乙烯基地板材料市场规模、份额和成长分析（按产品、类型、应用、销售管道和地区）- 2025-2032 年产业预测

预计到 2023 年乙烯基地板材料市场规模将达到 375 亿美元，从 2024 年的 400.9 亿美元成长到 2032 年的 683.6 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.9%。

受创新解决方案和消费者对地板设计和安装的不断变化的偏好的推动，乙烯基地板材料市场正在经历强劲增长。新兴亚太市场，特别是中国、印度和日本，由于都市化和工作空间开发加快，商业需求正在显着增长。同时，消费者对环境永续性的意识不断增强，推动了环保地板材料的采用。在北美，美国占据最大的市场占有率，这得益于高昂的住宅需求、蓬勃发展的服务业以及政府加强社会基础设施的倡议。体育和健身设施的兴起进一步推动了对乙烯基地板材料产品的需求。市场生态系统包括原料供应商、製造商、经销商和承包商，其产品包括乙烯基板材、瓷砖和豪华选择，可满足各个垂直领域的多样化应用。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

乙烯基地板材料市场规模（按产品和复合年增长率） (2025-2032)

• 市场概况
• 均质的
• 异质

乙烯基地板材料市场规模（按类型和复合年增长率） (2025-2032)

• 市场概况
• 难的
• 柔软的

乙烯基地板材料市场规模（按应用划分）及复合年增长率（2025-2032）

• 市场概况
• 胶合剂类型
• 黏着型
• 连锁磁砖
• 鬆散铺设

乙烯基地板材料市场规模（按应用划分）及复合年增长率（2025-2032）

• 市场概况
• 住宅
• 商业的

乙烯基地板材料市场规模依销售管道及复合年增长率（2025-2032）

• 市场概况
• 在线的
• 离线

乙烯基地板材料市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Mohawk Industries（USA）
• Gerflor（France）
• Tarkett（France）
• Forbo Flooring Systems（Switzerland）
• LG Hausys（South Korea）
• Polyflor（UK）
• Beaulieu International Group（Belgium）
• Mannington Mills（USA）
• AFI Licensing LLC（USA）
• Metroflor Corporation（USA）
• Novalis Innovative Flooring（China）
• Nature Home Holding Company Limited（China）
• FloorFolio Industries（USA）
• Responsive Industries Ltd（India）
• Supreme Industries Ltd.（India）
• Zhejiang Kingdom Group Co., Ltd.（China）

结论和建议

Vinyl Flooring Market size was valued at USD 37.5 billion in 2023 and is poised to grow from USD 40.09 billion in 2024 to USD 68.36 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

The vinyl flooring market has experienced robust growth driven by innovative solutions and evolving consumer preferences in floor design and construction. Urbanization and enhanced workspace developments in emerging Asia Pacific markets, particularly China, India, and Japan, have significantly boosted commercial demand. Simultaneously, a rising consumer consciousness towards environmental sustainability has increased the adoption of eco-friendly flooring options. In North America, the U.S. holds the largest market share, propelled by high residential demand, a strong service sector, and government initiatives to enhance social infrastructure. The growth in sports and fitness facilities further supports demand for vinyl flooring products. The market ecosystem encompasses raw material suppliers, manufacturers, distributors, and contractors, with products like vinyl sheets, tiles, and luxury options catering to diverse applications across various sectors.

Top-down and bottom-up approaches were used to estimate and validate the size of the Vinyl Flooring market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Vinyl Flooring Market Segments Analysis

Global Vinyl Flooring Market is segmented by Product, Type, Installation, Application, Sales Channel and region. Based on Product, the market is segmented into Homogenous and Heterogeneous. Based on Type, the market is segmented into Rigid and Flexible. Based on Installation, the market is segmented into Self-Adhesive, Glue-Down, Interlocking Tiles and Loose Lay. Based on Application, the market is segmented into Residential and Commercial. Based on Sales Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Vinyl Flooring Market

The Vinyl Flooring market is poised for significant growth due to projected population increases, as the United Nations anticipates that the global population will approach 10 billion by 2050, according to the World Bank. With a surge in urban migration, there is an escalating demand for housing and infrastructure, which presents both opportunities and challenges for the architecture, engineering, and construction (AEC) industries. This rapid urban development not only influences local and regional markets but also holds implications on a global scale, driving the need for innovative flooring solutions like vinyl, which are both practical and aesthetically appealing in burgeoning urban environments.

Restraints in the Vinyl Flooring Market

The vinyl flooring market faces significant restraints due to the volatility in raw material costs, which include polyvinyl chloride resins, plasticizers, limestone, glass fiber, carrier sheets, pigments, and stabilizers. These materials constitute approximately 50% of the total production expenses, and any fluctuations in their prices can substantially affect the overall manufacturing costs. As a result, the unpredictability of raw material costs poses a challenge for manufacturers, potentially hindering growth in the vinyl flooring market. Consequently, companies must find ways to mitigate these price fluctuations to sustain profitability and drive market expansion effectively.

Market Trends of the Vinyl Flooring Market

The Vinyl Flooring market is experiencing a notable surge in demand, particularly for Luxury Vinyl Tiles (LVTs) driven by the construction industry. Technological advancements and enhanced manufacturing practices have positioned LVTs as a durable flooring solution capable of lasting up to 25 years, effectively doubling the lifespan of traditional flooring options. This longevity not only reduces replacement costs but also aligns with sustainability goals by minimizing material waste. As consumers and businesses prioritize both aesthetic appeal and environmental responsibility, the trend towards LVTs is expected to strengthen, marking a significant shift in flooring preferences across residential and commercial sectors.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Vinyl Flooring Market Size by Product & CAGR (2025-2032)

• Market Overview
• Homogenous
• Heterogeneous

Global Vinyl Flooring Market Size by Type & CAGR (2025-2032)

• Market Overview
• Rigid
• Flexible

Global Vinyl Flooring Market Size by Installation & CAGR (2025-2032)

• Market Overview
• Self-Adhesive
• Glue-Down
• Interlocking Tiles
• Loose Lay

Global Vinyl Flooring Market Size by Application & CAGR (2025-2032)

• Market Overview
• Residential
• Commercial

Global Vinyl Flooring Market Size by Sales Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Vinyl Flooring Market Size & CAGR (2025-2032)

• North America (Product, Type, Installation, Application, Sales Channel)
  • US
  • Canada
• Europe (Product, Type, Installation, Application, Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Type, Installation, Application, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Type, Installation, Application, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Type, Installation, Application, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Mohawk Industries (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gerflor (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tarkett (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Forbo Flooring Systems (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Hausys (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Polyflor (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beaulieu International Group (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mannington Mills (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AFI Licensing LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Metroflor Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Novalis Innovative Flooring (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature Home Holding Company Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FloorFolio Industries (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Responsive Industries Ltd (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Supreme Industries Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zhejiang Kingdom Group Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations