假髮和接髮市场规模、份额及成长分析（按产品类型、髮质类型、配件类型、帽子型、最终用户、分销管道和地区）—2025-2032 年产业预测

2023 年假髮和接髮市场规模为 80 亿美元，预计将从 2024 年的 87.4 亿美元增长到 2032 年的 176.6 亿美元，预测期内（2025-2032 年）的复合年增长率为 9.2%。

由于消费者对美观且实用的解决方案的需求不断增长，假髮和接髮市场正在经历显着增长。买家主要是非洲裔，这反映出男性和女性面临脱髮问题（如男性型脱髮症和头髮稀疏）的趋势日益增长。为了应对这一需求，製造商正在亚洲，特别是中国和印度建立生产设施，以向全球市场提供高品质、高性价比的美髮产品。虽然美国、英国、法国和义大利继续占据接发销售的主导地位，但东南亚和撒哈拉以南非洲正显示出良好的成长潜力。虽然拉丁美洲的成长速度预计将放缓，但总体需求预计将激增，尤其是在中国和印度。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析

假髮和接髮市场规模（按产品和复合年增长率） (2025-2032)

• 市场概览
• 假髮
• 扩大
• 部分假髮

假髮及接髮市场规模（依髮质及复合年增长率）(2025-2032)

• 市场概览
• 人髮
• 合成
• 假髮

假髮和接髮市场规模（按配件类型和复合年增长率） (2025-2032)

• 市场概览
• 夹入式
• 微连结
• 胶带
• 分组

假髮和接髮市场规模（按帽子类型和复合年增长率）（2025-2032）

• 市场概览
• 单丝
• 种族

假髮和接髮市场规模（按最终用户和复合年增长率） (2025-2032)

• 市场概览
• 个人消费者
• 娱乐
• 时尚产业

假髮和接髮市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概览
• 线下商店
• 网路商店

假髮及接髮市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Hairlocs（USA）
• Godrej Consumer Products Limited（India）
• Locks of Love（USA）
• Hairdreams GmbH（Austria）
• Easihair Pro（USA）
• Donna Bella Hair（USA）
• FN LONGLOCKS（USA）
• HairArt Inc.（USA）
• Evergreen Products Group Limited（China）
• Klix Hair Extensions（USA）
• Extensions Plus Inc.（USA）
• Wig America Inc.（USA）
• Jon Renau（USA）
• Aderans Co., Ltd.（Japan）
• Paula Young（USA）
• New Times Hair（China）
• Hair Factory（China）
• Shake-N-Go Fashion, Inc.（USA）
• Indique Hair（USA）

结论和建议

Hair Wigs and Extensions Market size was valued at USD 8.0 billion in 2023 and is poised to grow from USD 8.74 billion in 2024 to USD 17.66 billion by 2032, growing at a CAGR of 9.2% during the forecast period (2025-2032).

The hair extensions and wigs market is witnessing notable growth, driven by rising consumer demand for aesthetic and practical solutions. Predominantly, buyers are individuals of African descent, reflecting a growing trend among both genders who experience hair loss issues like male pattern baldness and thinning hair. In response, manufacturers are increasingly establishing production facilities in Asia, particularly in China and India, to deliver high-quality, cost-effective hair products to the global market. The USA, UK, France, and Italy continue to dominate hair extension sales, while Southeast Asia and sub-Saharan Africa show promising growth potential. Although Latin America is expected to grow at a slower pace, overall demand is projected to surge, especially in China and India, aligned with rising GDP in these regions.

Top-down and bottom-up approaches were used to estimate and validate the size of the Hair Wigs And Extensions market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Hair Wigs And Extensions Market Segments Analysis

Global Hair Wigs and Extensions Market is segmented by Product, Hair Type, Fitting Type, Cap Type, End User, Distribution Channel and region. Based on Product, the market is segmented into Wigs, Extensions and Toupee. Based on Hair Type, the market is segmented into Human Hair, Synthetic and Hair Wigs. Based on Fitting Type, the market is segmented into Clip-in, Micro Link, Tape-in and Glue-in. Based on Cap Type, the market is segmented into Monofilament and Lace. Based on End User, the market is segmented into Individual Consumers, Entertainment and Fashion Industry. Based on Distribution Channel, the market is segmented into Offline Stores and Online Stores. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Hair Wigs And Extensions Market

The global hair wigs and extensions market is significantly driven by the surging demand for these products, fueled by evolving fashion trends and a heightened awareness of beauty among consumers. Today, hair wigs and extensions have become essential accessories for a wide range of individuals, including celebrities and fashion enthusiasts, as they serve to enhance hairstyles, add volume, and improve overall hair texture. Additionally, the rising incidence of hair loss conditions like alopecia and pattern baldness has further propelled the market's growth, as many people experiencing these issues turn to wigs and extensions to conceal bald spots and attain a more natural and appealing look.

Restraints in the Hair Wigs And Extensions Market

The Hair Wigs and Extensions market faces significant restraint due to the growing focus on innovative methods for hair regrowth and restoration. As consumers increasingly seek various medications and anti-hair loss treatments, the popularity of hair transplants, both on the scalp and other areas, is projected to rise. This shift towards medical solutions, notably the use of minoxidil and finasteride, along with a rising trend in hair transplant procedures to combat hair loss, poses a challenge for the wig and extension market. Hair transplants effectively relocate hair follicles from DHT-resistant donor sites, creating a demand for more natural solutions over cosmetic alternatives.

Market Trends of the Hair Wigs And Extensions Market

The hair wigs and extensions market is witnessing a significant shift towards human hair products, driven by consumer preference for natural aesthetics and versatility in styling. As individuals seek wigs and extensions that mimic the look and feel of genuine hair, the demand for premium human hair options has surged. Additionally, there's a growing awareness of sustainability, prompting consumers to favor eco-friendly alternatives. This trend aligns with the broader movement against fast fashion, leading brands to explore sustainable sourcing and production methods in their offerings. These dual trends indicate a paradigm shift towards quality and environmental consciousness in the hair accessories sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Hair Wigs and Extensions Market Size by Product & CAGR (2025-2032)

• Market Overview
• Wigs
• Extensions
• Toupee

Global Hair Wigs and Extensions Market Size by Hair Type & CAGR (2025-2032)

• Market Overview
• Human Hair
• Synthetic
• Hair Wigs

Global Hair Wigs and Extensions Market Size by Fitting Type & CAGR (2025-2032)

• Market Overview
• Clip-in
• Micro Link
• Tape-in
• Glue-in

Global Hair Wigs and Extensions Market Size by Cap Type & CAGR (2025-2032)

• Market Overview
• Monofilament
• Lace

Global Hair Wigs and Extensions Market Size by End User & CAGR (2025-2032)

• Market Overview
• Individual Consumers
• Entertainment
• Fashion Industry

Global Hair Wigs and Extensions Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline Stores
• Online Stores

Global Hair Wigs and Extensions Market Size & CAGR (2025-2032)

• North America (Product, Hair Type, Fitting Type, Cap Type, End User, Distribution Channel)
  • US
  • Canada
• Europe (Product, Hair Type, Fitting Type, Cap Type, End User, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Hair Type, Fitting Type, Cap Type, End User, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Hair Type, Fitting Type, Cap Type, End User, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Hair Type, Fitting Type, Cap Type, End User, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Hairlocs (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godrej Consumer Products Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Locks of Love (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hairdreams GmbH (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Easihair Pro (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Donna Bella Hair (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FN LONGLOCKS (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HairArt Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Evergreen Products Group Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Klix Hair Extensions (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Extensions Plus Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wig America Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jon Renau (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aderans Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Paula Young (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New Times Hair (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hair Factory (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shake-N-Go Fashion, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Indique Hair (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations