另类资料市场规模、份额和成长分析（按类型、垂直产业、最终用途和地区）- 产业预测 2025-2032

2023 年全球另类资料市场规模价值 115 亿美元，预计将从 2024 年的 168.2 亿美元成长到 2032 年的 3,531 亿美元，预测期内（2025-2032 年）的复合年增长率为 46.3%。

由于可用资讯来源的多样化和扩展，另类资料市场正在经历显着的成长。除了网路抓取和金融交易分析等成熟的技术外，行动装置、社群媒体、卫星和物联网技术等新的资讯来源也越来越受到广泛认可。这一趋势在避险基金中尤其明显，目前超过一半的公司使用另类资料来产生阿尔法并管理风险，预计将出现强劲成长。然而，与传统财务报表相比，替代资料由于其非结构化和波动性给策略规划带来了挑战。投资者需要投资专业知识和先进技术，包括人工智慧和机器学习工具，以有效地提取见解并识别模式，进一步增强市场内的资讯发现。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

另类资料市场规模（按类型和复合年增长率） (2025-2032)

• 市场概况
• 信用卡和签帐金融卡交易
• 接收邮件
• 地理位置（行人数量）记录
• 使用行动应用程式
• 卫星和气象资料
• 资料和情绪资料
• 网页抓取资料
• 网路流量
• 其他资料类型

另类资料市场规模（依垂直产业划分）及复合年增长率（2025-2032 年）

• 市场概况
• 车
• BFSI
• 活力
• 产业
• 资讯科技和通讯
• 媒体和娱乐
• 房地产与建筑
• 零售
• 运输和物流
• 其他行业

另类资料市场规模（依最终用途和复合年增长率） (2025-2032)

• 市场概况
• 避险基金经理
• 投资机构
• 零售公司
• 其他用途

另类资料市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Advan（US）
• Dataminr（US）
• Earnest Research（US）
• Preqin（UK）
• RavenPack（Spain）
• Thinknum Alternative Data（US）
• UBS Evidence Lab（US）
• YipitData（US）
• Eagle Alpha（Ireland）1
• Geotab Inc（Canada）
• Trademo（US）
• Measurable AI（Hong Kong）
• InfoTrie（Singapore）
• Digital Intelligence Lab（Italy）
• Predik Data-driven（US）
• LobbyingData.com（US）
• Talkingdata（China）

结论和建议

Global Alternative Data Market size was valued at USD 11.5 billion in 2023 and is poised to grow from USD 16.82 billion in 2024 to USD 353.1 billion by 2032, growing at a CAGR of 46.3% during the forecast period (2025-2032).

The alternative data market is experiencing significant growth driven by the diverse and expanding sources of information available. Established methods like web scraping and financial transaction analysis are complemented by emerging sources such as mobile devices, social media, satellites, and IoT technology, which are now widely recognized. This trend is especially notable among hedge funds, with over half of managers leveraging alternative data for alpha generation and risk management, presenting substantial growth prospects. However, due to its unstructured nature and variability, alternative data poses challenges in strategic planning compared to traditional financial statements. Investors must invest in expertise and advanced technologies, including AI and machine learning tools, to effectively extract insights and identify patterns, further enhancing information discovery within the market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Alternative Data market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Alternative Data Market Segments Analysis

Global Alternative Data Market is segmented by Type, Industry, End Use and region. Based on Type, the market is segmented into Credit & Debit Card Transactions, Email Receipts, Geo-location (Foot Traffic) Records, Mobile Application Usage, Satellite & Weather Data, Social & Sentiment Data, Web Scraped Data, Web Traffic and Other Data Types. Based on Industry, the market is segmented into Automotive, BFSI, Energy, Industrial, IT & Telecommunications, Media & Entertainment, Real Estate & Construction, Retail, Transportation & Logistics and Other Industries. Based on End Use, the market is segmented into Hedge Fund Operators, Investment Institutions, Retail Companies and Other End Use. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Alternative Data Market

The increasing utilization of alternative data within hedge funds is a significant driving force behind the global alternative data market. As these investment firms seek to gain a competitive edge, they are turning to non-traditional data sources to enhance their decision-making processes. This trend includes leveraging data from various unconventional avenues, such as social media, satellite imagery, and web scraping, to extract insights that can improve investment strategies and risk assessments. Consequently, the expanding reliance on alternative data by hedge funds is propelling market growth, highlighting the evolving landscape of financial analysis and investment management methodologies.

Restraints in the Global Alternative Data Market

One of the key challenges facing the Global Alternative Data market is the presence of data interpretation issues. As businesses increasingly rely on alternative data sources to inform their strategies, the complexity and variability of data can lead to misinterpretation. The vast array of data types and the differing methodologies used for collection and analysis can complicate the extraction of actionable insights. Without clear standards and frameworks in place, organizations may struggle to derive meaningful conclusions from the data, potentially hindering decision-making processes. Thus, addressing these interpretation challenges is crucial for the market's growth and for maximizing the value derived from alternative data.

Market Trends of the Global Alternative Data Market

The Global Alternative Data market is experiencing a significant shift driven by technological advancements in data handling and bioinformatics tools. As the demand for actionable insights rises, alternative data sources are being harnessed to identify new biomarkers that inform in-vitro diagnostics and drug discovery. The integration of omics technologies has revolutionized the landscape, enhancing the utility of alternative data in various biomedical applications. This trend is further propelled by the burgeoning need for comprehensive environmental toxicology screening, driving an increase in investment and innovation in alternative data strategies. As such, the market is poised for robust growth, reflecting an expanding intersection of technology and biomedicine.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Alternative Data Market Size by Type & CAGR (2025-2032)

• Market Overview
• Credit & Debit Card Transactions
• Email Receipts
• Geo-location (Foot Traffic) Records
• Mobile Application Usage
• Satellite & Weather Data
• Social & Sentiment Data
• Web Scraped Data
• Web Traffic
• Other Data Types

Global Alternative Data Market Size by Industry & CAGR (2025-2032)

• Market Overview
• Automotive
• BFSI
• Energy
• Industrial
• IT & Telecommunications
• Media & Entertainment
• Real Estate & Construction
• Retail
• Transportation & Logistics
• Other Industries

Global Alternative Data Market Size by End Use & CAGR (2025-2032)

• Market Overview
• Hedge Fund Operators
• Investment Institutions
• Retail Companies
• Other End Use

Global Alternative Data Market Size & CAGR (2025-2032)

• North America (Type, Industry, End Use)
  • US
  • Canada
• Europe (Type, Industry, End Use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Industry, End Use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Industry, End Use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Industry, End Use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Advan (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dataminr (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Earnest Research (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Preqin (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RavenPack (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thinknum Alternative Data (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• UBS Evidence Lab (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• YipitData (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eagle Alpha (Ireland)1
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Geotab Inc (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trademo(US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Measurable AI (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• InfoTrie (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Digital Intelligence Lab (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Predik Data-driven (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LobbyingData.com (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Talkingdata (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations