髮饰市场规模、份额及成长分析（依产品类型、材质、价格分布、通路、应用及地区）－2025-2032 年产业预测

预计到 2023 年，全球髮饰市场规模将达到 225 亿美元，从 2024 年的 244.4 亿美元成长到 2032 年的 472.8 亿美元，预测期内（2025-2032 年）的复合年增长率为 8.6%。

由于消费者对时尚且实用的产品的需求不断增加，预计未来几年全球髮饰市场将大幅成长。生产技术的创新，加上多样化设计趋势和髮型的出现，增加了有吸引力的配件的可得性，从而提高了购买率。采用创新材料和设计的髮带、髮夹、夹子和头带等新奇物品的推出预计将进一步推动市场扩张。领先的公司正在投资设计、编织、洗涤和染色等自动化製造流程，以确保时尚的饰面、光滑的外观并提高产品的品质。优质化学品和调理剂的出现使製造商能够保持原材料的固有质量，这意味着产品设计和品质的不断进步将推动市场成长。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析

髮饰市场规模（依产品类型及复合年增长率） (2025-2032)

• 市场概览
• 髮夹
• 头巾
• 髮带
• 髮带
• 瓦莱塔
• 髮带

髮饰市场规模（依材料及复合年增长率）(2025-2032)

• 市场概览
• 塑胶
• 金属
• 织物
• 木头
• 皮革
• 硅胶

髮饰市场规模（按价格分布和复合年增长率） (2025-2032)

• 市场概览
• 低价（$0-10）
• 价格分布（10-50美元）
• 高价格分布（超过 50 美元）

髮饰市场规模（依分销管道划分）及复合年增长率（2025-2032）

• 市场概览
• 线下门市（沙龙精品）
• 网路商店（电子商务品牌网站）
• 超级市场/大卖场
• 百货公司

髮饰市场规模（按应用）及复合年增长率（2025-2032）

• 市场概览
• 日常使用
• 特殊机会
• 专业造型

髮饰市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Claire's（USA）
• Conair Corporation（USA）
• H&M（Sweden）
• Forever 21（USA）
• Fromm International（USA）
• Annie International Inc.（USA）
• L. ERICKSON（USA）
• Silke London（UK）
• Invisibobble（Germany）
• Hair Drama Company（India）
• Bunzee Bands（USA）
• Riot Accessories LTD（UK）
• SwirlyCurly Hair（USA）
• SOQ Jewelry（China）
• Creative Findings（USA）
• Jennifer Behr（USA）
• Great Lengths（Italy）
• Balmain Hair Couture（France）
• Hairdreams（Austria）

结论和建议

Global Hair Accessories Market size was valued at USD 22.5 billion in 2023 and is poised to grow from USD 24.44 billion in 2024 to USD 47.28 billion by 2032, growing at a CAGR of 8.6% during the forecast period (2025-2032).

The global hair accessories market is poised for significant growth in the coming years, driven by consumers' increasing desire for stylish yet functional products. Innovations in production technology, coupled with the emergence of diverse design trends and hairstyles, enhance the accessibility of attractive accessories, prompting higher purchase rates. The introduction of novel items such as ties, barrettes, clips, and headbands featuring innovative materials and designs is expected to further propel market expansion. Major players are investing in automated manufacturing processes-designing, weaving, washing, and coloring-to enhance product quality, ensuring a stylish finish and smooth appearance. By utilizing premium chemicals and conditioners, manufacturers are preserving the inherent qualities of raw materials, suggesting that ongoing advancements in product design and quality will accelerate market growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Hair Accessories market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Hair Accessories Market Segments Analysis

Global Hair Accessories Market is segmented by Product Type, Material, Price Range, Distribution Channel, Usage and region. Based on Product Type, the market is segmented into Hair Clips, Headbands, Hair Ties, Scrunchies, Barrettes and Hairbands. Based on Material, the market is segmented into Plastic, Metal, Fabric, Wood, Leather and Silicone. Based on Price Range, the market is segmented into Low-end ($0 - $10), Mid-range ($10 - $50) and High-end ($50 and above). Based on Distribution Channel, the market is segmented into Offline Stores (Salons, Boutiques), Online Stores (E-commerce, Brand Websites), Supermarkets/Hypermarkets and Department Stores. Based on Usage, the market is segmented into Daily Use, Special Occasions and Professional Styling. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Hair Accessories Market

The global hair accessories market is experiencing growth largely due to heightened awareness of the latest trends in hair fashion. The rise of social media platforms and digital channels has significantly boosted the visibility and distribution of emerging hair accessory styles and products. With the proliferation of tutorials, makeover videos, and celebrity endorsements, consumers are increasingly influenced by digital content created by brands and social media influencers. Additionally, the expansion of the e-commerce sector is playing a crucial role in driving market growth, allowing for greater accessibility and convenience in purchasing a diverse range of hair accessories.

Restraints in the Global Hair Accessories Market

The global hair accessories market faces significant constraints due to the potential for hair damage caused by certain products. Commonly used items such as rubber bands and hairpins can lead to tangling and hair loss, raising concerns among consumers about the impact of these accessories on hair health. Additionally, using inappropriate hair accessories can exacerbate damage and result in excessive hair fall. Therefore, individuals must consider their specific hair type when choosing suitable accessories to avoid detrimental effects. This awareness is crucial for promoting the safe use of hair accessories and enhancing the overall experience for consumers in the market.

Market Trends of the Global Hair Accessories Market

The global hair accessories market is witnessing a significant trend towards the demand for organic and natural products, reflecting a broader consumer shift towards sustainability and environmental consciousness. With rising awareness of the harmful effects of synthetic materials and chemicals, consumers are increasingly opting for hair accessories made from biodegradable materials such as wood, bamboo, and cotton. This trend is fueled by a desire for cruelty-free, eco-friendly options that align with health-conscious lifestyles. As businesses adapt to this evolving consumer preference, they are innovating by utilizing sustainable manufacturing processes and eco-friendly packaging, laying the groundwork for a more environmentally-responsible hair accessories market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Hair Accessories Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Hair Clips
• Headbands
• Hair Ties
• Scrunchies
• Barrettes
• Hairbands

Global Hair Accessories Market Size by Material & CAGR (2025-2032)

• Market Overview
• Plastic
• Metal
• Fabric
• Wood
• Leather
• Silicone

Global Hair Accessories Market Size by Price Range & CAGR (2025-2032)

• Market Overview
• Low-end ($0 - $10)
• Mid-range ($10 - $50)
• High-end ($50 and above)

Global Hair Accessories Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline Stores (Salons, Boutiques)
• Online Stores (E-commerce, Brand Websites)
• Supermarkets/Hypermarkets
• Department Stores

Global Hair Accessories Market Size by Usage & CAGR (2025-2032)

• Market Overview
• Daily Use
• Special Occasions
• Professional Styling

Global Hair Accessories Market Size & CAGR (2025-2032)

• North America (Product Type, Material, Price Range, Distribution Channel, Usage)
  • US
  • Canada
• Europe (Product Type, Material, Price Range, Distribution Channel, Usage)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Material, Price Range, Distribution Channel, Usage)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Material, Price Range, Distribution Channel, Usage)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Material, Price Range, Distribution Channel, Usage)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Claire's (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Conair Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• H&M (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Forever 21 (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fromm International (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Annie International Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L. ERICKSON (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Silke London (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Invisibobble (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hair Drama Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bunzee Bands (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Riot Accessories LTD (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SwirlyCurly Hair (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SOQ Jewelry (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Creative Findings (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jennifer Behr (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Great Lengths (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Balmain Hair Couture (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hairdreams (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations