燕麦市场规模、份额和成长分析（按类型、应用、分销管道和地区）- 2025-2032 年行业预测

2023 年全球燕麦市场规模价值 75.5 亿美元，预计将从 2024 年的 79.7 亿美元成长到 2032 年的 122.2 亿美元，预测期内（2025-2032 年）的复合年增长率为 5.5%。

随着人们越来越意识到燕麦的健康益处，包括改善消化和控制胆固醇，全球燕麦市场正在经历显着成长。人们对燕麦片、燕麦棒和饮料等燕麦产品的需求不断增长，推动市场扩张。欧洲引领着这一潮流，其中英国、德国和法国尤其对有机和无麸质燕麦表现出强烈的偏好。同时，由于人们健康意识的增强和西方饮食习惯的影响，亚太地区正呈现出强劲的成长势头。由于饮食习惯的改变，拉丁美洲和中东地区拥有尚未开发的潜力。主要的市场趋势是产品创新，例如燕麦零食和饮料，以及透过超级市场和线上平台增加分销。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 客户和购买标准分析

燕麦市场规模（按类型和复合年增长率） (2025-2032)

• 市场概况
• 全麦燕麦
• 燕麦片
• 钢材切割
• 即食燕麦
• 其他的

燕麦市场规模（按应用和复合年增长率） (2025-2032)

• 市场概况
• 饮食
• 动物饲料
• 个人护理和化妆品
• 其他的

燕麦市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 超级市场/大卖场
• 便利商店
• 杂货店
• 在线的
• 其他的

燕麦市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Kellogg's（United States）
• General Mills（United States）
• Nestle（Switzerland）
• PepsiCo（United States）
• Post Holdings（United States）
• Archer Daniels Midland（United States）
• Associated British Foods（United Kingdom）
• Conagra Brands（United States）
• Bunge Limited（United States）
• Glanbia（Ireland）
• Kerry Group（Ireland）
• The Hain Celestial Group（United States）
• Oatly Group AB（Sweden）
• Marico Limited（India）
• GrainCorp（Australia）
• Wilmar International（Singapore）
• SunOpta（Canada）
• Seaboard Corporation（United States）
• Ingredion Incorporated（United States）
• Tate & Lyle（United Kingdom）

结论和建议

Global Oats Market size was valued at USD 7.55 billion in 2023 and is poised to grow from USD 7.97 billion in 2024 to USD 12.22 billion by 2032, growing at a CAGR of 5.5% during the forecast period (2025-2032).

The global oats market is witnessing substantial growth, driven by increasing awareness of oats' health benefits, including improved digestion and cholesterol management. The surging demand for oat-based products such as oatmeal, granola bars, and beverages is enhancing market expansion. Europe leads this trend, particularly in the UK, Germany, and France, where there is a strong preference for organic and gluten-free oats. Meanwhile, the Asia Pacific region shows significant growth due to rising health consciousness and Western dietary influences. Latin America and the Middle East offer untapped potential fueled by changing dietary habits. Key market trends feature product innovation, including oat-based snacks and beverages, alongside expanded distribution through supermarkets and online platforms, crucial for capitalizing on this market's promising future.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Oats market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Oats Market Segments Analysis

Global Oats Market is segmented by Type, Application, Distribution Channel and region. Based on Type, the market is segmented into Whole Oats, Rolled Oats, Steel Cut, Instant Oats and Others. Based on Application, the market is segmented into Food & Beverage, Animal Feed, Personal Care and Cosmetics and Others. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Grocery Stores, Online and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Oats Market

The global oats market is witnessing significant growth as more consumers prioritize healthy living and seek out nutritionally beneficial foods. With their impressive nutritional value and associated health advantages, such as enhanced digestion and lowered cholesterol levels, oats are becoming a favored option for health-conscious individuals. This rising demand is largely fueled by the perception of oats as a wholesome, natural food choice that promotes overall wellness. As awareness of health and nutrition continues to increase, oats are increasingly recognized for their role in a balanced diet, further driving their popularity in the global market.

Restraints in the Global Oats Market

The global oats market faces significant constraints primarily due to the geographical limitations of oat cultivation. Oats thrive in specific climatic zones, which can lead to challenges in availability and consistent supply. Fluctuations in weather conditions and agricultural practices can impact both the growth and harvest of oats, causing variations in market supply. Consequently, regions that do not cultivate oats extensively may experience higher prices and restricted access. Additionally, the reliance on imported oats to satisfy demand in areas with minimal local production can introduce logistical complexities and elevate costs, further hindering the market's overall accessibility and stability.

Market Trends of the Global Oats Market

The Global Oats market is experiencing a significant shift toward organic and sustainably sourced products, driven by heightened consumer awareness of environmental sustainability and health-consciousness. As consumers seek foods that offer both nutritional benefits and minimal ecological impact, organic oats-grown without pesticides, synthetic fertilizers, or GMOs-are increasingly preferred. This trend is bolstered by perceptions of superior taste and quality in organic offerings, aligning with a broader demand for clean label products. As a result, manufacturers are adapting their sourcing and marketing strategies to cater to this evolving market, fueling growth in the organic oats segment and reshaping the overall dynamics of the oats industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Oats Market Size by Type & CAGR (2025-2032)

• Market Overview
• Whole Oats
• Rolled Oats
• Steel Cut
• Instant Oats
• Others

Global Oats Market Size by Application & CAGR (2025-2032)

• Market Overview
• Food & Beverage
• Animal Feed
• Personal Care and Cosmetics
• Others

Global Oats Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets/Hypermarkets
• Convenience Stores
• Grocery Stores
• Online
• Others

Global Oats Market Size & CAGR (2025-2032)

• North America (Type, Application, Distribution Channel)
  • US
  • Canada
• Europe (Type, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Kellogg's (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Post Holdings (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Archer Daniels Midland (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Associated British Foods (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Conagra Brands (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bunge Limited (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kerry Group (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hain Celestial Group (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oatly Group AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marico Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GrainCorp (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wilmar International (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SunOpta (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seaboard Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ingredion Incorporated (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tate & Lyle (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations