零售业巨量资料分析市场规模、份额和成长分析（按组件、部署、组织规模、应用和地区）- 产业预测 2025-2032

2023 年全球零售巨量资料分析市场规模价值为 52.6 亿美元，预计将从 2024 年的 63.8 亿美元成长到 2032 年的 296.8 亿美元，预测期内（2025-2032 年）的复合年增长率为 21.2%。

预测分析正在改变零售格局，它使企业能够利用历史资料来预测由于不断变化的消费行为和市场趋势而导致的销售成长。这项积极主动的策略将使零售商保持竞争力并在全球巨量资料分析领域占据相当大的市场占有率。无论是加强促销策略、促进交叉销售或培养客户关係，预测分析在提高盈利方面都发挥关键作用。线上和线下零售商越来越多地采用资料主导的方法来了解消费者的购买模式、根据偏好自订产品并改善行销倡议。儘管资料整合方面存在潜在挑战（可以透过系统管治来应对），但整合製造系统 (IPS)、自助结帐自动化和机器人等创新技术仍在进一步推动市场的发展。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 技术进步

零售业巨量资料分析市场规模（依组成部分及复合年增长率） (2025-2032)

• 市场概况
• 软体
• 服务

零售业巨量资料分析市场规模（按部署和复合年增长率） (2025-2032)

• 市场概况
• 本地
• 云

零售业巨量资料分析市场规模（依组织规模及复合年增长率） (2025-2032)

• 市场概况
• 大型企业
• 中小型企业

零售业巨量资料分析市场规模（按应用和复合年增长率） (2025-2032)

• 市场概况
• 销售和行销分析
• 供应链营运管理
• 商品行销分析
• 客户分析
• 其他的

零售业巨量资料分析市场规模（按地区及复合年增长率）（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Microsoft Corporation（United States）
• IBM Corporation（United States）
• Oracle Corporation（United States）
• SAS Institute Inc.（United States）
• SAP SE（Germany）
• Salesforce.com Inc.（United States）
• Adobe Inc.（United States）
• MicroStrategy Incorporated（United States）
• Teradata Corporation（United States）
• Alteryx Inc.（United States）
• Altair Engineering Inc.（United States）
• Cloudera Inc.（United States）
• Talend SA（France）
• Splunk Inc.（United States）
• EDITED（United Kingdom）
• Synerise SA（Poland）
• RetailNext Inc.（United States）
• CARTO（United States）
• eSite Analytics（United States）
• Buxton（United States）

结论和建议

Global Big Data Analytics in Retail Market size was valued at USD 5.26 billion in 2023 and is poised to grow from USD 6.38 billion in 2024 to USD 29.68 billion by 2032, growing at a CAGR of 21.2% during the forecast period (2025-2032).

Predictive analytics is revolutionizing the retail landscape by enabling businesses to leverage historical data to forecast sales growth driven by evolving consumer behaviors and market trends. This proactive strategy empowers retailers to maintain a competitive edge and capture significant market share within the global big data analytics sector. By enhancing promotional strategies, facilitating cross-selling, and nurturing customer relationships, predictive analytics plays a crucial role in driving profitability. Retailers, both online and offline, are increasingly adopting data-driven methodologies to decipher consumer buying patterns, aligning products with preferences, and refining marketing initiatives. Innovative technologies like Integrated Production Systems (IPS), self-checkout automation, and robotics are further propelling the market forward, despite potential data integration challenges that can be managed through systematic governance.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Big Data Analytics In Retail market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Big Data Analytics In Retail Market Segments Analysis

Global Big Data Analytics in Retail Market is segmented by Component, Deployment, Organization Size, Applications and region. Based on Component, the market is segmented into Software and Service. Based on Deployment, the market is segmented into On-Premise and Cloud. Based on Organization Size, the market is segmented into Large Enterprises and SMEs. Based on Applications, the market is segmented into Sales and Marketing Analytics, Supply Chain Operations Management, Merchandising Analytics, Customer Analytics and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Big Data Analytics In Retail Market

The Global Big Data Analytics in Retail market is significantly driven by the transformative effects of e-commerce on traditional brick-and-mortar retailing, diminishing their dominance and highlighting the importance of data-driven strategies. A streamlined supply chain, which facilitates the efficient transition of products from suppliers to warehouses and ultimately to customers, is essential for any retail business. Big data analytics plays a pivotal role in this transformation by enabling real-time tracking of inventory and product movement, analyzing customer data to forecast purchasing trends, and even employing robotic systems for order fulfillment in expansive automated warehouses, ensuring operational efficiency and responsiveness to consumer needs.

Restraints in the Global Big Data Analytics In Retail Market

The Global Big Data Analytics in Retail market faces significant restraints primarily due to pressing security issues. Concerns surrounding fake data generation, the demand for real-time security measures, and the protection of customer data privacy are paramount. Additionally, vulnerabilities arise from remote data storage, inadequate identity governance, insufficient investments in system and network security, human errors, and the proliferation of connected devices and Internet of Things (IoT) applications. Addressing these challenges is crucial for organizations. Moreover, the rising frequency of data breaches and cyberattacks targeting customer information across various sectors poses a substantial threat to market growth.

Market Trends of the Global Big Data Analytics In Retail Market

The global Big Data analytics market in retail is experiencing significant growth, driven by the rise of edge computing solutions. With an unprecedented surge in the number of connected IoT devices-projected by the International Data Corporation (IDC) to reach 152,200 connections per minute by 2025-retailers are increasingly leveraging Machine Learning (ML) and Artificial Intelligence (AI) to analyze data in real-time. This shift towards edge computing enables faster data processing and insights generation, enhancing customer experiences and operational efficiency. As a result, demand for advanced Big Data analytics tools is set to rise, transforming the retail landscape into a data-driven ecosystem.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement

Global Big Data Analytics in Retail Market Size by Component & CAGR (2025-2032)

• Market Overview
• Software
• Service

Global Big Data Analytics in Retail Market Size by Deployment & CAGR (2025-2032)

• Market Overview
• On-Premise
• Cloud

Global Big Data Analytics in Retail Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Large Enterprises
• SMEs

Global Big Data Analytics in Retail Market Size by Applications & CAGR (2025-2032)

• Market Overview
• Sales and Marketing Analytics
• Supply Chain Operations Management
• Merchandising Analytics
• Customer Analytics
• Others

Global Big Data Analytics in Retail Market Size & CAGR (2025-2032)

• North America (Component, Deployment, Organization Size, Applications)
  • US
  • Canada
• Europe (Component, Deployment, Organization Size, Applications)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Deployment, Organization Size, Applications)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Deployment, Organization Size, Applications)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Deployment, Organization Size, Applications)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Microsoft Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce.com Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MicroStrategy Incorporated (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teradata Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alteryx Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Altair Engineering Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cloudera Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Talend S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Splunk Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EDITED (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Synerise S.A. (Poland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RetailNext Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CARTO (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• eSite Analytics (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Buxton (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations