电影和娱乐市场规模、份额及成长分析（按产品、类型和地区）－2025-2032 年产业预测

电影和娱乐市场规模预计将在 2023 年达到 1031 亿美元，从 2024 年的 1116.6 亿美元增长到 2032 年的 2113.1 亿美元，预测期内（2025-2032 年）的复合年增长率为 8.3%。

由于人口结构有利、可支配收入增加以及对休閒娱乐的强烈需求，美国电影和娱乐市场有望实现永续成长。自新冠疫情爆发以来，该行业面临挑战，导致约 10,000 家影院关闭，主要连锁影院永久关闭，但復苏正在进行中。 3D 和虚拟实境电影的兴起预计将推动市场发展，同时串流服务、IPTV 和有线电视等数位发行平台也将提高内容的可近性和品质。大公司正专注于地域扩张和本地内容创作，以渗透新兴市场，尤其是行动和网路使用量激增的亚洲。儘管盗版影响了盈利，但串流媒体行业仍在继续吸引新进入者，为持续发展铺平道路。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 客户和购买标准分析

电影和娱乐市场规模（按产品和复合年增长率） (2025-2032)

• 市场概览
• 电影
• 音乐
• 影片
• 其他的

电影及娱乐市场规模（按类型及复合年增长率）（2025-2032）

• 市场概览
• 印刷媒体
  • 报纸
  • 杂誌
• 数位媒体
  • 电视机
  • 收音机
  • podcast
• 串流媒体
  • OTT（Over-The-Top）
  • 居住

电影及娱乐市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Sony Pictures Digital Productions Inc.（US）
• The Walt Disney Company（US）
• Warner Bros. Entertainment Inc.（US）
• Comcast（US）
• Netflix（US）
• Vivendi（France）
• The Idea Factory（Japan）
• Amazon.com, Inc.（US）
• The Marcs Studios（US）
• Universal Pictures（US）

结论和建议

Movies and Entertainment Market size was valued at USD 103.1 billion in 2023 and is poised to grow from USD 111.66 billion in 2024 to USD 211.31 billion by 2032, growing at a CAGR of 8.3% during the forecast period (2025-2032).

The U.S. Movies and Entertainment Market is positioned for sustainable growth due to favorable demographics, increasing disposable incomes, and a strong desire for leisure and entertainment. While the sector faced challenges from COVID-19, leading to the closure of approximately 10,000 theaters and permanent shutdowns among major theater chains, recovery is underway. The rise of 3D and virtual reality movies is expected to invigorate the market, alongside digital distribution platforms like streaming services, IPTV, and cable TV, which are enhancing content accessibility and quality. Major players are focusing on regional expansions and local content creation to tap into emerging markets, particularly in Asia, where mobile and internet usage is surging. Despite piracy impacting profitability, the streaming sector continues to attract new entrants, paving the way for sustained development.

Top-down and bottom-up approaches were used to estimate and validate the size of the Movies And Entertainment market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Movies And Entertainment Market Segments Analysis

Global Movies and Entertainment Market is segmented by Product, Type and region. Based on Product, the market is segmented into Movies, Music, Videos and Others. Based on Type, the market is segmented into Print Media, Digital Media and Streaming Media. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Movies And Entertainment Market

The Movies and Entertainment market is being significantly driven by the rise of streaming services, as consumers consistently pursue high-quality, captivating content. This shift in viewing habits has led to an increased demand for diverse programming that not only entertains but also resonates with audiences on a deeper level. As streaming platforms continue to evolve, they are providing unprecedented access to a vast array of films and shows, catering to various tastes and preferences. Consequently, the desire for engaging storytelling and immersive experiences continues to shape consumer behaviors and preferences within the entertainment landscape, fueling market growth.

Restraints in the Movies And Entertainment Market

The Movies and Entertainment sector faces a notable limitation due to the high costs associated with producing quality films and television programs. Many production companies encounter considerable financial risks if a project does not succeed at the box office. These substantial investments in production, marketing, and distribution can deter studios from taking creative risks or exploring innovative ideas, as the fear of losing money looms large. Consequently, this financial burden may lead to a more conservative approach in selecting projects, potentially stifling creativity and innovation within the industry and affecting the variety of content available to audiences.

Market Trends of the Movies And Entertainment Market

The rise of streaming services has significantly reshaped the Movies and Entertainment market, with platforms like Netflix, Amazon Prime Video, and Disney+ leading the charge. As consumer preferences shift towards on-demand content accessible via mobile devices and smart TVs, these services have eclipsed traditional viewing methods. The trend indicates a growing appetite for diverse, tailor-made programming, driving deeper viewer engagement and subscription-based revenue models. Furthermore, original content production is gaining momentum, fueling competition among platforms and creating a dynamic landscape that prioritizes user experience and convenience. This evolution underscores the ongoing shift towards digital consumption in the entertainment ecosystem.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer And Buying Criteria Analysis

Global Movies and Entertainment Market Size by Product & CAGR (2025-2032)

• Market Overview
• Movies
• Music
• Videos
• Others

Global Movies and Entertainment Market Size by Type & CAGR (2025-2032)

• Market Overview
• Print Media
  • Newspaper
  • Magazines
• Digital Media
  • Television
  • Radio
  • Podcasts
• Streaming Media
  • OTT
  • Live

Global Movies and Entertainment Market Size & CAGR (2025-2032)

• North America (Product, Type)
  • US
  • Canada
• Europe (Product, Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Sony Pictures Digital Productions Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Walt Disney Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Warner Bros. Entertainment Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Comcast (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Netflix (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vivendi (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Idea Factory (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon.com, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Marcs Studios (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Universal Pictures (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations