美容及个人保健产品市场规模、份额及成长分析（按类型、产品、价格、分销管道和地区）－2025-2032 年产业预测

预计 2023 年美容和个人保健产品市场规模将达到 5582.5 亿美元，从 2024 年的 6012.4 亿美元增长到 2032 年的 10883.5 亿美元，预测期内（2025-2032 年）的复合年增长率为 7.7%。

美容和个人护理市场正在经历显着增长，这主要由千禧世代主导，他们认为护肤、彩妆品和头髮护理是日常整装仪容的重要组成部分。天然、无毒有机化妆品的兴起，加上从专卖店到药局等多样化的销售管道，正在提高其可及性。男性对护肤的兴趣日益浓厚，以及对创新产品研发投入的不断增加，将进一步提升市场前景。此外，西方国家人口正在老化，对化妆品的需求不断增长，尤其是50多岁和60多岁的人。然而，人们越来越意识到传统产品中刺激性化学物质的不良影响，这对市场扩张构成了挑战。总体而言，收入的增加和品牌选择的多样性正在推动消费者对美容和个人护理的兴趣日益浓厚。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析

美容及个人保健产品市场规模（按类型）

• 市场概览
• 传统的
• 有机的

美容和个人保健产品市场规模（按产品划分）

• 市场概览
• 护肤
  • 脸部护肤
  • 乳霜和保湿霜
  • 洁面乳和洗面乳
  • 防晒油/防晒护理
  • 其他（面膜、精华液、磨砂膏等）
  • 身体护肤
  • 沐浴露及沐浴凝胶
  • 除毛产品
  • 乳霜和保湿霜
  • 身体防晒油/防晒护理
  • 其他（精华液、身体磨砂油等）
• 护髮
  • 洗髮精
  • 护髮素
  • 油
  • 血清
  • 其他（髮膜剥离等）
• 彩妆
• 香味
• 其他的

美容和个人保健产品市场规模（按价格）

• 市场概览
• 量产产品
• 高级产品

美容及个人保健产品市场规模（依分销管道）

• 市场概览
• 大卖场和超级市场
• 专卖店
• 电子商务
• 其他的

美容及个人保健产品市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较比较（2022-2024 年）

主要企业简介

• L'Oreal（France）
• Unilever（United Kingdom）
• Procter & Gamble（United States）
• Estee Lauder Companies（United States）
• Shiseido（Japan）
• Beiersdorf（Germany）
• Johnson & Johnson（United States）
• Kao Corporation（Japan）
• L Brands（United States）
• Amorepacific（South Korea）
• LG Household & Health Care（South Korea）
• Avon Products（United Kingdom）
• Revlon（United States）
• Mary Kay（United States）
• Natura & Co（Brazil）
• Givaudan（Switzerland）
• Symrise（Germany）
• Inter Parfums（United States）

结论和建议

Beauty and Personal Care Products Market size was valued at USD 558.25 billion in 2023 and is poised to grow from USD 601.24 billion in 2024 to USD 1088.35 billion by 2032, growing at a CAGR of 7.7% during the forecast period (2025-2032).

The beauty and personal care market is witnessing significant growth, particularly among millennials who consider skincare, color cosmetics, and hair care essential for daily grooming. The rise of natural, non-toxic, and organic cosmetics, coupled with diverse sales channels-from specialty stores to pharmacies-enhances accessibility. Men's growing focus on skincare further boosts market prospects, as does increased investment in research and development for innovative products. Additionally, the aging population in Western countries creates demand for cosmetic goods tailored to older consumers, particularly in their fifties and sixties. However, heightened awareness of the adverse effects of harsh chemicals in traditional products poses a challenge for market expansion. Overall, rising incomes and an array of brand options are fueling consumer interest in beauty and personal care.

Top-down and bottom-up approaches were used to estimate and validate the size of the Beauty And Personal Care Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Beauty And Personal Care Products Market Segments Analysis

Global Beauty and Personal Care Products Market is segmented by Type, Product, Pricing, Distribution Channel and region. Based on Type, the market is segmented into Conventional and Organic. Based on Product, the market is segmented into Skin Care, Hair Care, Color Cosmetics, Fragrances and Others. Based on Pricing, the market is segmented into Mass Products and Premium Products. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Specialty Stores, E-commerce and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Beauty And Personal Care Products Market

As air quality continues to deteriorate globally due to urbanization, industrialization, and vehicle emissions, the demand for beauty and personal care products, particularly anti-pollution skincare items, is on the rise. These products are designed to combat the adverse effects of pollution on skin health, providing much-needed protection against skin conditions like hives and eczema, which can result from polluted environments. Anti-aging treatments also contribute to the market's growth by offering hydration, minimizing wrinkles and age spots, enhancing skin tone, shielding against harmful UV radiation, and promoting collagen production. Consequently, manufacturers are increasingly focused on developing solutions that proactively prevent skin damage from pollution, thus driving the growth of the beauty and personal care products market in the coming years.

Restraints in the Beauty And Personal Care Products Market

The Beauty and Personal Care Products market faces significant challenges due to the prevalence of counterfeit goods, which can result in substantial economic losses for authentic manufacturers and retailers. These losses arise from decreased sales and revenues, as well as the expenses incurred in legal actions against counterfeit producers. Furthermore, counterfeit products frequently possess inferior quality and may contain harmful substances, posing serious health risks to consumers. The proliferation of these imitations can tarnish the reputation of legitimate brands, ultimately eroding consumer trust. Their deceptive packaging often resembles genuine items, complicating consumers' ability to differentiate between authentic and counterfeit products, which further exacerbates the decline in sales of legitimate offerings as customers may gravitate toward cheaper, fake alternatives.

Market Trends of the Beauty And Personal Care Products Market

The beauty and personal care products market is witnessing a notable trend towards the incorporation of natural and organic ingredients, driven by a growing consumer awareness of health and safety concerns associated with chemical-laden products. As individuals increasingly prioritize wellness, there is a heightened demand for formulations free from harsh chemicals like parabens, sulfates, and artificial fragrances. This shift is prompting manufacturers to innovate and reformulate products, aligning with consumer preferences for cleaner, safer options. Consequently, the sector shows significant growth potential, with the expectation that the introduction of natural formulations will not only meet market demand but also enhance brand loyalty and consumer trust in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Beauty and Personal Care Products Market Size by Type & CAGR (2025-2032)

• Market Overview
• Conventional
• Organic

Global Beauty and Personal Care Products Market Size by Product & CAGR (2025-2032)

• Market Overview
• Skin Care
  • Face Skin Care
  • Face Creams & Moisturizers
  • Cleansers & Face Wash
  • Sunscreen/Sun Care
  • Others (Masks, Serum, Scrub, etc.)
  • Body Skin Care
  • Body Washes & Shower Gels
  • Hair Removal Products
  • Creams & Moisturizers
  • Body Sunscreen/Sun Care
  • Others (Serum, Body Scrub, Oils, etc.)
• Hair Care
  • Shampoo
  • Conditioner
  • Oils
  • Serums
  • Others (Hair Masks, Peels, Etc.)
• Color Cosmetics
• Fragrances
• Others

Global Beauty and Personal Care Products Market Size by Pricing & CAGR (2025-2032)

• Market Overview
• Mass Products
• Premium Products

Global Beauty and Personal Care Products Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarkets & Supermarkets
• Specialty Stores
• E-commerce
• Others

Global Beauty and Personal Care Products Market Size & CAGR (2025-2032)

• North America (Type, Product, Pricing, Distribution Channel)
  • US
  • Canada
• Europe (Type, Product, Pricing, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Product, Pricing, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Product, Pricing, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Product, Pricing, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• L'Oreal (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L Brands (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Household & Health Care (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avon Products (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mary Kay (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura & Co (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Givaudan (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Symrise (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inter Parfums (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations