingredients like probiotics and fiber throughout the region.
Europe region is poised to hold profitable growth during the extrapolated time frame. Stringent regulations ensure that instant cereals meet rigorous health and safety criteria, including limits on sugar, salt, and fat content. These regulations compel manufacturers to fortify cereals with essential vitamins and minerals, aligning with broader public health goals. Transparency requirements mandate clear labeling of ingredients and nutritional information, empowering consumers to make informed choices. As a result, these elements are boosting the regional growth.
Key players in the market
Some of the key players in Instant Cereal market include Bahrain Dalla For Food Factory Co, Bob's Red Mill, General Mills, Kellogg Company, Marico, Nestle, Post Holdings Inc, Quaker Oats Company and The Hershey Company.
In August 2023, Nongshim Kellogg Co. launched its entry into the domestic instant rice market with the introduction of "Whole Oat Rice," a product crafted entirely from 100% oats groats. This milestone signifies the inaugural venture of a cereal brand into South Korea's instant rice sector, marking a significant development in the market landscape.
In March 2023, Nutifood launched its entry into the instant cereal drink market with the introduction of three functional cereal products tailored to address distinct consumer needs. It is leveraging Europe's cutting-edge nutritional science and a deep understanding of Vietnamese consumers' nutritional requirements, these products are formulated to be natural and 'unflavored', receiving an endorsement from the Nutifood Nutrition Research Institute in Sweden.
In September 2022, Kellogg's introduced its latest innovation, Instabowls, offering a hassle-free breakfast solution that requires only cold water and a quick stir to enjoy real milk instantly. It is available in four classic varieties, each portable bowl is pre-portioned and mess-free, catering to consumers' on-the-go lifestyles.
In July 2022, Kellogg's India launched Froot Loops under the breakfast cereal, expanding its 'nutritious and tasty' breakfast options. Froot Loops is amongst the most popular and fastest-growing cereal brands globally. Kellogg India will make Froot Loops locally. Kellogg's has also partnered with e-commerce retailers such as Amazon and Big Basket.