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市场调查报告书

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1620249

豪华露营市场：依产品类型、年龄层、规模、应用、地区划分，2024-2031

Glamping Market By Product Type (Cabins, Yurts, Tents), By Age Group (18-32 Years, Above 65 Years), By Size (2 Person, 4 Person), By Application (Kids, Teenagers), And Region For 2024-2031

出版日期: 2024年08月22日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3个工作天内

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简介目录

2024-2031 年豪华露营市场评估

近年来，随着豪华露营市场的成长，旅客正在寻求将舒适与冒险融为一体的独特体验。豪华露营拥有豪华的设施和令人惊嘆的自然环境，是远离日常生活喧嚣的完美场所。 2023年市场规模将超过33,870.4亿美元，2031年将达9,34,113万美元。

随着对永续旅游业的重视，对豪华露营的需求不断增加。许多豪华露营酒店优先考虑环保活动，例如使用再生能源和减少对环境的影响，吸引具有环保意识的游客。社群媒体的出现极大地促进了豪华露营的流行。当旅行者在网路上分享他们的经历和令人惊嘆的图像时，其他旅行者也受到启发尝试这一趋势。由于对经济高效的豪华露营的需求不断增长，2024年至2031年市场将以13.52%的复合年增长率成长。

豪华露营市场定义/概述

Glamping是 "迷人露营" 的复合词，是一种将自然之美与豪华住宿便利性相结合的奢华户外体验。它们通常由漂亮的帐篷、蒙古包、树屋或狩猎风格的小屋组成，配有豪华床上用品、电力和私人卫生间等便利设施。这种趋势在寻求独特体验而又不牺牲舒适度的游客中越来越受欢迎，使其成为家庭、情侣和冒险家的有吸引力的选择。豪华露营场地通常拥有华丽的环境，让您可以在享受家的奢华的同时享受徒步旅行、观赏野生动物和观星等户外活动。

在对永续旅行选择和沈浸式体验不断增长的需求的推动下，豪华露营似乎是一种前景光明的趋势。随着生态旅游的发展，越来越多的豪华露营经营者正在采用永续的方法，包括使用环保材料和再生能源。社群媒体和体验式旅行的兴起使得对非传统住宿的需求激增，并使豪华露营的可能性变得多样化。随着科技的进步，我们希望新的设计和更智慧的设备能改善豪华露营体验，让更多的人能够享受。这种不断变化的格局为酒店和旅游业的新公司和合作伙伴开闢了前景。

推动豪华露营市场需求的因素有哪些？

随着旅行者环保意识的增强，豪华露营市场预计将大幅成长。有消息称，81% 的全球客户更喜欢永续旅行，50% 的客户将做出环保决策以应对气候变化，因此对环保饭店的需求肯定会不断增加。作为常规住宿的可持续替代方案，豪华露营提供独特的体验，让您在享受大自然的同时又不失舒适度。这种与环保价值观的结合使得豪华露营对越来越多寻求难忘和负责任的旅行体验的有意识的消费者更具吸引力。

由于全球事件，国内旅游业预计将增加，并推动豪华露营市场的发展。 COVID-19 大流行已将旅客的偏好转向国内和自然活动，许多人选择安全的户外住宿。预计 2023 年美国国内休閒旅游支出将达到 1.5 兆美元，超过疫情前的水平，显示人们对独特且安全的旅行选择的强烈渴望。豪华露营顺应了这一趋势，提供舒适与冒险的结合，使其成为那些想要探索户外活动同时保持安全和乐趣的人们的有吸引力的选择。

影响豪华露营市场成长的因素有哪些？

天气和天灾会对豪华露营市场的成长产生重大影响。暴风雨和野火等极端天气事件可能会让客人无法进行户外探险，从而促使预订量减少。自然灾害可能会损坏露营地、扰乱营运并增加保险费。另一方面，如果天气好，豪华露营的吸引力就会增加，更多的人可能会想要享受户外活动。豪华露营市场的扩大与环境条件和当地气候的稳定性密切相关。

监理课题阻碍了豪华露营市场的扩张。当地的分区法律、健康和安全标准以及土地使用限制都可能给豪华露营经营者带来课题并限制场地建设。遵守这些标准通常需要大量投资，并且可能会阻碍发展。不同地区的不同法律可能会让投资者和企业感到困惑，难以驾驭市场。监管复杂性的增加可能会限制我们豪华露营业务的成长和获利能力。

The glamping market's recent growth, travelers are looking for one-of-a-kind and immersive experiences that combine comfort and adventure. Glamping, with its lavish facilities and breathtaking natural settings, offers the perfect escape from the rush and bustle of everyday life. The market size surpass USD 3387.04 Million valued in 2023 to reach a valuation of aroundUSD 9341.13 Million by 2031.

The increased emphasis on sustainable tourism has boosted the demand for glamping. Many glamping locations prioritize eco-friendly activities, such as using renewable energy and reducing their environmental impact, which appeals to environmentally aware visitors. The emergence of social media has contributed significantly to the popularity of glamping, as travelers share their experiences and breathtaking images online, pushing others to try this trend. The rising demand for cost-effective and efficient glamping is enabling the market grow at aCAGR of 13.52% from 2024 to 2031.

Glamping Market: Definition/ Overview

Glamping, a portmanteau of "glamorous camping," is a lavish outdoor experience that mixes the beauty of nature with the conveniences of high-end lodging. It usually consists of beautiful tents, yurts, treehouses, or safari-style lodges outfitted with amenities like plush bedding, electricity, and private toilets. This trend has grown in favor among tourists seeking unique experiences without sacrificing comfort, making it an enticing choice for families, couples, and adventurers alike. Glamping venues frequently include gorgeous surroundings, allowing guests to engage in outdoor activities like hiking, wildlife observation, and stargazing while enjoying the luxurious amenities of home.

Glamping appears to be a promising trend, fueled by the increased demand for sustainable travel options and immersive experiences. As eco-tourism grows, more glamping providers are adopting sustainable methods, such as employing eco-friendly materials and renewable energy. The rise of social media and experiential travel has led to a surge in demand for unconventional accommodations, resulting in more diverse glamping possibilities. As technology progresses, we should expect novel designs and smarter facilities that will improve the glamping experience and make it more accessible to a wider audience. This changing landscape opens up prospects for new enterprises and partnerships in the hotel and tourist industries.

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What are the Factors Driving the Demand for the Glamping Market?

The glamping market is predicted to grow dramatically as travelers become more environmentally concerned. With 81% of global customers favoring sustainable travel and 50% being affected by climate change news to make eco-friendly decisions, there is a definite need for ecologically responsible hotels. As a sustainable alternative to regular housing, glamping provides one-of-a-kind experiences that allow guests to enjoy nature without sacrificing comfort. This congruence with eco-friendly values makes glamping more appealing to a rising sector of aware consumers looking for memorable and responsible travel experiences.

Domestic tourism is expected to increase as a result of global events, driving the glamping market. The COVID-19 epidemic has moved traveler tastes toward domestic and nature-based activities, with many people selecting safe outdoor accommodations. Domestic leisure travel spending in the United States is expected to reach USD 1.05 Trillion in 2023, surpassing pre-pandemic levels, indicating a strong desire for distinctive and secure travel options. Glamping responds to this trend by providing a combination of comfort and adventure, making it an enticing option for individuals want to explore the outdoors while remaining secure and enjoyable.

What are the Factors Affecting the Growth of the Glamping Market?

Weather and natural disasters can have a big impact on the growth of the glamping market. Extreme weather events, like as storms or wildfires, might deter guests from outdoor adventures, resulting in a decrease in reservations. Natural catastrophes can damage glamping sites, disrupt operations, and raise insurance costs. On the other hand, great weather conditions might increase the attraction of glamping, attracting more people looking for outdoor excursions. The glamping market's expansion is closely linked to environmental conditions and regional climate stability.

Regulatory challenges impede the expansion of the glamping market. Local zoning laws, health and safety standards, and land-use limitations can all pose challenges for glamping operators, potentially limiting their ability to build sites. Compliance with these standards frequently necessitates significant investment and might hold down development. Different legislation between areas can cause confusion for investors and businesses, making it more difficult to navigate the market. Regulatory complications may limit the growth and profitability of glamping operations.

Category-Wise Acumens

Which Factors Enhance the Use of the Glamping Market?

Cabins is emerging as a dominant segment in the glamping market. The adaptation of cabins to different places and climates would benefit the cabins component of the glamping market. Cabins can be made to endure a variety of weather conditions, from icy highlands to seaside locations, making them adaptable to a wide range of settings. This adaptability enables glamping operators to cater to a wide range of customer preferences and seasonal trends, increasing their appeal. Cabins can provide a distinct blend of rustic charm and modern amenities, attracting travelers seeking both comfort and immersion in nature, thereby driving demand in the glamping market.

The appeal of cabins to travelers wanting a conventional camping experience with extra conveniences will propel the cabin section of the glamping market. Many people appreciate the nostalgic parts of camping, such as connecting with nature and participating in outdoor activities, but prefer cabins for their added comfort and facilities. This mix allows visitors to experience the essence of camping-such as warmth, isolation, and convenience-while also enjoying modern amenities such as power and private restrooms.

Which Factors Boost the Use of the Glamping Market?

The adult segment is emerging as the fastest-growing in the glamping market. The fact that adults are frequently the major decision-makers for family holidays will propel the adult section of the glamping market. When it comes to vacation planning, adults often emphasize comfort, safety, and unique experiences, so glamping is an appealing alternative that blends outdoor adventure with opulent facilities. This group looks for hotels that cater to both their interests and those of their families, allowing for unforgettable shared experiences. As more adults discover the benefits of glamping, such as the chance to interact with nature while enjoying modern amenities, they are more likely to choose it for family vacations, increasing market demand.

The desire for relaxation and rejuvenation will fuel the adult glamping market. Many adults want respite from hectic, stressful lifestyles, and glamping provides the ideal combination of nature, comfort, and serenity. Glamping, with amenities such as luxury bedding, spa facilities, and gorgeous, serene settings, is a great atmosphere for adults to relax and recharge. This emphasis on well-being and relaxation makes glamping an enticing alternative for people seeking tranquil, restorative trips, which drives market demand.

Country/Region-wise Acumens

Will the Developed Tourism Infrastructure in North America Region Boost Expansion of the Glamping Market?

North America has long been a dominant region in the glamping market. North America's developed tourism infrastructure is propelling the glamping market forward. With a well-established network of national and state parks, as well as private investments in luxury outdoor accommodations, the region is a great setting for glamping. In 2022, 312 million people visited US national parks, indicating a growing interest in outdoor leisure, while 36% of campers tried glamping for the first time. This, together with planned domestic travel spending of USD 1.13 Trillion in 2023 and increased investments in glamping facilities, contributes to the market's predicted CAGR of 14.1% between 2023 and 2028.

The expansion of established companies in North America is greatly fueling the glamping market. Brands such as Kampgrounds of America (KOA) and Under Canvas are driving innovation and market demand, with KOA estimating a 33% revenue gain from deluxe cabins and Under Canvas seeing a 50% increase in reservations by 2022. Furthermore, the outdoor recreation economy in the United States is worth $862 billion, and glamping searches on Airbnb are expected to increase by 113% by 2023, demonstrating how established businesses are speeding market expansion through infrastructure and consumer attractiveness.

Will the Growing Tourism in the Asian Pacific Region Lead for the Glamping Market?

The Asia-Pacific region is experiencing rapid growth in the glamping market. Growing tourism in Asia-Pacific is propelling the glamping market. Glamping has grown in popularity as domestic and international travel has increased, as has the demand for distinctive outdoor experiences. The UNWTO estimated a 230% year-on-year growth in international arrivals in the region during the first nine months of 2022, with estimates approaching pre-pandemic levels by 2023. Furthermore, nations such as China, Japan, and Australia are experiencing increases in domestic tourism, with glamping-related reservations up 240% in China and 17% in Australia. These reasons are driving the growth of the region's glamping market.

Cultural diversity in the Asia-Pacific region is driving the glamping market by providing guests with unique, immersive experiences that combine luxury lodgings with local traditions, cuisine, and landscapes. Cultural tourism in the region is growing at a 9% yearly rate, with 72% of international visitors prioritizing local cultures. Glamping reservations are increasing in countries such as Japan, Thailand, Indonesia, and Australia, as these experiences frequently include traditional ceremonies, gourmet events, and Indigenous-led activities, transforming the region into a hub for culturally rich glamping vacations.

Competitive Landscape

The glamping market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support.

The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the glamping market include:

AutoCamp, Collective Retreats, Under Canvas, Geodesic Domes, Yurts, Hobbit Houses, Luxury Tents, Treehouses, Tiny Houses, Camping Pods, Bell Tents, Bubble Hotels, Retro Trailers, Conestoga Wagons, Shepherd's Huts, Tipis, Glamping Pods, Safari Tents.

Latest Developments

In March 2024, SaffronStays inaugurated SaffronStays Big Dipper making it India's highest all-weather glamping destination. This property, nestled among the breathtaking mountains of Bir and Barot Valley, stands proudly at an amazing elevation of 9,000 feet above sea level.
In March 2024, Hilton partnered with AutoCamp, a glamping brand, to offer luxurious outdoor accommodations near the United States National Parks. Over the next months, Hilton guests will be able to reserve AutoCamp rooms directly through Hilton's platforms.
In January 2024, GlampingHub and KAYAK teamed up to make glamping experiences more accessible to everyone. GlampingHub's offerings are now available on KAYAK.com and its affiliated companies, which include Momondo, Cheapflights, and Hotels combined.

1 INTRODUCTION OF GLOBAL GLAMPING MARKET

1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL GLAMPING MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis

5 GLOBAL GLAMPING MARKET, BY PRODUCT TYPE

5.1 Overview
5.2 Cabins
5.3 Yurts
5.4 Tents
5.5 Treehouses

6 GLOBAL GLAMPING MARKET, BY AGE GROUP

6.1 Overview
6.2 18-32 Years
6.3 33-50 Years
6.4 51-65 Years
6.5 Above 65 Years

7 GLOBAL GLAMPING MARKET, BY SIZE

7.1 Overview
7.2 2 Person
7.3 4 Person

8 GLOBAL GLAMPING MARKET, BY APPLICATION

8.1 Overview
8.2 Kids
8.3 Teenagers
8.4 Adults

9 GLOBAL GLAMPING MARKET, BY GEOGRAPHY

9.1 Overview
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
- 9.2.3 Mexico
9.3 Europe
- 9.3.1 Germany
- 9.3.2 U.K.
- 9.3.3 France
- 9.3.4 Rest of Europe
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 Japan
- 9.4.3 India
- 9.4.4 Rest of Asia Pacific
9.5 Rest of the World
- 9.5.1 Latin America
- 9.5.2 Middle East & Africa

10 GLOBAL GLAMPING MARKET COMPETITIVE LANDSCAPE

10.1 Overview
10.2 Company Market Ranking
10.3 Key Development Strategies

11 COMPANY PROFILES

11.1 AutoCamp
- 11.1.1 Overview
- 11.1.2 Financial Performance
- 11.1.3 Product Outlook
- 11.1.4 Key Developments
11.2 Collective Retreats
- 11.2.1 Overview
- 11.2.2 Financial Performance
- 11.2.3 Product Outlook
- 11.2.4 Key Developments
11.3 Under Canvas
- 11.3.1 Overview
- 11.3.2 Financial Performance
- 11.3.3 Product Outlook
- 11.3.4 Key Developments
11.4 Geodesic Domes
- 11.4.1 Overview
- 11.4.2 Financial Performance
- 11.4.3 Product Outlook
- 11.4.4 Key Developments
11.5 Yurts
- 11.5.1 Overview
- 11.5.2 Financial Performance
- 11.5.3 Product Outlook
- 11.5.4 Key Developments
11.6 Hobbit Houses
- 11.6.1 Overview
- 11.6.2 Financial Performance
- 11.6.3 Product Outlook
- 11.6.4 Key Developments
11.7 Luxury Tents
- 11.7.1 Overview
- 11.7.2 Financial Performance
- 11.7.3 Product Outlook
- 11.7.4 Key Developments
11.8 Treehouses
- 11.8.1 Overview
- 11.8.2 Financial Performance
- 11.8.3 Product Outlook
- 11.8.4 Key Developments
11.9 Tiny Houses
- 11.9.1 Overview
- 11.9.2 Financial Performance
- 11.9.3 Product Outlook
- 11.9.4 Key Developments