豪华露营市场规模、份额及成长分析（依住宿类型、年龄层、规模、预订方式及地区）－2025-2032 年产业预测

2023 年豪华露营市场规模价值 34 亿美元，预计将从 2024 年的 37.9 亿美元成长到 2032 年的 89.8 亿美元，预测期间（2025-2032 年）的复合年增长率为 11.4%。

预计消费者在社群媒体上的参与度将提高人们对豪华露营及其益处的认识，从而推动该行业的成长。各大旅游平台推出的丰厚折扣和诱人的度假套装必将吸引更多游客。此外，美国城市举办的节庆活动也用于吸引人才、振兴当地企业，进一步推动了在美国流行的豪华露营（Glamping）。消费者偏好转向奢华旅游体验正在推动需求，同时无忧无虑的高级设施也具有吸引力。随着许多行业参与者与酒店、餐厅和其他服务机构合作以增加收益，美国的豪华露营市场预计将经历持续增长。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管格局
• 案例研究
• 技术进步

豪华露营市场规模（依住宿类型及复合年增长率）(2025-2032)

• 市场概览
• 小屋和舱室
• 帐篷
• 蒙古包（凝胶）
• 树屋
• 其他的

豪华露营市场规模（依年龄层及复合年增长率）(2025-2032)

• 市场概览
• 18-32岁
• 33至50岁
• 51-65岁
• 65岁或以上

豪华露营市场规模及复合年增长率（2025-2032）

• 市场概览
• 4人份
• 2人份
• 其他的

豪华露营市场规模（按预订模式和复合年增长率） (2025-2032)

• 市场概览
• 直接预订
• 旅行社
• 线上旅行社

豪华露营市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Under Canvas（USA）
• Collective Retreats（USA）
• Tentrr（USA）
• Eco Retreats（UK）
• Baillie Lodges（Australia）
• Nightfall Camp Pty Ltd.（Australia）
• Tanja Lagoon Camp（Australia）
• Paperbark Camp（Australia）
• Sawday's Canopy & Stars Ltd.（UK）
• Bushtec Safari（South Africa）
• Huttopia（France）
• Wigwam Holidays Ltd（UK）
• BIGHEAD glamping tents（Slovenia）
• Bond Fabrications（UK）
• The Glamping Orchard（UK）
• Hidden Valley（India）
• Killarney Glamping（Ireland）
• YALA luxury canvas lodges（Netherlands）
• Teapot Lane Glamping（Ireland）
• YURTCAMP DEVON（UK）

结论和建议

Glamping Market size was valued at USD 3.4 billion in 2023 and is poised to grow from USD 3.79 billion in 2024 to USD 8.98 billion by 2032, growing at a CAGR of 11.4% during the forecast period (2025-2032).

The expanding consumer engagement with social media is expected to enhance awareness of glamping and its benefits, driving growth in this sector. Favorable discounts and enticing holiday packages from various travel platforms are set to attract more visitors. Festivals in American cities are also being leveraged to draw talent and boost local businesses, further promoting glamping, a popular trend in the U.S. The increasing frequency of concerts and large music festivals globally will likely fortify the glamping industry from 2022 to 2030. Consumer preferences shifting towards luxurious travel experiences, alongside the appeal of upscale amenities without the hassle of equipment, are driving demand. To increase revenue, many industry players are forming partnerships with hotels, restaurants, and other services, positioning the U.S. glamping market for sustained growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Glamping market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Glamping Market Segments Analysis

Global Glamping Market is segmented by Accommodation Type, Age Group, Size, Booking Mode and region. Based on Accommodation Type, the market is segmented into Cabins & Pods, Tents, Yurts, Treehouses and Others. Based on Age Group, the market is segmented into 18 - 32 years, 33 - 50 years, 51 - 65 years and Above 65 years. Based on Size, the market is segmented into 4-Person, 2-Person and Others. Based on Booking Mode, the market is segmented into Direct Booking, Travel Agents and Online Travel Agencies. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Glamping Market

The glamping market is experiencing significant growth as an increasing number of travelers seek distinctive and unforgettable experiences. This trend reflects a desire to immerse themselves in nature while enjoying the comforts and amenities associated with luxury lodging. Glamping offers the perfect blend of outdoor adventure and sophisticated living, allowing individuals to appreciate the great outdoors without sacrificing comfort. As consumers prioritize unique travel experiences that combine relaxation with a touch of elegance, the appeal of glamping continues to rise, driving demand for this innovative form of accommodation. Ultimately, this market caters to the evolving preferences of modern travelers.

Restraints in the Glamping Market

The glamping market may encounter significant regulatory hurdles pertaining to zoning laws, land use regulations, and the necessity for environmental permits. These challenges can pose obstacles that hinder growth and expansion within the sector in the near future. As local governments implement stricter guidelines and requirements, potential glamping site owners may find themselves facing delays, additional costs, and increased complexities in the development and operation process. Consequently, these factors could restrain market growth and discourage new entrants, impacting the overall progress and profitability of the glamping industry moving forward.

Market Trends of the Glamping Market

The glamping market is witnessing a significant trend characterized by a growing demand for unique and experiential travel. As travelers increasingly seek memorable and immersive experiences, glamping emerges as a perfect blend of adventure and luxury, offering the thrill of camping infused with hotel-like comfort. This trend is driven by a desire to connect with nature without compromising on indulgence, appealing to a diverse demographic, including millennials and eco-conscious travelers. As a result, innovative glamping accommodations, ranging from upscale tents to luxurious treehouses, are proliferating, creating lucrative opportunities for entrepreneurs and investors in the evolving tourism landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global Glamping Market Size by Accommodation Type & CAGR (2025-2032)

• Market Overview
• Cabins & Pods
• Tents
• Yurts
• Treehouses
• Others

Global Glamping Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• 18 - 32 years
• 33 - 50 years
• 51 - 65 years
• Above 65 years

Global Glamping Market Size by Size & CAGR (2025-2032)

• Market Overview
• 4-Person
• 2-Person
• Others

Global Glamping Market Size by Booking Mode & CAGR (2025-2032)

• Market Overview
• Direct Booking
• Travel Agents
• Online Travel Agencies

Global Glamping Market Size & CAGR (2025-2032)

• North America (Accommodation Type, Age Group, Size, Booking Mode)
  • US
  • Canada
• Europe (Accommodation Type, Age Group, Size, Booking Mode)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Accommodation Type, Age Group, Size, Booking Mode)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Accommodation Type, Age Group, Size, Booking Mode)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Accommodation Type, Age Group, Size, Booking Mode)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Under Canvas (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Collective Retreats (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tentrr (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eco Retreats (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Baillie Lodges (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nightfall Camp Pty Ltd. (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tanja Lagoon Camp (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Paperbark Camp (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sawday's Canopy & Stars Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bushtec Safari (South Africa)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huttopia (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wigwam Holidays Ltd (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BIGHEAD glamping tents (Slovenia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bond Fabrications (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Glamping Orchard (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hidden Valley (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Killarney Glamping (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• YALA luxury canvas lodges (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teapot Lane Glamping (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• YURTCAMP DEVON (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations